Toyota and Lexus take top honours in seven categories in Canadian Black Book’s seventh annual Best Retained Value Awards

Strong retained values give Canadian drivers confidence that they can look to Toyota for quality vehicles that deliver true value
(TORONTO) – Canadian Black Book (CBB) has released its seventh annual Retained Value Awards, and Toyota and Lexus models have taken the top spot in seven categories, confirming the trusted quality, reliability and exceptionally high retained value of these vehicles.
The Toyota and Lexus winners of 2012 CBB Retained Value Awards were in the following categories:
  • Full-size car: Toyota Avalon
  • Luxury car: Lexus GS series
  • Premium luxury car: Lexus LS series
  • Small pickup: Toyota Tacoma
  • Full-size pickup: Toyota Tundra
  • Mid-size SUV: Toyota FJ Cruiser
  • Full-size SUV: Toyota Sequoia
The Toyota Avalon, Lexus LS series, Toyota Tacoma, Toyota Tundra Toyota FJ Cruiser and Toyota Sequoia each won as well in 2011.
“While most other industry accolades tend to generate headlines by focussing on the here-and-now of new vehicle models, our annual retained value awards provide consumers with excellent insight as to where they will most likely receive the best value for their money, over time,” says Kathy Ward, CEO of Canadian Black Book. “But not taking vehicle depreciation into consideration, the single greatest cost of vehicle ownership, can lead to a costly surprise at trade-in time.”
“We are proud to have seven Toyota and Lexus models recognized by Canadian Black Book for top honours in this year’s Retained Value Awards,” said Tony Wearing, Senior Managing Director at Toyota Canada Inc. “We take great pride in having such a wide range of Toyota and Lexus vehicles being recognized for the outstanding value they deliver to Canadian drivers.”
This year, the award examines 2008 models, and winners have been chosen in 17 segments. The awards are determined from actual value retained from MSRP, measured over a four-year period.
CBB initiated the awards to help consumers identify which vehicles retain the highest percentage of their original value. Although strong retained value performance is not a guarantee of future strength, it is a strong indicator for how a vehicle should perform in the future. For the consumer, selecting a vehicle with a lower depreciation rate will reduce their overall cost of ownership.
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every vehicle starting in 2011. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.
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About Canadian Black Book
Founded in 1960, Wm. Ward Publishing is a Canadian company owned and operated by Kathy Ward, and is the official distributor of Canadian Black Book. Canadian Black Book is the publisher of the "Black Book" vehicle value and residual guides and is the benchmark for automobile dealers, manufacturers, financial services firms, insurance companies and other sectors with interests in the automobile industry.  In 2010 it launched a consumer web site where visitors can use proprietary online calculators to look up vehicle Trade-in Values, Average Asking Prices and Future Values.  
For further information: For inquiries regarding information contained in this release contact:
Conrad Galambos, CBB Media Relations, (905) 979-7039

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