Toyota and RBC Rewards congratulate Toyota driver and winner of a $10,000 cheque in the 2008 make things better contest

(Toronto, ON) – How would you make things better with $10,000? Noel Reid will be planning how to do just that as the winner of the 2008 make things better contest, presented by Toyota Canada and RBC Rewards. Mr. Reid, a Toyota Highlander owner, collected his $10,000 cheque today at Woodbridge Toyota.

“Toyota is pleased to congratulate Noel Reid on filling out the lucky ballot at the 2008 Royal Agricultural Winter Fair in Toronto,” said Stephen Beatty, Managing Director, Toyota Canada Inc. “Toyota looks forward to awarding another $10,000 grand prize at the conclusion of the 2009 make things better contest.”

Whether you need a vehicle as a working tool or an efficient eco-friendly commuter, Toyota is demonstrating in green shows, farm shows and other local events across Canada how Toyota vehicles fit into the lives of Canadian drivers. The 2009 make things better contest started February 15^th and runs until December 15^th. Ballots may be filled out at home shows in Vancouver, Edmonton, Toronto and Montreal, the Ottawa Go Green Show and the Canadian Outdoor Farm Show. Canadians may also enter at www.contest.toyota.ca.

“make things better” remains a call to action for Toyota Canada, Toyota dealers and Canadians in general, to reach out within the communities where they live and work. Toyota dealers in particular are working very hard to make things better in their communities. As an example, Woodbridge Toyota, the dealership where Mr. Reid picked-up his cheque today is an active partner in the Toyota Evergreen Learning Grounds program, contributing $4,000 to the local community to transform barren asphalt and turf into rich, natural learning environments.

About Toyota Canada

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus cars, SUVs and trucks, and Toyota industrial equipment. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.

TCI supports more than 300 Toyota, Lexus and Toyota Industrial Equipment dealers in Canada with services that include training, marketing and environmental and customer satisfaction initiatives.

Toyota’s Canadian operations include automotive assembly plants in Cambridge, ON (Toyota Corolla, Toyota Matrix, Lexus RX350) and Woodstock, ON (Toyota RAV4), which together employ more than 5,700 Canadians.

More information about Toyota is available at http://www.toyota.ca/.

More information on RBC Rewards can be found at http://www.rbcrewards.com/.

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