Toyota Canada biggest mover in 2011 Leger / Marketing Corporate Reputation Study

(TORONTO) – Maintaining its commitment to customers helped Toyota Canada achieve the largest positive shift in the ranks of the Leger / Marketing 2011 Corporate Reputation Study. Toyota Canada had a 22 point increase in score in 2011 versus the 2010 study results.
“We take the results of studies like these very seriously, as they directly represent the voice of our customers,” said Stephen Beatty, Managing Director of Toyota Canada Inc. “The positive results of the 2011 study indicate that we are on track and we’ve committed to doing better each day for our customers.”
Corporate reputation is based on the practical experiences people have with the brand. Over the past year, Toyota Canada worked to enhance this experience, including:
  • Quicker and more frequent communication with customers, including enhanced online content, such as comprehensive safety sections on Toyota Canada’s consumer websites;
  • The creation of several groups designed to quickly identify and resolve customer product quality issues, including the Global Quality Committee and regional Product Quality Field Offices;
  • Introduction of the Star Safety System, making Toyota the first full-line manufacturer to make these six active safety features standard on every new 2011 vehicle;
  • The evolution of Toyota Canada’s social media strategy to allow for meaningful conversation with customers; and more.
“The Leger / Marketing Corporate Reputation Study results are the latest in a series of recent accolades that help explain why Toyota is the #1 selling passenger car brand in Canada,” Mr. Beatty continued. “As the most fuel-efficient passenger car fleet in Canada, a leader in six segments in the Canadian Black Book Retained Value Awards and the Most Trusted Passenger Car Brand in the Reader’s Digest Trusted Brands awards program, Canadian drivers can continue to look toToyota for fuel-efficient, quality vehicles that deliver true value.”
With the launch of several new vehicles this year, Canadians can look forward to more good news fromToyotain 2011. All-new products - from the expansion of the Prius family to include the all-new Prius v midsize, to the Scion iQ micro-subcompact, to the Lexus CT 200h, the world’s first luxury hybrid sportback – will deliver exciting new options for drivers.
The Leger / Marketing Corporate Reputation Study, now in its 7th year, asks Canadians to rate 100 corporations based on their reputations. The results of the annual study are published in the May 16 issue of Marketing magazine (
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks, and Toyota Industrial Equipment. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every 2011 vehicle. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.

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