The 2008 Tundra: Toyota delivers more value for fans of the already popular 2008 Truck King Challenge winner

NOVEMBER 9, 2007 (TORONTO) The 2008 Tundra: Toyota delivers more value for fans of the already popular 2008 Truck King Challenge winner - Toyota Canada today introduced the 2008 Toyota Tundra, enhancing the 2008 Truck King Challenge winning full-size pick-up truck with even more value.   Customers will be able to take advantage of $1825 in savings off the Manufacturer's Suggested Retail Price (MSRP) over equivalent 2007 models plus standard extendable towing mirrors on select models.

"The current generation Tundra was designed from the wheels up for the 2007 model year, after extensive consultation at the work site of hundreds of people who depend upon a full-size pick-up truck for work. Since it was introduced earlier this year, the Tundra has been overwhelmingly received by Canadians looking for the performance, power, quality, comfort and style that only a Toyota Truck can deliver, and we have exceeded our sales forecast every month," said Tony Wearing, Managing Director of Toyota Canada Inc. "As we launch the 2008 model year, we are taking this opportunity to thank Canadian pick-up truck drivers for helping to make Tundra such a critical and popular success, through a mix of price repositioning and added value. For example, customer feedback from our Tundra drivers indicated how important towing was in their daily driving, so this year we are including one of the most popular options - extendable towing mirrors - as standard equipment on selected Tundra models. We've also added a bed-liner package available on all models, to protect and enhance the Tundra's already remarkable utility."

The 2008 Toyota Tundra comes with a choice range of cab sizes, bed lengths, engine and transmission combinations, and 4x2 or 4x4 power trains to create a variety of standard models to suit every requirement and budget. Regardless of configuration, all models come with the following:

• An instrumentation cluster including tachometer, voltmeter and dual trip odometer;
• Air conditioning with dual-zone control and cabin air filter;
• Tilt steering column;
• Overhead sunglass storage, locking glove box, and front seat cup-holders;
• Accessory power outlets;
• Engine immobilizer;
• High solar energy absorbing window glass;
• A Class-IV weight distribution trailer hitch plus 4-pin and 7-pin trailer wiring harnesses and an electronic trailer brake control connector;
• Tire pressure monitoring system;
• Power remote heated and foldable exterior mirrors;
• Stake pockets, bed rail caps and cargo bed tie-downs;
• An easy-lift, removable, locking tailgate;
• Front and rear splashguards.

The Tundra 4x2 Regular Cab DLX comes in 4.7L/five-speed or 5.7L/six-speed engine/transmission combinations. Both feature an 8.1-foot long box to fit full sheets of plywood or drywall. In addition to the many standard performance, comfort convenience and safety features common to all Tundra models, these models include:

• AM/FM stereo/CD player with MP3/WMA capability, audio auxiliary input jack and four speakers;
• A 40/20/40 split reclining bench seat;
• Transmission oil temperature gauge;
• Power remote heated foldable mirrors (on models with the 4.7L engine);
• Towing (extendable) power remote heated foldable mirrors (on models with the 5.7L engine);

The 4.7L model may be ordered with an available SR5 Package, which upgrades many performance, comfort, convenience and styling features, including the following items which are standard on the 5.7L model:

• 18" aluminium alloy wheels with wheel locks;
• Premium cloth seat surfaces and a fold-down back on the passenger seat;
• Power windows with driver's side auto down function;
• Power door locks with keyless entry;
• A sliding rear window;
• Privacy glass;
• Cruise control;
• A digital clock and outside temperature gauge;
• Chrome grille and rear bumper;
• Variable intermittent wipers;
• A bed rail system;
• Tie down cleats.

The Tundra 4x2 Double Cab SR5 is offered with a 4.7L engine and 6.5-foot standard length bed, or a 5.7L engine, 8.1-foot long bed, and towing mirrors. Both models benefit from the full suite of standard features found on the Regular Cab 4x2 models, plus:

• Cruise control;
• Two extra speakers for the stereo system;
• Rear seat heater ducts for the climate control system;
• Premium cloth seat surfaces;
• Bucket seats on 5.7L;
• A 60/40 split fold-down rear bench seat;
• Power door locks with keyless entry;
• Outside temperature gauge and digital clock;
• Dual vanity mirrors;
• Power windows with driver's side auto down function;
• A lighting package including door courtesy lamps, glove box lamp, map lamps, and illuminated entry;
• Variable intermittent wipers;
• Windshield wiper de-icer;
• Retained accessory power.

