Toyota Canada Inc. reports January 2011 sales

Company celebrates 4,000,000th vehicle sold in Canada – a Canadian-built Toyota Matrix
TORONTO, ON – February 1, 2011 – Toyota Canada Inc. (TCI) today reported sales of 9,051 Toyota, Lexus and Scion cars, trucks and SUVs in January 2011, down 1.6% from a year earlier.  Highlights for the month include a 2.8% increase in car sales, led by accelerating demand for Toyota’s core, Canadian-built models, the new 2011 Toyota Corolla and Toyota Matrix. Also, with the addition of Scion, January 2011 Toyota sales have surpassed sales for the same period last year.
Toyota also marked a significant milestone after more than four decades of operation in Canada - the sale of its four millionth vehicle. This comes on the heels of Toyota’s Canadian manufacturing operations, Toyota Motor Manufacturing Canada, Inc. (TMMC), recording the milestone production of their four millionth vehicle last September.
“A few months ago, TMMC marked the production of its four millionth vehicle. This, along with the sale of our fourth millionth vehicle in Canada, are important milestones for both our sales and manufacturing organizations – and a proud moment for Toyota in our 46th year in Canada,” said Yoichi Tomihara, President of Toyota Canada Inc. “For many years we have been able to say that we annually produce more vehicles in Canada than we sell here – that we are a net exporter of vehicles. We can now say that across our entire history we have built more vehicles in Canada than we have sold here.”
“We’re pleased to mark the milestone of our four millionth vehicle sale in Canada,” said Warren Orton, Director at Toyota Canada Inc. “A testament to the loyalty of our customers, the vehicle - a Toyota Matrix – was built at TMMC in Cambridge, Ontario, just an hour away from its new owner, a long-time Toyota customer in London, Ontario.”

Toyota sales in January 2011

Toyota sold 8,161 cars, trucks and SUVs in January, down 1.0% from the previous year. Highlights for Toyota in January 2011 (versus January 2010) include:
  • Sienna minivan: up 124.6%
  • Matrix compact crossover: up 105.1%
  • Avalon full-size sedan: up 38.5%
  • Corolla compact sedan: up 31.7%
  • Highlander mid-size SUV: up 27.6%
  • Tundra 4x4 full-size pick-up trucks: up 25%
  • FJ Cruiser mid-size SUV: up 21.3%

Lexus sales in January 2011

Lexus sold 728 luxury cars and SUVs in January, down 23.6% from the previous year. Highlights for Lexus in January 2011 (versus January 2010) include:
  • IS series entry luxury sport sedan: up 6.1%.

Scion sales in January 2011

Scion Canada sold 162 vehicles in January, including 82 Scion xB urban utility vehicles. With 71% of Canadian Scion owners new to the Toyota family, Scion continues to attract young urban drivers to its unique vehicle and lifestyle brand as it prepares to expand its dealer network to new urban markets across Canada later this year.
Please click here for full Toyota Canada Inc. January 2011 sales results
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks, and Toyota Industrial Equipment. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every 2011 vehicle. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.
For more details, including a full list of media contacts, digital images and product details please visit


Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.