Drive a Top Safety Pick: It’s easy, with a choice of 15 Toyota, Lexus and Scion vehicles

Toyota Canada’s product line earns more IIHS safety awards than any other automaker
(TORONTO, ON – December 15, 2011) The Insurance Institute for Highway Safety has announced its Top Safety Pick awards for 2012 and Toyota leads the industry with 15 awards for Toyota, Lexus and Scion vehicles.  
“Canadian drivers count on third-party research to make wise choices when shopping for a vehicle,” said Sandy Di Felice, Director, External Affairs, Toyota Canada Inc. “Toyota has always taken safety seriously, which is why we’re delighted that the IIHS has awarded its Top Safety Pick award to 15 models across the Toyota, Lexus and Scion brands. “
All Toyota models are built to feature carefully-designed body structures that channel accident forces away from occupants, as well as full suites of airbags and other passive safety systems, and the six active safety technologies in the Star Safety System – all as standard equipment – because for Toyota, safety is not optional.
The IIHS Top Safety Pick includes three new or recently refreshed 2012 Toyota models:
  • Toyota Camry – the seventh generation of this popular sedan – provides class-leading safety in the mid-size segment with 10 standard airbags.
  • Toyota Prius v – an all-new model – introduces hybrid safety systems including an audible warning system that alerts pedestrians when the vehicle is operating in electric-only mode.
  • Toyota Yaris Hatchback – the second generation of one of Canada’s most popular subcompacts – has been completely re-designed and re-engineered with more space and more safety as standard.
In addition to these three, 12 other Toyota, Lexus and Scion models achieved IIHS Top Safety Pick awards in 2012:
  • Toyota: Corolla (built in Canada); Prius; Avalon; Highlander; Venza; Sienna; Tundra (crew cab)
  • Lexus: CT 200h; RX 350 (built in Canada)
  • Scion: tC; xB; xD.
To find out more about how Toyota builds quality and safety into every vehicle it offers, visit Toyota Canada’s web site and look for the “quality” tab under “vehicles”:
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every 2011 vehicle. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.

Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.