Meet the Toyota Prius Family: All-new 2012 Toyota Prius v makes its Canadian debut at the Canadian International Auto Show

(TORONTO) – Making its Canadian debut at the Canadian International Auto Show today, Toyota showcased the Prius v midsize hybrid, part of the expansion of the Prius into a family of innovative hybrid-powered vehicles. The Prius v arrives at Canadian dealerships in late summer 2011.
“With 60 per cent of the Canadian hybrid market, Toyota is a recognized leader in hybrid technology. The Toyota Prius v is a significant new hybrid model for us, as we begin the expansion of the Prius family,” noted Warren Orton, Director at Toyota Canada Inc. “The ‘v’ stands for versatility, as the Prius v provides 50 per cent more interior room than the Prius. The Prius v is designed to meet the needs of growing families with active lifestyles, while providing the same benefits as the Prius – including remarkable fuel efficiency and emissions performance.”
The Prius v will deliver the best fuel efficiency of any SUV, crossover or wagon in the market today, and a 66 per cent reduction in smog-forming emissions compared to the average new vehicle. Its versatile interior seats five adults comfortably, with sliding second-row seats that recline up to 45 degrees. At the same time, a fold-flat front passenger seat and 60/40 split folding rear seat make it easy to convert Prius v into a cargo hauler, with up to 971 L of space for stuff.
Prius v is also fully appointed with innovative technology, featuring an available resin Panoramic View moonroof – a Toyota first - with power retractable sun shades that provide an open atmosphere in the cabin with a 40 per cent reduction in weight as compared to conventional glass roofs of the same size, and excellent heat insulation performance. The Prius v also features four driver-selectable operating modes (Power, Normal, Eco and EV) to its long list of standard convenience and safety features, including the Toyota Star Safety System suite of six active safety technologies and a back-up camera.
“The Prius has become synonymous with advanced, fuel-efficient and environmentally responsible motoring,” Mr. Orton pointed out. “We are excited to expand Prius into a family of vehicles, starting with the addition of the Prius v.”
Meet the Prius v and other members of the Prius family – including the 3rd generation 2011 Toyota Prius and the Toyota Prius PHV plug-in hybrid – at the Canadian International Auto Show in Toronto, February 18-27. The Toyota exhibit is on the 300 Level of the North Building at the Metro Toronto Convention Centre.
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks, and Toyota Industrial Equipment. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every 2011 vehicle. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.
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