Toyota expands popular mid-size sedan line with the 2010 Toyota Camry XLE: no compromise features, plus the “more power, less fuel” advantage of a four-cylinder engine

(TORONTO) – As one of North America’s most popular passenger cars, the Toyota Camry offers even more for Canadian drivers, with the new 2010 Toyota Camry XLE. This new model features all of the dynamic styling and “no compromise” suite of standard equipment found a V6, but delivers it in a a new 2.5litre four-cylinder engine and six-speed automatic transmission that delivers Toyota’s “more power – less fuel” advantage.

“Four-cylinder models are the most popular Camry option in Canada, combining ample performance with the fuel friendliness that Canadian drivers demand,” noted Warren Orton, Director at Toyota Canada Inc. “We upgraded the engine and transmission in our four-cylinder Camry models for the 2010 model year to deliver more horsepower and even more impressive fuel efficiency. This new 2010 Camry XLE edition also features a revised front grille, bumper, new wheel design, front headlamps and the safety of LED tail-lamps and standard Vehicle Stability Control and Traction Control – its efficency, performance and fuel-efficiency all-in-one package.”

Other equipment added for 2010 includes:

• JBL audio
• USB audio input
• XM satellite ready antenna with pre-wire
• Bluetooth capability
• Leather power adjustable front seats
• Telescopic steering wheel with audio controls
• Improved instrument panel backlighting
• Available backup camera
• power windows with automatic up and down functions on all windows
  
  

The 2010 Toyota Camry is available in seven models, all featuring dynamic styling, impressive performance and handling, Toyota’s sterling reputation for quality and safety, and a generous suite of standard equipment.

The 2010 Toyota Camry is now on sale at Toyota dealers across Canada.

The four-cylinder Camrys carry the following manufacturer’s suggested retail prices: Camry LE starting at $24,900; Camry SE starting at $26,205; Camry XLE starting at $30,925.

Suggested prices for the V6 engine-equipped Camrys are as follows: Camry LE V6 starting at $28,345; Camry SE V6 starting at $31,555; Camry XLE V6 starting at $36,040.

2010 TOYOTA CAMRY – PRODUCT DETAIL

Models

The 2010 Toyota Camry is available in six models, as follows:

Power and performance

*New for 2010: Four-cylinder CamryLE and CamrySE models upgraded with new engine and transmission that delivers Toyota’s “more power - less fuel” advantage*

*New for 2010: Toyota adds four-cylinder CamryXLE, bringing the “more power – less fuel” advantage to the “no compromise” comfort and features of the top trim level*

Four or six? The choice is yours. With two engines – including a new engine for four-cylinder models – the 2010 Camry delivers more power and performance. For the 2010 model year, Toyota engineers have upgraded the four-cylinder engine in the CamryLE and CamrySE with a new, 2.5litre model that generates up to 179HP and up to 171lb-ft of torque on 4-cylinder SE models or 169 HP and 167 lb-ft of torque on 4-cylinder LE models. That compares to 158HP and 161lb-ft of torque for the 2.4litre engine it replaces for additional driving confidence and fun.

This engine/transmission combination also joins the Camry XLE, delivering Toyota’s “more power – less fuel” advantage to the “no compromise” comfort and features of the top Camry trim level.

This added performance doesn’t come with added cost, thanks to new six-speed manual and automatic transmissions that help 2010 Camry owners enjoy better fuel efficiency: a combined 8.0litres per 100 kilometres in those models equipped with a manual transmission, and a combined 7.7litres per 100 kilometres in automatics.

In short, you’ll spend more time on the road, and less time at the pumps.

Canadians may also opt for a 2010 Camry equipped with Toyota’s proven 3.5litre V6 and six-speed automatic transmission. This combination delivers extra power – up to 268HP and up to 248lb-ft of torque – coupled with impressive fuel efficiency of 9.0litres per 100 kilometres (combined).

Handling and control

*New for 2010: VSC and TRAC now fitted as standard equipment on CamryLE*

All 2010 Camry models deliver the driving confidence of front-wheel drive. In addition, Toyota’s Vehicle Stability Control and Traction Control technologies are fitted as standard equipment on all models – including, for the first time, as standard on the CamryLE.

Handling and control are enhanced with a suspension designed to deliver a comfortable, stable ride under a variety of conditions. All Camry models feature Macpherson gas struts, coil springs and stabilizer bars fitted front and rear. Rear suspensions on all models are independent, dual-link designs, while the front and rear suspensions on the CamrySE and CamrySEV6 are sport-tuned for a stiffer feel and additional performance.

Brakes and tires

Driving situations develop quickly, which is why the 2010 Toyota Camry features the superior braking power of Toyota’s Antilock Braking System with Electronic Brakeforce Distribution and Brake Assist as standard on all models. Front ventilated disc brakes and rear disc brakes deliver ample stopping power.

Ride comfort is enhanced with 16” wheels fitted on the CamryLE, CamryXLE, CamryLEV6 and CamryXLEV6, while the sporty CamrySE and CamrySEV6 get larger 17” wheels. All models are equipped with a full-size spare tire for additional peace of mind.

