Toyota best-in-class for fuel-efficiency in many sizes: Toyota Prius, Tacoma and Sienna named 2011 ecoENERGY award winners

Prius enjoys 11th straight win; 4-cylinder Tacoma pick-up and Canada’s Best New Minivan, the Sienna, deliver winning combination of fuel efficiency and versatility for Canadians
(TORONTO) – Whether it’s a mid-size car, a pick-up truck or a minivan, Toyota has Canadians covered with vehicles recognized as the most fuel efficient in their class. In announcing its annual ecoENERGY Award winners, Natural Resources Canada’s Office of Energy Efficiency today confirmed that three 2011 Toyota vehicles - the innovative Prius hybrid, the Tacoma pick-up truck, and the all-new, very capable and very versatile Sienna minivan - set the benchmark for fuel efficiency in their categories.
“Toyota offers the most fuel efficient passenger car fleet in Canada* and remains committed to establishing the industry benchmark for vehicle quality, safety and sustainability,” noted Stephen Beatty, Managing Director at Toyota Canada Inc. “Best-in-class fuel efficiency plus innovative industry-leading safety technology such as the Toyota Star Safety System add up to real value for Canadian drivers.”
Toyota Prius – most fuel efficient midsize
The Toyota Prius has won the ecoENERGY award each year since the model was introduced in the 2001 model year. The 2011 Prius features a combined rating of just 3.8L/100km (3.7L/100km city / 4.0L/100km highway) plus a Tier 2 Bin 3 emissions rating, thanks to its Toyota Hybrid Synergy Drive – the most proven gasoline-electric hybrid advanced powertrain system. Available in five trim levels, there’s a Prius for every environmentally-conscious Canadian looking for the driving pleasure and versatility of a mid-size sedan.
Toyota Tacoma 4x2 Access Cab – most fuel efficient pick-up
The Toyota Tacoma 4x2 Access Cab is big on fuel efficiency, versatility and fun. With a combined fuel efficiency of 8.9L/100km (10.0L/100km city, 7.7L/100km highway), the 2011 Tacoma features a 2.7L 4-cylinder engine and five-speed manual with overdrive making it this year’s ecoENERGY pickup truck champion. The 2011 Tacoma features a full six-foot cargo bed, and generates 159 peak horsepower and up to 180 lb-ft of torque, which translates into a 1,250 lb payload and 3,500 lb towing rating.
Toyota Sienna LE – most fuel efficient minivan
All new for the 2011 model year, the Toyota Sienna delivers innovative features, impressive handling and spacious versatility in a stylish package. When equipped with Toyota’s powerful yet efficient 2.7L 4-cylinder engine and six-speed automatic transmission, 2011 Sienna LE offers best-in-class combined fuel efficiency of just 9.1L/100km (10.4L/100km city, 7.5L/100km highway) – making it this year’s ecoENERGY minivan champion. With class-leading fuel efficiency, room for seven and impressive standard features, the 2011 Toyota Sienna is perfect for Canadian families on the go.
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks, and Toyota Industrial Equipment. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every new 2011 vehicle. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.
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*Based on most recent Transport Canada Calculated CAFC New Passenger Car Fleet Data.

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