February 21, 2008 (TORONTO) The all-new 2008 Sequoia has a new larger more powerful engine and lower suggested pricing - Toyota Canada Inc. today introduced the all-new 2008 Toyota Sequoia.  The strong, comfortable and capable full-size SUV was conceived for North America and built in North America specifically for people who carry many passengers and sizeable loads.  Featuring an available powerful 5.7 litre V8 that delivers both substantial power and performance and interior volume, the 2008 Sequoia has even greater utility.  Moreover, a new base MSRP of $44,675 - the lowest starting price in Canada since 2001 - makes this strong and comfortable SUV an even more compelling choice for Canadian families.

"Conventional wisdom says a strong, powerful SUV and a stylish, comfortable SUV are mutually exclusive, but Toyota Sequoia owners know that with this full-size SUV, all things are possible," said Tony Wearing, Managing Director of Toyota Canada Inc. "There are many larger families out there who need a vehicle that is not only a comfortable people-mover, but has the power to carry the loads that they require.  So, for the all-new 2008 Sequoia, we listened to customers across North America to better understand what they required of their SUV.  So, we decided to make things better with an available larger engine and matching six-speed automatic transmission that work together to deliver remarkable performance. We have then married this increased capability with greater interior volume plus new comfort and utility that will keep drivers and passengers comfortable behind the wheel for longer distances.  Finally, we wrapped the whole package in a strong and dynamic design with a great new price to create a truly full-size SUV that's distinctly Toyota."

The all-new Sequoia comes in three models: the Sequoia SR5, Sequoia Limited, and the range-topping Sequoia Platinum. Regardless of model, the all-new 2008 Sequoia combines Toyota's reputation for quality design and engineering with generous performance, utility, comfort, styling, and safety features*.

Performance:

  • A choice of a 4.7-litre V8 or an all-new 5.7-litre V8 to deliver superior horsepower and towing capability.
  • A choice of five-speed automatic or an all-new six-speed automatic transmissions.
  • All models feature the flexible utility, fuel efficiency, and added safety of one-touch four-wheel-drive.
  • Upgraded front and rear suspensions including available adaptive variable front and rear suspensions for superior handling.
  • New for 2008: rear suspension is now independent. 
  • Excellent turning circle of 12.5 metres.
  • An excellent towing rating of 4,125 kilograms (9,095 pounds).

Utility, Comfort, and Styling:

  • A strong, distinctive exterior informed by Toyota's Vibrant Clarity design language, featuring a dynamic presence that is immediately recognizable from a distance.
  • A premium, high-quality interior that is rugged yet stylish, with easy to use instrumentation and leather seat surfaces on all models.
  • Available Optitron electronic analogue gauges with multi-function display.
  • Abundant interior volume, with a cargo capacity of 3.42 m3 with all rear seats stowed.
  • Generous seating for up to seven or eight passengers, depending on model, making the new Sequoia versatile and comfortable - even for long distance driving.
  • Redesigned 2nd row doors that open further for increased ease of entry and exit.
  • Power fold flat 3rd row seats for ease of conversion from passenger carrier to cargo hauler.
  • Newly-developed air conditioning system with automatic three-zone climate control.
  • All models are equipped with many amenities, including a six-disc CD changer, leather interior, 3 zone climate control, power tilting/sliding moon roof, roof rack with roof rails, a towing hitch and trailer wiring harnesses, 18 inch alloy wheels, headlamp washers.

Safety:

  • An all-new headlamp design delivering impressive brightness levels
  • All models are standard-equipped with fog lamps.
  • Newly-designed windshield wipers that maintain even pressure along the entire blade for superior performance even at low temperatures and in snowy or icy conditions.
  • All models are equipped with Toyota's Vehicle Stability Control and Active Traction Control Systems for excellent manoeuvring and stopping abilities and a confident driving feel.
  • An impressive suite of standard-equipped braking technologies, including Toyota's Power Assisted Anti-lock Braking System with Brake Assist and Electronic Brake Force Distribution.
  • Six airbags, including dual-stage airbags in the driver and front passenger positions, front seat mounted side air bags, and roll-sensing front and rear head / side curtain shield airbags that protect all three rows.
  • Three-point seat belts in all positions, including front seatbelt pre-tensioners and force limiters and adjustable B pillar shoulder belt anchors.
  • A pedestrian protection structure for the engine hood and front fender.
  • All models are equipped with clearance and back-up sensors to help drivers spot objects and people around the vehicle.
  • All models feature a direct tire pressure monitoring system as standard equipment.