Comfort and versatility

The 2010 Camry seats up to five adults in comfort and style. With power adjustable driver’s seats and split/fold rear seats on most models, the Camry is versatile transport for people and their stuff – one that does more for Canadian families. Plenty of smart in-cabin storage and standard fittings such as steering wheel-mounted audio controls, Toyota’s high-visibility Optitron electronic gauges, cruise control, keyless entry with trunk release and accessory power outlets ensure that driving or riding in a Camry is an enjoyable, hassle-free experience.

Safety and security

*New for 2010 model year: LED tail lamps are standard on all models*

Safety is all around in the 2010 Toyota Camry. LED tail lamps – new for the 2010 model year – are not only more energy efficient and longer lasting, they’re also quicker to light and easier to see for drivers following behind. Standard in-cabin safety systems include seven airbags (driver and passenger, front seat mounted side, driver knee, front and rear/side curtain) and three point lap and shoulder seatbelts in all five passenger positions, including adjustable front seat shoulder belt anchors as well as pre-tensioners and force limiters for the front seating positions. Younger occupants are protected with anchor points for child-restraint seats and child protector rear door locks.

All 2010 Camry models are equipped with an engine immobilizer, while the CamryXLE, CamrySEV6 and CamryXLEV6 also feature anti-theft systems as standard equipment.

Personalization

Buyers may personalize their 2010 Toyota Camry using Toyota Canada’s web site (www.toyota.ca) or in any Toyota Dealership across Canada.

Peace of mind

The 2010 Camry is provided with Toyota's no deductible, no transfer fee, comprehensive warranty that covers the entire vehicle for three years/60,000 kilometres. Power train components are covered for five years/100,000 kilometres, major emission control components are covered for eight years/130,000 kilometres and corrosion perforation for five years with unlimited distance.

Toyota also provides 24-hour Roadside Assistance for all models. Help is just a phone call away at 1-888-TOYOTA-8. Roadside emergency services include battery boost, lockout service, fuel delivery, tire change, winching, and even towing. Optional Extended Care Protection is also available, which includes travel planning and trip interruption assistance, vehicle rental help, lubrication maintenance, and mechanical protection of 17 major mechanical component groups for up to six years/200,000 kilometres.

2010 Toyota Camry – features and specifications by model

2010 Camry – Available upgrade packages

Convenience Package

CamryLE

Includes: Eight-way power adjustable driver’s seat; auto-dimming rear-view mirror with digital compass.

Touring Package

CamryLE

Includes: Eight-way power adjustable driver’s seat; auto-dimming rear-view mirror with digital compass; aluminum alloy wheels with wheel locks; Bluetooth capability; Vacuum Fluorescent Display; Integrated XM Satellite Radio; USB audio input; integrated garage door opener; power moonroof; dual illuminated vanity mirrors; rear reading lamps.

Leather Package

CamryLE and CamryLEV6

Includes: Heated driver and front passenger seats with high/low settings; leather seat surfaces; simulated leather door trim.

Leather and Moonroof Package

CamrySE (Manual)

Includes: Bluetooth capability; Vacuum Fluorescent Display; Integrated XM Satellite Radio; USB audio input; power moonroof; power adjustable front passenger seat; leather seat surfaces; dual illuminated vanity mirrors; rear reading lamps.

Leather and Moonroof Package

CamrySE (Automatic)

Includes: Bluetooth capability; Vacuum Fluorescent Display; Integrated XM Satellite Radio; USB audio input; power moonroof; power adjustable front passenger seat; leather seat surfaces; heated front seats; dual illuminated vanity mirrors; rear reading lamps.

Moonroof Package

CamryLEV6

Includes: Bluetooth capability; Integrated XM Satellite Radio; USB audio input; Vacuum Fluorescent Display; power moonroof; dual illuminated vanity mirrors; rear reading lamps.

Leather and JBL Package

CamrySEV6

Includes: Heated driver and front passenger seats with high/low settings; leather seat surfaces; Premium JBL audio system with in-dash six-disc CD changer and eight speakers; Integrated XM satellite radio; USB audio input; Bluetooth capability; Vacuum Fluorescent Display.

Navigation Package

CamrySEV6

Includes: Heated driver and front passenger seats with high/low settings; leather seat surfaces; Premium JBL audio system with in-dash four-disc CD changer and eight speakers; Integrated XM satellite radio; USB audio input; Bluetooth capability; Vacuum Fluorescent Display; DVD-based navigation system; backup camera.

Navigation Package

CamryXLE; CamryXLEV6

Includes: In-dash four-disc CD changer; DVD-based navigation system; backup camera.

