Toyota wins Reader’s Digest 2011 “Most Trusted Brand” award for third year



(TORONTO) - March 22, 2011 - Canadians have once again voted Toyota as one of their 2011 “Most Trusted Brands”, marking the third consecutive year that Toyota has been named Most Trusted Passenger Car Brand in the Reader’s Digest Trusted Brands awards program.  In the 2011 awards, Toyota was also selected as Most Trusted Hybrid Brand.
“We’re honoured that Canadian readers have once again placed their trust in Toyota and have recognized us with these awards,” said Stephen Beatty, Managing Director at Toyota Canada Inc. “We remain committed to providing Canadians with a vehicle that delivers the quality, safety, sustainability and retained value they demand – and we value the endorsement that important awards like this represent.”
The Reader’s Digest awards are the latest in a series of accolades that help explain why Toyota is the #1 selling passenger car brand in Canada. Offering fuel-efficient, well-built, value-priced vehicles, Toyota has been recognized as a leader in each of these areas. Canadians will learn more about these accolades via a new marketing campaign called “#1 For A Reason”. With online, TV, radio and print components, this campaign highlights a few of the factors that help make this the best-selling passenger car brand in the country:
  • Fuel Efficiency: Toyota is the most fuel-efficient passenger car fleet in Canada, based on the most recent Transport Canada Company Average Fuel Consumption (CAFC) data and Toyota has sold more hybrid vehicles in Canada than all other manufacturers combined.
  • Value: Toyota-built models were recognized leaders in six segments in the 2011 Canadian Black Book Retained Value Awards – more than any other manufacturer. In addition, Toyota-built vehicles placed in the top three in five other segments. More than 80 per cent of Toyotas sold in Canada in the last 20 years are still on the road today*, a strong indication of the longevity of Toyota vehicles.
  • Trust: For the third year, Toyota has been designated Most Trusted in the Passenger Car category based on a Harris/Decima poll commissioned by Reader’s Digest, the #1 audience magazine in Canada, for its 2011 Trusted Brand Awards program; Toyota is also the first manufacturer to make all active safety elements of the Star Safety System standard on every 2011 vehicle.
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks, and Toyota Industrial Equipment. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every 2011 vehicle. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.
For more details, including a full list of media contacts, digital images and product details please visit For a full list of recent awards and accolades, please click on the link below:
* Claims based on data collected by an independent automotive research company.

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