The Tundra 4x2 4.7L Double Cab SR5 model may be fitted with a B Package (these items are standard on the 5.7L long box model), which adds many comfort, convenience and style features, including the following:

• Gate-type shifter with console-mounted lever;
• Telescopic steering column;
• 18" aluminium alloy wheels with wheel locks;
• Bucket seats, including an eight-way power adjustable driver's seat;
• A sliding rear window and privacy glass;
• Accessory meter;
• Additional in-cabin storage including an overhead console box, front seat back pockets, front console box with lid, and storage trays under the rear seat.

In addition, the Tundra 4x2 Double Cab SR5 with 4.7L engine and five-speed transmission may be fitted with a C Package, which includes all items in the B Package, plus the following:

• In-dash six-disc CD changer;
• Integrated garage door opener;
• Clearance and back-up sensor;
• Electro-chromic rear view mirror with integrated digital compass;
• Anti-theft system;
• Tie down cleats;
• Bed rail system;
• Fog lamps.

The Tundra 4x2 is also available in two Crewmax cab models - the SR5 and the Limited. Both feature the 5.7L V8, six-speed transmission and 5.5-foot cargo bed.

The Tundra 4x2 Crewmax SR5 features all of the standard equipment found on Tundra 4x2 Double Cab models, plus:

• Gate-type shifter with console-mounted lever;
• A powered, vertical sliding rear window with electric rear window defroster;
• Sliding and reclining rear seats;
• Privacy glass.
• Tie down cleats;
• Bed rail system;
• Towing mirrors.
• Telescopic steering column;
• 18" aluminium alloy wheels with wheel locks;
• Bucket seats, including an eight-way power adjustable driver's seat;
• Accessory meter;
•  Additional in-cabin storage including an overhead console box, front seat back pockets and front console box with lid;

Adding the C Package to the 4x2 Crewmax SR5 provides all items in the B Package, plus the following:

• In-dash six-disc CD changer;
• Integrated garage door opener;
• Clearance and back-up sensor;
• Power tilting/sliding moon roof with sunshade;
• Electro-chromic rear view mirror with integrated digital compass;
• Anti-theft system;
• Map lamps;
• Fog lamps.

At the top end of the Tundra 4x2 lineup, the Tundra 4x2 Crewmax Limited builds on the Crewmax SR5 model with many deluxe appointments for the ultimate in comfort, convenience and style in a 4x2 pick-up truck. These include the following:

• A 440-watt premium JBL Audio system with AM/FM Stereo/In-dash six-disc CD changer with MP3/WMA capability, an audio auxiliary input jack, Bluetooth capability, 12 speakers and steering wheel-mounted audio controls;
•  Automatic air conditioning with dual-zone control, a cabin air filter and rear seat heater ducts;
• Heated bucket seats with leather seat surfaces and a 10-way (driver) and four-way (passenger) powered adjustments;
• Optitron gauges with a multi-information display, tachometer, voltmeter, transmission oil temperature gauge, outside temperature gauge and dual trip odometer;
• Electro-chromic rear view mirror with integrated digital compass;
• Dual illuminated vanity mirrors;
• Leather wrapped steering wheel and shift knob, and simulated leather door trim;
• Tilting/telescoping steering column;
• Ample in-cabin storage including an overhead console box, front seat back pockets and front console box with lid;
• Anti-theft system;
• 20" aluminium alloy wheels with wheel locks;
• Chrome electro-chromic power remote heated and power folding mirrors;
• Power tilting/sliding moon roof with sunshade;
• Bed rail system;
• Tie down cleats;
• Fog lamps;
• Integrated garage door opener;
• A driver's seat memory system with linked mirrors;
• Power tilting/telescoping steering column;
• A clearance and back-up sensor.