"The Toyota Sequoia is the strong and comfortable sport utility vehicle at the top of our five-model SUV strategy, which also includes the RAV4, Highlander/Highlander Hybrid, 4Runner and FJ Cruiser," Mr. Wearing explained. "The Sequoia has already earned a reputation for power and comfort with Canadians. For the 2008 model year we make things better to create an all-new, 'Never Quit' Sequoia that's the perfect partner for an active lifestyle."

The 2008 Toyota Sequoia is now on sale at Toyota dealers across Canada.  The 2008 Sequoia SR5 starts at a base MSRP of $44,675; this represents a base MSRP adjustment of $13,535 versus the comparable 2006 model year base Sequoia SR5 (the last model year that the SR5 was previously offered).  The Limited model starts at $54,200, which is a base MSRP adjustment of $10,900 versus the 2007 Limited model.  Finally, the all-new fully-loaded Platinum model carries an MSRP of $59,900.

2008 TOYOTA SEQUOIA - PRODUCT DETAIL

KING OF THE ROAD - KING OF THE HILL: THE TOYOTA SEQUOIA
The Toyota Sequoia was launched in 2000 as Toyota's first full-size SUV designed and built specifically for the North American market.  Built at Toyota Motor Manufacturing Indiana, it quickly gained a reputation as a strong and capable performer, perfect for owners with active lifestyles looking for space and utility in a "Never Quit" full-size SUV.

For the 2008 model year, these key characteristics were retained and enhanced. The all-new Sequoia features outstanding horsepower and interior volume. Beyond this, the Sequoia has been designed for maximum comfort - even on long-distance drives - and increased convenience.

The result is a vehicle that establishes a new benchmark for powerful, capable, comfortable and convenient sport utility vehicles, making the Sequoia a serious contender and outstanding choice in the full-size SUV category.

THREE GREAT MODELS
Canadians can choose from three great Sequoia models with a mix of style and features to serve every taste and need:

  • The well-appointed 2008 Toyota Sequoia SR5 is fitted with a 4.7-litre V8, a five-speed automatic transmission, seats up to eight adults, and comes with many standard comfort and convenience features. These include: a sound system featuring AM/FM/in-dash six-disc CD changer, MP3/WMA audio capability, audio auxiliary input jack and 8 speakers; a front and rear automatic climate control system with auto air conditioning with dual zone control, cabin air filter and rear seat heater ducts; leather seats; ten-way driver and four-way front passenger power adjustable and heated seats; a slide, folding 40/20/40 bench 2nd row seat; a fold flat 60/40 split and power folding 3rd row seat; dual vanity mirrors; anti-theft system; clearance and back-up sensors; 18" aluminum alloy wheels with wheel locks; running boards; dual power remote heated exterior mirrors; and moonroof;
  • The 2008 Toyota Sequoia Limited features substantial power, courtesy of an all-new, larger 5.7-litre V8 and all-new six-speed automatic transmission. The Limited model seats up to eight adults and builds on the SR5 model with additional comfort, convenience and style features. These include: a JBL Premium Audio system with Bluetooth capability, four-channel amplifier, 14 speakers and steering wheel-mounted audio controls; 10-way power adjustable and heated driver's seat with variable cushion length; Optitron gauges with multi-function display; electrochromic (auto dimming) rear view mirror with integrated digital compass; dual illuminated vanity mirrors; silver painted inner door handles; rear-seat sunshades; leather-wrapped steering wheel; a power back door; 20" aluminum alloy wheels with wheel locks; dual power remote heated folding exterior mirrors with integrated turning signal lamps; and a rear spoiler..
  • At the top of the range, the 2008 Toyota Sequoia Platinum model also features the 5.7-litre V8 and six-speed automatic transmission. The Platinum seats up to seven adults in superior comfort thanks to perforated leather seating surfaces and 2nd row captain's seats. It also delivers the ultimate in comfort, convenience and style thanks to many features included as standard equipment. Building upon the Limited's appointments, these include: a rear-seat DVD entertainment system with 9" LCD monitor; heated and ventilated driver and front passenger seats; heated 2nd row seats; a driver seat memory system; auto-tilt steering column with memory; 115 volt accessory power outlet; the addition of driver memory function and puddle lamps on the exterior mirrors; unique 20" aluminum alloy wheels with wheel locks; dynamic radar cruise control; and a DVD-based navigation system with back-up camera.

