Toyota Canada Inc. reports February sales

(TORONTO) – Toyota Canada Inc. (TCI) today reported February sales of 12,693 Toyota and Lexus cars, trucks and SUVs – up 25.2% from a year ago. This included 902 Lexus luxury vehicles, up 26.2% from last year to establish a best ever February for Lexus. Sales of 11,791 Toyota models were up 25.2% vs. February 2009.
A number of models recorded best-ever February sales, as follows:
  • Toyota Prius: 258 (up 55.4% from February 2009)
  • Toyota Corolla: 2,906 (up 9.0%)
  • Toyota Matrix: 1,602 (up 38.6%)
  • Toyota Tacoma 4x4: 635 (up 75.9%)
  • Toyota RAV4: 1,398 (up 11.7%)
  • Toyota Venza: 1,048 (up 112.6%)
  • Lexus RX 350: 412 (up 49.3%)
“We thank our customers for continued confidence in Toyota vehicles - vehicles that are reliable, safe and fuel-efficient,” said Yoichi Tomihara, President of Toyota Canada Inc. “We also thank our team members at our coast to coast dealerships for their quick and reliable work in servicing recall repairs and bringing peace of mind to our family of Toyota and Lexus customers.”
Dealership teams have moved quickly to meet the needs of customers providing them with a range of options to ensure they continue to enjoy seamless transportation while their vehicles are in for service including rentals, pick-up and drop-off service.
In co-operation with Toyota Financial Services, Toyota Canada also announced that the Toyota “Best Ever Red Tag Days” program launched today.  From March 2-31, customers can take advantage of a 0% finance option on select terms for the 2010 Yaris Sedan and Hatchback, 2010 Corolla and Matrix, and the 2010 RAV4.  The 2010 Camry and Camry Hybrid now also offer 0% financing options up to 60 months. With this incentive program, customers looking for a Toyota Certified Used Vehicle can also enjoy finance rates as low as 3.9%. The popular “Toyota Loyalty Program” also continues until March 31, and now offers eligible customers up to a $1,000 incentive toward the purchase or lease of a selected new Toyota vehicle.


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