The 4x2 Crewmax Limited may also be fitted with the C Package, which includes the items found in the B Package, an in-dash four-disc CD changer, plus the following:

• A DVD-based navigation system;
• A back-up camera;
• A 7" Liquid Crystal Display monitor.

The 2008 Toyota Tundra is also available in nine 4x4 models.

The Tundra 4x4 Regular Cab DLX comes in 4.7L/five-speed or 5.7L/six-speed engine/transmission combinations. Both feature an 8.1-foot long box to fit full sheets of plywood or drywall. In addition to the many standard performance, comfort convenience and safety features common to all Tundra models, these models include the following:

• AM/FM stereo/CD player with MP3/WMA capability, audio auxiliary input jack and four speakers;
• A 40/20/40 split reclining bench seat;
• Power remote heated foldable mirrors (on models with the 4.7L engine);
• Towing (extendable) power remote heated foldable mirrors (on models with the 5.7L engine);

The 4.7L model may be ordered with an available SR5 Package, which upgrades many performance, comfort, convenience and styling features, including the following (these items are standard on the 5.7L model):

• 18" aluminium alloy wheels with wheel locks;
• Premium cloth seat surfaces and a fold-down back on the passenger seat;
• Power windows with driver's side auto down function;
• Power door locks with keyless entry;
• A sliding rear window;
• Privacy glass;
• Cruise control;
• A digital clock, transmission oil temperature gauge, and outside temperature gauge;
• Chrome grille and rear bumper;
• Variable intermittent wipers;
• A bed rail system;
• Tie down cleats.
• Carpet mats and carpeting

The Tundra 4x4 Double Cab SR5 is offered in three models: A 4.7L engine with 6.5-foot standard length bed; a 5.7L engine with 6.5-foot standard length bed; or a 5.7L engine with 8.1-foot long bed and towing mirrors. All models benefit from the full suite of standard features found on the Regular Cab 4x4 models, plus:

• Cruise control;
• Two extra speakers for the stereo system;
• Rear seat heater ducts for the climate control system;
• A 60/40 split fold-down rear bench seat;
• Power door locks with keyless entry;
• Transmission oil temperature gauge, outside temperature gauge and digital clock;
• Dual vanity mirrors;
• Power windows with driver's side auto down function;
• A lighting package including door courtesy lamps, glove box lamp, map lamps, and illuminated entry;
• Variable intermittent wipers;
• Windshield de-icer;
• Retained accessory power.

Toyota's three Tundra 4x4 Double Cab SR5 models may be fitted with a B Package, which adds many comfort, convenience and style features, including:

• Gate-type shifter with console-mounted lever;
• Telescopic steering column;
• 18" aluminium alloy wheels with wheel locks;
• Bucket seats, including an eight-way power adjustable driver's seat;
• A sliding rear window and privacy glass;
• Accessory meter;
• Additional in-cabin storage including an overhead console box, front seat back pockets and front console box with lid;
• Storage trays under rear seats.

The Tundra 4x4 Double Cab SR5 5.7L with 8.1-foot long bed may be fitted with a C Package that includes all items in the B Package, plus:

• In-dash four-disc CD changer;
• Integrated garage door opener;
• Clearance and back-up sensor;
• Electro-chromatic rear view mirror with integrated digital compass;
• Bed rail system with a set of tie down cleats;
• Anti-theft system;
• Map lamps.

Meanwhile, the Tundra 4x4 Double Cab SR5 models with 6.5-foot standard length bed may be fitted with an Offroad Package for added performance on rough surfaces. It includes all items in the C Package, above, plus the following:

• Fog lamps;
• Front and rear suspension upgraded with Bilstein shock absorbers;
• Special raised white letter tires on unique alloy wheels;

The Tundra 4x4 Double Cab is also offered in a Limited model, with a choice of 4.7L/five-speed or 5.7L/six-speed engine/transmission combinations. The Limited models feature a 6.5-foot standard length cargo bed and standard equipment found on the Double Cab SR5 with standard-length bed, plus:

• A 440-watt premium JBL Audio system with AM/FM Stereo/In-dash six-disc CD changer with MP3/WMA capability, an audio auxiliary input jack, Bluetooth capability, 10 speakers and steering wheel-mounted audio controls;
• Automatic air conditioning with dual-zone control, a cabin air filter and rear seat heater ducts;
• Heated bucket seats with leather seat surfaces and a 10-way (driver) and four-way (passenger) powered adjustments;
• Optitron gauges with a multi-information display, tachometer, voltmeter, transmission oil temperature gauge, outside temperature gauge and dual trip odometer;
• Electro-chromic rear view mirror with integrated digital compass;
• Dual illuminated vanity mirrors;
• Leather wrapped steering wheel and shift knob, and simulated leather door trim;
• Tilting/telescoping steering column;
• Gate-type shifter with console-mounted lever;
• Anti-theft system;
• 20" aluminium alloy wheels with wheel locks;
• Electro-chromatic power remote heated foldable mirrors with integrated signal lamps;
• Chrome grille, rear bumper, mirrors and door handles;
• Bed rail system;
• Tie down cleats;
• Fog lamps;
• Clearance and back-up sensor

The Tundra 4x4 Double Cab Limited models may be fitted with a C Package, which adds an in-dash four-disc CD changer and the following:

• A DVD-based navigation system;
• A back-up camera;
• A 7" Liquid Crystal Display monitor.

The Tundra 4x4 is also available in two Crewmax cab models - the SR5 and the Limited. Both feature the 5.7L V8, six-speed transmission and 5.5-foot cargo bed.

The Tundra 4x4 Crewmax SR5 features all of the standard equipment found on Tundra 4x4 Double Cab SR5 models, plus:

• Gate-type shifter with console-mounted lever;
• A powered, vertical sliding rear window with electric rear window defroster;
• Sliding and reclining rear seats;
• Privacy glass;
• Telescopic steering column;
• 18" aluminium alloy wheels with wheel locks;
• Bucket seats, including an eight-way power adjustable driver's seat;
• Accessory meter;
• Bed rail system and a set of tie down cleats;
• Additional in-cabin storage including an overhead console box and front console box with lid;
• Foldable armrest on front seats.

The Tundra 4x4 Crewmax SR5 may also be ordered with an Offroad Package, which includes all of the equipment in the B Package, plus:

• Front and rear suspension upgraded with Bilstein shock absorbers;
• Special raised white letter tires on unique alloy wheels;
• In-dash six-disc CD changer;
• Integrated garage door opener;
• Power tilting/sliding moon roof with sunshade;
• Clearance and back-up sensor;
• Electro-chromic rear view mirror with integrated digital compass;
• Anti-theft system;
• Map lamps;
• Fog lamps.

At the top end of the Tundra 4x4 line-up, the Tundra 4x4 Crewmax Limited builds on the 4x4 Double Cab Limited model with many deluxe appointments for the ultimate in comfort, convenience and style in a 4x4 pick-up truck. These include:

• Two additional speakers for the 440-watt premium JBL Audio system;
• Chrome electro-chromic power remote heated power folding mirrors with integrated signal lamps;
• Power tilting/sliding moon roof with sunshade.
• A driver's seat memory system with linked mirrors;
• Power tilting/telescoping steering column;
• A clearance and back-up sensor.

The 4x4 Crewmax Limited may be fitted with the C Package, which includes the items found in the B Package, an in-dash four-disc CD changer, plus the following:

• A DVD-based navigation system;
• A back-up camera;
• A 7" Liquid Crystal Display monitor.

The 2008 Toyota Tundra is now on sale in Canada. The Toyota Tundra 4x2 Regular Cab carries a manufacturer's suggested retail price starting at $23,475. The suggested price for a Tundra 4x2 Double Cab starts at $30,610, while the Tundra 4x2 Crewmax Cab starts at a suggested $36,275. The Toyota Tundra 4x4 Regular Cab carries a manufacturer's suggested retail price starting at $27,540. The suggested price for a Tundra 4x4 Double Cab starts at $34,675, while the Tundra 4x4 Crewmax Cab starts at a suggested $40,340.

2008 TOYOTA TUNDRA - PRODUCT DETAIL

Ample power for on and off the job site
The 2008 Toyota Tundra is available with a choice of two V8 engines. Both feature Dual Overhead Cams, 32 Valves, a crank hold electronic starter control and sequential multiport electronic fuel injection. Both come equipped with an engine oil cooler, a heavy duty battery, starter, heater and alternator, and a stainless steel exhaust system. Both qualify for a Tier 2 Bin 5 emissions rating.