2010 Camry – Technical information

Engine: 2.5L 4-cylinder

*New engine for 2010 model year*

(CamryLE; CamryXLE)

Horsepower: 169 HP @ 6,000 RPM

Torque: 167 lb-ft @4,100 RPM

(CamrySE)

Horsepower: Up to 179HP @ 6,000 RPM

Torque: Up to 171 lb-ft @ 4,100 RPM

Features: Aluminum alloy block; dual overhead cams; balance shafts; 16 valves; Variable Valve Timing with intelligence (VVT-i); Sequential multiport electronic fuel injection; Electronic Throttle Control System with intelligence (ETCS-i); stainless steel exhaust system (dual exhaust on Camry SE models).

Emissions rating: Tier 2, Bin 5.

Engine: 3.5L 6-cylinder

(CamryLEV6, CamrySEV6, CamryXLEV6)

Horsepower: Up to 268HP @ 6,200 RPM

Torque: Up to 248lb-ft @ 4,700 RPM

Features: Aluminum alloy block; dual overhead cams; 24 valves; Dual Variable Valve Timing with intelligence (Dual VVT-i); Sequential multiport electronic fuel injection; Electronic Throttle Control System with intelligence (ETCS-i); variable induction system; acoustic control induction system; stainless steel dual exhaust system.

Emissions rating: Tier 2, Bin 5.

Transmission: 6-speed manual

*New transmission for 2010 model year*

(CamrySE)

Fuel efficiency 9.5L/100km city; 6.1L/100km highway; 8.0L/100km combined.

Transmission: 6-speed automatic electronically controlled transmission

*New transmission on CamryLE and CamrySE for the 2010 model year*

(CamryLE, CamrySE, CamryXLE; CamryLEV6, CamrySEV6, CamryXLEV6)

Features: Overdrive; sequential multi-mode shifter

Fuel efficiency: 9.0L/100km city; 6.1L/100km highway; 7.7L/100km combined (CamryLE, CamrySE, CamryXLE)

10.7L/100km city; 7.0L/100km highway; 9.0L/100km combined (CamryLEV6, CamrySEV6, CamryXLEV6)

Dual Variable Valve Timing with intelligence

(CamryLEV6, CamrySEV6, CamryXLEV6)

Dual VVT-i is a Toyota engine system that independently varies the intake and exhaust valve timing on a continual basis to deliver optimal valve timing for a full range of driving conditions. It improves drivability, performance and fuel efficiency, and reduces emissions.

Variable Valve Timing with intelligence

(CamryLE, CamrySE; CamryXLE)

VVT-i is a Toyota engine system that continually varies the intake valve timing to deliver optimal valve timing for a full range of driving conditions. It improves drivability, performance and fuel efficiency, and reduces emissions.

Electronic Throttle Control System with intelligence (ETCS-i)

The principle behind ETCS-i – sometimes called “drive-by-wire” – is used on all modern racing cars. When the driver depresses the accelerator, the engine instantaneously receives an electronic signal demanding more power. By replacing the traditional, less-efficient cable link between pedal and engine, ETCS-i can provide better fuel efficiency, faster response and smoother acceleration. It also networks with the engine’s computer to co-ordinate with other control systems, as appropriate.

Acoustic Control Induction System

ACIS increases the amount of air entering the engine by optimizing the length of the intake manifold under various driving conditions. The result is an increase in engine power and torque whenever the driver needs it most.

Electronically Controlled Transmission (ECT)

(All models with an automatic transmission)

Electronic control of Toyota automatic transmissions has delivered several breakthroughs in driving comfort and vehicle efficiency. ECT helps to ensure optimal gear change timing according to throttle position and vehicle load, and judges the most suitable time to initiate torque converter lock-up for increased fuel efficiency. It also networks with the engine’s computer to co-ordinate with other control systems, as appropriate.

Capabilities

Seating capacity: 5 adults

Cargo capacity: 0.425 m³ (15 ft³)

Towing capacity: 453 KG (1,000 LBS)

Vehicle Stability Control

Toyota’s Vehicle Stability Control (VSC) is an active safety system that automatically helps to control a vehicle when it starts to slide – for example, when trying to turn at too high a speed. VSC compares driver braking and steering commands to the vehicle’s actual performance then activates individual brakes as needed and adjusts the throttle setting to help maintain stability and keep the vehicle on course.

Antilock Braking System

Toyota’s Antilock Braking System (ABS) uses sensors to monitor speed, traction, vehicle load and the driver’s applied brake force. The ABS then controls brake applications to minimize wheel lock-up, reducing the chance of the vehicle skidding. The result is shorter stopping distances on wet, gravely, sandy or other surfaces where traction is questionable.

Electronic Brake Force Distribution

Toyota’s Electronic Brake Force Distribution (EBD) system minimizes stopping distances by maximizing the braking power applied to those wheels that have the best grip. This system also automatically adjusts the fore/aft brake balance according to vehicle load, and the right/left brake balance if brakes are applied during cornering.

Brake Assist

Toyota’s Brake Assist (BA) is a system designed to assist the driver during emergency braking by supplementing the braking power applied if the driver has not pushed hard enough on the pedal in an emergency braking situation. It works in conjunction with ABS to minimize lock-up during emergency situations.