COMMANDING POWER
As the largest member of Toyota's five-vehicle SUV line-up, the Sequoia has been known from the start for its power. For the all-new 2008 Sequoia, Toyota broadens this tradition with a choice of two engines:

The 2008 Toyota Sequoia SR5 is built around Toyota's proven 4.7-litre V8 featuring Variable Valve Timing with intelligence (VVT-i). This engine produces up to 276 HP @ 5,400 RPM and up to 313 lb-ft of torque @ 3,400 RPM.

The 2008 Sequoia Limited and Sequoia Platinum feature an all-new 5.7-litre V8 featuring a crank hold electronic starter control and Dual Variable Valve Timing with intelligence (VVT-i) on both the intake and exhaust cams. This engine produces excellent power of up to 381 HP @ 5,600 RPM and up to 401 lb-ft of torque @ 3,600 RPM.

Both engines feature dual overhead cams, 32 valves, sequential multi-port electronic fuel injection and an engine oil cooler. In addition, both are standard-fitted with a heavy-duty battery, starter, alternator and heater, and both are mated to a stainless steel exhaust system.

SOPHISTICATED TRANSMISSIONS DELIVER POWER AND EFFICIENCY
The Toyota Sequoia is fitted with one of two transmissions, depending on model. Both are Super Electronically Controlled Transmissions featuring overdrive, lock-up torque converter, transmission cooler and automatic transmission fluid warmer.

The 4.7-litre V8 in the Toyota Sequoia SR5 is mated to a proven five-speed automatic transmission. This combination consumes 16.1 litres of fuel per 100 km in the city, and 12.3 litres per 100 km on the highway (14.4/100 km combined), and qualifies for an emissions rating of Tier 2 Bin 5.

The 5.7-litre V8 in the Toyota Sequoia Limited and Platinum is mated to an all-new six-speed automatic transmission that significantly enhances power and is tuned to deliver smooth shifting, quiet operation and excellent fuel efficiency. This combination consumes 16.3 litres of fuel per 100 km in the city, and 11.2 litres per 100 km on the highway (14.0/100 km combined), and qualifies for an emissions rating of Tier 2 Bin 5.

COMMAND PERFORMANCE: SUSPENSION, HANDLING AND STEERING
Performance sets the Toyota Sequoia apart from other full-size SUVs, and enhancing the Sequoia's already impressive suspension, handling and steering qualities was a key goal for the 2008 model.

All Sequoia models are equipped with one-touch four-wheel drive (4WD), Vehicle Stability Control and Active Traction Control. These systems support the stability and maximize the peformance of the Sequoia in a variety of on-road and off-road conditions. All Sequoia models are fitted with a free-wheel Automatic Disconnecting Differential mechanism to enable automatic connection or disconnection with the front axle shaft as the vehicle switches from 2WD to 4WD. This contributes to better fuel efficiency when driving in 2WD mode.

A newly-tuned suspension is fitted front and rear, customized to each model, as follows:

  • The Sequoia SR5 is fitted with an independent double-wishbone front and rear suspension featuring gas shock absorbers and coil springs. The front suspension is enhanced with a stabilizer bar.
  • The Sequoia Limited features the same front suspension as the Sequoia SR5. At the rear, the Sequoia Limited benefits from a load leveling air suspension.
  • The Sequoia Platinum rides on the same suspension as the Sequoia Limited, but the Platinum model is further enhanced with front and rear Adaptive Variable Suspension technologies.
  • Rack and pinion power steering features variable flow control to adjust for driving conditions, contributing to fuel efficiency and delivering optimal steering force and feel.

WHERE THE RUBBER MEETS THE ROAD
All 2008 Toyota Sequoia models feature the sure-footed traction and solid stance provided by large mud and snow rated tires. The Sequoia SR5 is fitted with 275/65R18 tires on 18" aluminum alloy wheels with wheel locks, while the Sequoia Limited and Sequoia Platinum models ride on 275/55R20 tires on 20" aluminum alloy wheels with wheel locks.

CONTROL AND BRAKING FEATURES COVER ALL THE BASES
The 2008 Toyota Sequoia is equipped with a number of active and passive systems to maximize the safety of driver, passengers, and those around the vehicle.

In addition to the security that comes from one-touch 4WD, the Sequoia features a full suite of braking technologies. These include a power-assisted Antilock Braking System with Electronic Brake Force Distribution and Brake Assist technologies, acting on front and rear ventilated disc brakes.