The first is a 4.7-litre that produces up to 276 HP @ 5,400 RPM and up to 313 lb-ft of torque @ 3,400 RPM, and features Variable Valve Timing with intelligence (VVT-i). This is mated to a five-speed automatic, super electronically controlled transmission with sequential multi-mode shifter, overdrive, lock-up torque converter, transmission cooler, and automatic transmission fluid warmer. Tundra 4x2 models so fitted enjoy a fuel efficiency rating of 15.5 L/100 km city and 11.7 L/100 km highway, while Tundra 4x4 models with this engine/transmission combination are rated at 16.0 L/100 km city and 12.3 L/100 km highway.

For maximum power, the Tundra may also be ordered with a brawny 5.7-litre that generates up to 381 HP @ 5,600 RPM and 401 lb-ft of torque @ 3,600 RPM, featuring Dual Variable Valve Timing with intelligence (Dual VVT-i) on both the intake and exhaust cams. This is mated to a six-speed automatic, super electronically controlled transmission with sequential multi-mode shifter, overdrive, lock-up torque converter, transmission cooler, and automatic transmission fluid warmer. Tundra 4x2 models with this engine/transmission combination have a fuel efficiency of 15.3 L/100 km city and 10.9 L/100 km highway, while Tundra 4x4 models so fitted are rated at 16.9 L/100 km city and 11.8 L/100 km highway.

Handling and control
All 2008 Tundra full-size pick-up trucks are generously equipped with Toyota's state of the art handling and control technologies. All models benefit from rack & pinion power steering, an auto limited slip rear differential and Vehicle Stability Control.

All Tundra models enjoy the smooth ride and stability of a double-wishbone front suspension with gas shock absorbers, coil springs and stabilizer bar, plus a heavy-duty multi leaf spring rear suspension with bias-mounted shock absorbers.

Power-assisted ventilated disc brakes are mounted on all wheels, enhanced with Toyota's Antilock Braking System, Electronic Brake Force Distribution and Brake Assist technologies.

Tundra 4x2 models also benefit from Traction Control, while Tundra 4x4 models are fitted with Active Traction Control, One-Touch 4WD, and protective plates to shield the engine and transfer case.

Comfort and safety
The 2008 Tundra provides a roomy, functional, flexible and safe interior for driver and passengers. Regular Cab models can carry up to three people. Up to five people may ride in a Tundra 4x2 Double Cab SR5 with the long cargo bed, the 4x4 Double Cab Limited Models, and the 4x2 and 4x4 Crewmax models. The 4x2 Double Cab with the standard cargo bed and all 4x4 Double Cab SR5 models may carry up to six people.

Standard safety systems include driver and front passenger airbags and front seat mounted side airbags. Regular Cab models are also fitted with front head/side curtain airbags, while Double Cab and Crewmax Tundras are fitted with roll sensing front and rear head/side curtain airbag systems.

All models are equipped with three-point lap and shoulder belts for all seating positions, including adjustable B pillar shoulder belt anchors.

Customization
Buyers may personalize their 2008 Tundra using the Vehicle Configurator on Toyota Canada's web site (www.toyota.ca) or in any Toyota Dealership across Canada.

Peace of mind
The 2008 Tundra is provided with Toyota's no deductible, no transfer fee, comprehensive warranty that covers the vehicle for three years/60,000 kilometres. Power train components are covered for five years/100,000 kilometres, major emission control components are covered for eight years/130,000 kilometres and corrosion perforation for five years with unlimited distance.

Toyota also provides 24-hour Roadside Assistance for all models. Help is just a phone call away at 1-888-TOYOTA-8. Roadside emergency services include battery boost, lockout service, fuel delivery, tire change, winching, and even towing. Optional Extra-Care Protection (ECP) is also available, which includes travel planning and trip interruption assistance, vehicle rental help, lubrication maintenance, and mechanical protection of 17 major mechanical component groups for up to six years/200,000 kilometres.