Canadian sales and manufacturing set new benchmarks in 2009

Lexus sets new annual sales record, and Toyota, Lexus and Made-in-Canada vehicles set December records

(TORONTO) – Toyota Canada Inc. (TCI) set a new December sales record, as did the Lexus brand, Toyota brand and all four Canadian-built Toyota and Lexus models, which accounted for 54% of 2009 sales. Manufacturing operations increased employment and production to record levels in Toyota’s 22-year history.

 

“A strong finish helped TCI record its third-straight year of sales topping 200-thousand, at 205,115, its second best year on record,” said Yoichi Tomihara, President of Toyota Canada Inc. “I just want to thank Canadians for making it possible to achieve record sales.”

TCI sold 17,707 Toyota and Lexus cars, SUVs and trucks in December 2009 – up 81.6% from December 2008 to set a best ever December record.

Highlights for Toyota in December 2009 (versus December 2008):

"With the addition of the first shift in Woodstock in 2009, production at Toyota Motor Manufacturing Canada has grown to 319,548 units,” said Ray Tanguay, President of Toyota Motor Manufacturing Canada Inc. “Now, with a second shift building RAV4, we forecast even further growth in production as a highlight in 2010."

 

“2009 was a year of adjustment in the Canadian auto industry. As a company that responded quickly to the changing economy and the changing values, we were able to continue to deliver value to Canadian drivers,” explained Warren Orton, Director at TCI. “From engine upgrades to new generations and all new models, plus several key awards for reputation, quality and retained value, Toyota is ready to welcome more drivers in 2010. To get things rolling, all Toyotas purchased in January or February will benefit from a new Toyota Complimentary Maintenance Program, which covers oil changes, tire rotations and other services for the first two years or 48,000km of ownership.”

 

Highlights for Lexus in December 2009 (versus December 2008):

“In 2009, Lexus delivered two all-new models – the HS 250h and IS C – and new generations of the Lexus RX 450h hybrid and best-selling, built-in-Canada Lexus RX 350. Canadian luxury drivers have told us we are delivering the vehicles they need, with the advanced technology performance, intuitive design and attention to quality and detail that makes them feel like an honoured guest,” said Larry Hutchinson, Director of Lexus in Canada. “We look forward to continuing to advance the Lexus experience as we head into 2010.”

 

Toyota Canada Inc. also announced revised Manufacturer’s Suggested Retail Prices on certain 2010 Toyota and Lexus models. As in previous years, TCI is delivering value to Canadian drivers by enhancing the standard features on, and options packages available for, Toyota and Lexus models while keeping the average price increase at less than 1%. This, coupled with the Toyota and Lexus reputation for quality, durability and reliability, delivers peace of mind and maximizes resale value.