SAFETY FOR EVERYONE - INCLUDING THOSE AROUND THE VEHICLE
When it comes to safety, the 21st Century vehicle needs to go beyond protecting the driver and passenger to also make things better even for those who are merely in the vehicle's proximity.

All models are fitted with clearance and back-up sensors, while the Sequoia Platinum is standard-equipped with a back-up camera - an important safety system that gives drivers "eyes in the backs of their heads": namely, the ability to check for obstacles immediately behind the vehicle, which might otherwise not be visible using mirrors.

For those riding in the Sequoia, the 2008 model features six air bags, including dual-stage front air bags for the driver and front passenger, front seat side mounted air bags, and roll-sensing front and rear side curtain air bags.

All Sequoia models feature three-point lap and shoulder belts in all seating positions - eight in the SR5 and Limited models, and seven in the Platinum model - to maximize protection for the occupants. Front seat belts feature pre-tensioners and force limiters, plus adjustable B-pillar shoulder belt anchors.

Younger occupants are cared for with anchor points for child restraint seats and child protector rear door locks.

Several additional safety improvements are fitted as standard equipment on each and every Sequoia. These include:

  • An all-new headlamp design that delivers excellent brightness levels.
  • Fog lamps, for safer driving in low visibility conditions.
  • Newly designed windshield wipers that maintain even pressure along the entire blade for superior performance even at low temperatures and in snowy or icy conditions.
  • A pedestrian protection structure for the engine hood and front fender, designed to lessen injuries to pedestrians.

"VIBRANT CLARITY" CREATES A COMMANDING EXTERIOR
The 2008 Toyota Sequoia is styled with a commanding, distinctive exterior that's informed by Toyota's Vibrant Clarity design language, and features a dynamic presence that is immediately recognizable from a distance.

Viewed from the front, the new Sequoia features the trapezoidal radiator grille that has become a hallmark of modern Toyota Truck design. This is framed by a lower grille opening and prominent fog lamp openings to project a sense of quality and strength. Meanwhile, a uniquely designed four-beam headlamp, incorporating side marker lamps and front turn signal lamps, not only adds to the Sequoia's commanding appearance but also contributes to the Sequoia's advanced headlamp brightness levels.

Viewed from the side, one is immediately impressed by the flowing, single motion form from the A pillar to D pillar, which emphasizes the new Sequoia's excellent interior volume. Below the window line, a single-surface form flows from the front fender to the rear combination lamp to emphasize the long-flowing feel of this truck-derived SUV, while bold front and rear fenders are balanced with a continuous body cross-section for a rugged appearance that matches the Sequoia's considerable capabilities.

At the rear, the front grille's trapezoidal shape is reflected around the licence plate, emphasizing a wider, more expansive Sequoia. Meanwhile, the bottom of the back window is low enough to provide good visibility from the cabin.

"VIBRANT CLARITY" INSPIRES A PREMIUM, COMFORTABLE INTERIOR
While the Sequoia's exterior is commanding, its interior features a premium, high-quality feel that's surprising in a truck-derived full-size SUV. All Sequoia models feature a logical instrument panel layout making controls easy to use and leather seat surfaces for ride comfort even on long journeys.

The 2008 Sequoia sets a new standard for interior volume, with a generous cargo capacity of up to 3.42 m3 behind front seats.

The Sequoia SR5 and Sequoia Limited seat up to eight adults, with three-person seating in the 2nd and 3rd rows, while the Sequoia Platinum seats up to seven adults but with superior comfort, thanks to 2nd row captain's seats.

All seats have been enlarged compared to the previous generation Sequoia, taking advantage of the new model's more spacious design to provide comfortable accommodation for a 6'-3" adult in every seating position. The shape of the seats has been refined to increase comfort, and headrests have been fitted for all seating positions.

Entering and exiting the 2nd and 3rd rows is easier too, thanks to redesigned 2nd row side doors that open to a 70 degree angle.

SR5 and Limited models offer a child-care position in the middle of the 2nd row bench.  This allows the seat to slide forward to a maximum of 225 mm.

All Sequoia models feature power folding 3rd row seats for ease of conversion from passenger carrier to cargo hauler.

