The iconic hybrid, refreshed and better than ever: 2012 Prius offers the lowest MSRP in its history

$25,995 2012 Prius offers more standard features and world-leading fuel efficiency
(TORONTO, ON –Feb. 10, 2012) Owning Canada’s best-selling hybrid just got easier. 
Starting at a remarkable $25,995,  $1,805 less than 2011 model, the 2012 Prius is equipped with $766 worth of extra features as standard, including: all season floor mats, back monitor and display audio with USB input and Bluetooth connectivity.
Offering an updated interior and exterior with styling that packs plenty of advanced convenience and innovative technology features, there is a Prius for everyone in one of the four well-equipped trim levels.
“When Canadians think incredible fuel efficiency they think hybrid, and when they think hybrid, they think Prius,” said Tony Wearing, Senior Managing Director, Toyota Canada Inc.  “With over 23,000 Prius vehicles already sold in Canada, the updated 2012 Prius proves that there’s never been a better time to join the Prius family and enjoy the many performance and cost benefits of advanced hybrid technology."
With a choice of available options packages Canadians can enjoy:
  • The 2012 Toyota Prius w/Moonroof Upgrade Package: $29,245 MSRP is $2,620 less than equivalent 2011 model, and now includes a navigation system.
  • The 2012 Toyota Prius w/Touring Package: $29,550 MSRP is $2,315 less than equivalent 2011 model, and now includes a navigation system.
  • The 2012 Toyota Prius w/Technology Package: $34,080 MSRP is $3,315 less than equivalent 2011 model, with similar features.
The 2012 Toyota Prius is now on sale at Toyota Dealerships across Canada.
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota offers more hybrid choices than any other full-line manufacturer, including the Prius family, and the world’s most extensive selection of luxury hybrid vehicles. With 3 million hybrids sold globally by Toyota, manufacturing economies of scale are driving lower ownership and operating costs.


Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.