Six stunning customized Toyota vehicles to debut at 2011 SEMA Show in Las Vegas

Press conference in Toyota exhibit on Nov. 1 at 10 a.m. Pacific Time to feature 2012 Camry Daytona 500 Pace Car, Yaris B-Spec Club Racer, Toyota Ultimate Motocross Truck (Tacoma), Oakley Surf Tacoma, Tacoma TRD T/X Baja Series Limited Edition Pickup, and Long Beach Racers Tacoma
(LAS VEGAS) – The Toyota exhibit at the Specialty Equipment Market Association (SEMA) show in Las Vegas will feature the debuts of six exciting customized Toyota vehicles, including Camry, Yaris and Tacoma. Each of these vehicles will debut at a press conference in the Toyota exhibit on Nov. 1 at 10 a.m. Pacific Time:
2012 Toyota Camry Daytona 500 Pace Car – The all-new 2012 Camry Pace Car will lead the field for the start of the 54th running of the Daytona 500® February 26. It will be the first time a non-GM, Ford or Chrysler nameplate has paced the “Great American Race®.”  The specially-equipped car is based on the all-new 2012 Camry SE, which carries a powerful 268 horsepower V6 under the hood. David Reutimann, Camry Sprint Cup Driver for Michael Waltrip Racing, will attend the press conference.
Toyota Yaris B-Spec Club Racer – The first race car built for competition from the next-generation 2012 Yaris SE, this vehicle will compete in the SCCA B-spec class race category in 2012 with Action Sports Star and BMX legend Jamie Bestwick behind the wheel. Built bySportsCar Magazine utilizing an all-new second-generation Yaris SE three-door hatchback, the vehicle demonstrates how the all-new Yaris offers a cost-friendly way for novice racers to gain experience in SCCA wheel-to-wheel racing. Bestwick will be at the press conference.
Toyota Ultimate Motocross Truck – Toyota, DC Shoes and West Coast Customs teamed up to create the Ultimate Motocross Truck. Built on a Toyota Tundra full-size pickup, DC Shoes used valuable feedback from their Motocross athletes and passed it along to West Coast Customs, which performed the build using a Tundra Double Cab 4x4 equipped with the powerful 5.7-litre V8 and six-speed electronically-controlled transmission with intelligence. An array of modifications was included to enable the vehicle to tackle the roughest terrain. 
Oakley Surf Tacoma – Built using a rugged Toyota Tacoma 4x4 pickup equipped with a V6 engine and TRD supercharger that generates 304 horsepower, the Oakley Surf Tacoma was customized by Smithbuilt to be a Surfing Big Wave Assault Machine. Performance modifications include a Flowmaster stainless steel exhaust, new leaf springs for added height, and a new front coilover system. Australian surfing pro Tom Whitaker will be at the press conference.
Toyota Tacoma TRD T/X Baja Series Limited Edition Pickup – This pre-production Tacoma Toyota Racing Development (TRD) T|X (Tacoma Extreme) limited edition pickup truck reveals bold graphics with its concept name “Baja Series.” The truck elevates the capability of Tacoma’s TRD Off-Road pickup, building on Toyota’s rich Baja racing truck heritage that dates back nearly three decades and includes numerous titles at the legendary Baja 500 and 1000. Toyota’s desert racing program has inspired the development of numerous TRD off-road focused products and packages over the years including the Tacoma PreRunner package which is currently only available in the U.S., and the TRD Off-Road packages for both Tacoma and Tundra. 
Long Beach Racers Tacoma – Inspired by the upcoming limited edition 2012 Tacoma TRD T|X TRD Baja Series coming next year, the Long Beach Racers Tacoma will be competing in the 2011 Tecate SCORE Baja 1000, with former freestyle motocross rider racer Andy Bell behind the wheel. As a grassroots effort of Long Beach Racers, a group of Toyota enthusiasts who specialize in racing Toyota trucks in Baja, the truck is currently in contention for the SCORE Stock Mini class championship. Bell will be at the press conference.
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every 2011 vehicle. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.

Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.