UTILITY, COMFORT AND CONVENIENCE FEATURES

The 2008 Toyota Sequoia comes with many standard and optional utility, comfort and convenience features. A detailed list follows:

Standard on all models:

  • Six air bags: dual stage front driver and front passenger; front seat side-mounted; roll-sensing front and rear seat head/side curtain.
  • Keyless entry; power door locks; engine immobilizer.
  • In-dash 6-disc CD changer.
  • Automatic climate control system;
  • Instrumentation: Tachometer, water temperature, oil pressure, outside temperature gauges; 4WD indicator; digital clock.
  • Tilting/telescoping steering column.
  • Power windows; driver and front passenger auto up/down function; side window defoggers; privacy glass;
  • Front and rear area lamps; cargo lamps; illuminated entry; illuminated ignition key; 
  • Front centre console box; front and rear cup-holders; front seat back pockets; door map pockets; cargo area tie down rings; shopping bag hooks; sunglass/garage door remote storage;
  • Clearance and back-up sensors
  • Accessory power outlets; retained accessory power;
  • Assist grips;
  • Direct tire pressure monitoring system;
  • 18" alloy wheels
  • Roof rack; roof rails; front and rear splash guards; power tilting/sliding moon roof with sun shade; 
  • Towing hitch; four- and seven-pin trailer wiring harnesses; electronic trailer brake control connector;
  • Variable intermittent wipers; intermittent rear window wiper/washer;
  • Reflector style halogen headlamps; headlamp washers; fog lamps.

Standard on the 2008 Toyota Sequoia SR5:

  • Audio: AM/FM stereo/in-dash six-disc CD changer with MP3/WMA audio capability; audio auxiliary input jack; 8 speakers.
  • Climate control: Automatic climate control system; cabin air filter; rear seat heater ducts.
  • Ten-way driver/four-way front passenger power adjustable and heated seats.
  • Fold and tumble 60/40 split 2nd row bench seat; fold down 60/40 split and power folding 3rd row seat.
  • Dual vanity mirrors.
  • Dual power remote heated exterior mirrors.
  • Running boards.
  • Anti-theft system.

Standard on the 2008 Toyota Sequoia Limited:

  • Audio: JBL Premium Audio system; AM/FM stereo/in-dash six-disc CD changer with MP3/WMA audio capability; audio auxiliary input jack; Bluetooth capability; four-channel amplifier; 14 speakers; steering wheel-mounted audio controls.
  • 10-way power adjustable and heated driver's seat with variable cushion length; four-way power adjustable and heated front passenger's seat.
  • Optitron electronic analogue gauges with multi-function display.
  • Electrochromic rear view mirror with integrated digital compass.
  • Leather-wrapped steering wheel.
  • Dual illuminated vanity mirrors.
  • Silver-painted inner door handles.
  • Power back door.
  • Rear seat sunshades
  • Dual power remote heated folding exterior mirrors with integrated turning signal lamps, electrochromic side view mirrors.
  • Rear spoiler with integrated LED stop lamp.
  • Toyota Light Control System.

An available Technology Package for the Sequoia Limited, adds the following:

  • Driver seat memory system; auto tilt steering column with memory; power exterior mirrors linked to driver seat memory system, reverse auto tilting exterior mirrors; and puddle lamps.
  • Rear seat DVD entertainment system; audio and DVD remote control; 9" LCD rear seat monitor; two sets of wireless headphones.
    Standard on the 2008 Toyota Sequoia Platinum:
  • Audio: JBL Premium Audio system; AM/FM stereo/cassette/in-dash four-disc CD changer with MP3/WMA audio capability; audio auxiliary input jack; four-channel amplifier; 14 speakers; steering wheel-mounted audio controls.
  • Dynamic radar cruise control.
  • DVD-based navigation system.
  • Back-up camera. 
  • Rear seat DVD entertainment system; audio and DVD remote control; 9" LCD rear seat monitor; two sets of wireless headphones.
  • Climate control: Front and rear automatic climate control system; auxiliary rear heater; cabin air filter; rear seat heater ducts.
  • Perforated leather seating surfaces.
  • 2nd row heated captain's seats.
  • Auto-dimming rear-view mirror.
  • 115-volt accessory power outlet.
  • Second-row removable centre console box.
  • Power back door.
  • Rear seat sunshades
  • 115-volt accessory power outlet.
  • Dual power remote heated folding exterior mirrors with integrated turning signal lamps and puddle lamps.
  • Anti-theft system.
  • Running boards; rear spoiler with integrated LED stop lamp.
  • Toyota Light Control System.