Fourth Annual Best-Retained Value Awards

Fourth Annual Best-Retained Value Awards



Markham , Ontario , - Canadian Black Book has released its fourth annual “Best Retained Value” winners among passenger cars and light-trucks under $70,000. The awards based on data gathered from four-year-old vehicles in this case 2005 models, determines a vehicle’s ability to retain value from its original MSRP.


Expanded from Black Book’s traditional ‘top five’ brands named, this year they have chosen top individual models from manufacturers.  “Every brand contains weak performers, there is greater value to the consumer in identifying specific models that out-perform the pack,” said Larry Shred, executive vice president of CBB, adding, “Since the awards measure actual value retained and not a prospective look, consumer confidence in the model is strengthened based on actual performance”


Canadian Black Book commends Toyota Canada for posting an unprecedented five models in the top ten. “This list also demonstrates the faith buyers place in the Toyota brand and its solid reputation,” said Mr. Shred.


Fully half of the models in this year’s top ten are from compact segment. 



2009 top ten models for retained value are:




1)       Toyota Rav4               

2)       Dodge Sprinter          

3)       MINI Cooper               

4)       Toyota Echo               

5)       Smart Fortwo            

6)       Honda Civic                

7)       Toyota Tacoma          

8)       Toyota Corolla           

9)       Toyota Matrix            

10)   Mazda Mazda3          










Top five models posting the largest percentage increase in retained value over last year, alphabetically:



    Ford Focus

    Honda Civic

    Kia Spectra

    Nissan Sentra

    Toyota Echo




About Canadian Black Book


Founded in 1960, Wm. Ward Publishing is owned and operated by Kathy Ward, and is the official distributor of Canadian Black Book. Canadian Black Book is the publisher of the “Black Book” vehicle value and residual guides and is the benchmark for automobile dealers, manufacturers, financial services firms, insurance companies and other sectors with interests in the automobile industry.

For inquiries regarding information contained in this release contact: Josh Bailey, senior manager, client services, Canadian Black Book, (905) 413 7614,


Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.