B.C. truck enthusiast wins 2010 Toyota 4Runner in Toyota Canada’s “Win a 4Runner Video Contest”

 

(TORONTO, Ontario) - July 28, 2010 - As part of his video entry in Toyota Canada Inc.’s (TCI) “Win a 4Runner Video Contest”, John Banovich went to the woods and climbed a hill while making truck noises – all part of a humourous training program simulation - as he imagined his first off-road drive an all-new 2010 Toyota 4Runner Trail Edition.

 

Toyota Canada is pleased to make that dream a reality by awarding him the grand prize for the “Win A 4Runner Video Contest”. Representatives from TCI and Peace Arch Toyota in Surrey, B.C., handed John the keys to his new 2010 4Runner Trail Edition which will join the 2001 Toyota Tacoma 4x4 Access Cab already in his driveway in his hometown of Surrey, British Columbia.

 

“I’ve been a Toyota trucks fan for years, and it was easy for me to express that in a fun way through my video entry. I’m grateful to Toyota Canada for the new 4Runner; my family and I plan to celebrate by taking it on a Western Canada road trip,” expressed John Banovich. “I love my Toyota Tacoma; it’s been reliable, tough and inexpensive to own and operate. Now that my family is growing we needed another safe, reliable vehicle, and the 2010 4Runner is the perfect solution.”

 

“John’s video captured the enthusiasm of Toyota truck owners in a truly humourous way, and we congratulate him on the creativity of his prize-winning entry,” said Stephen Beatty, Managing Director at Toyota Canada Inc. “The quality of the almost 200 approved video entries from across Canada was outstanding, making this a very tough contest to judge. John’s video stood out for its originality and the way it captured the true passion of Toyota truck enthusiasts.”

 

Nathalie Geddry of Portuguese Cove, Nova Scotia was named the second prize winner in the contest, picking up a $1,000 Bass Pro Shops gift card for her video. Nathalie showcased the “never quit” dependability of her cherished 1965 Toyota FJ45 Land Cruiser.

 

TCI’s “Win a 4Runner Video Contest”, open to all Toyota and non-owners equally, was created so Canadian truck enthusiasts could share their passion, excitement and stories. Promoted through television, online, in-store and direct mail marketing, entrants were asked to submit a short video (under 1 minute) describing why they love trucks or why they deserve to win a new 2010 Toyota 4Runner. Selected submissions were posted on 4Runner.ca and viewers were invited to vote for their favourite entries. Finalists and the winners were then chosen by TCI. John and Nathalie’s winning videos, along with other entries, may be viewed on the 4Runner micro site at www.4runner.ca

 

The Toyota 4Runner is all-new for the 2010 model year. Building on Toyota’s 70-year truck heritage, the fifth-generation of this legendary mid-size SUV is available in three models, the 4Runner SR5, Trail Edition and Limited. All models feature authentic body-on-frame construction, advanced traction and suspension systems, generous safety systems, and a winning combination of off-road capability and on-road driving comfort.

 

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus cars, SUVs and trucks, and Toyota Industrial Equipment. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.

 

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