Toyota Canada goes for the “green” with the Prius Plug-in Hybrid this weekend at the prestigious FIA Alternative Energies Cup event in Monte Carlo

Toyota Prius Plug-in Hybrid Vehicle (PHV) to compete and prove once again that Toyota hybrids are real world and rally ready
(TORONTO) – The 2012 FIA Alternative Energies Cup season kicks off Thursday (March 22) with the world’s oldest and most prestigious green rally – the Rallye Monte Carlo des Energies Nouvelles – and Toyota Canada Inc. has a championship contender in the hybrid electric vehicles competition.
With over 3 million sold worldwide, Toyota hybrids have proven to the world that they are more than ready for real world driving.  Toyota’s Hybrid Synergy Drive helps drivers to save energy on board through regenerative braking and systems that save power by recapturing energy and heat for reuse.  This proved true when a Toyota Prius Plug-in Hybrid Vehicle (PHV) won the 2011 Rallye Vert de Montral – the lone Canadian stop on the international green rally circuit – to qualify for the Monte Carlo event.  Now, Toyota and its PHV model will be aiming for another strong finish when the Monaco rally begins Thursday, proving again that Toyota Hybrid Synergy Drive is ideal for the real world and the racing world.
As with Montreal, the driver will be Vinh Pham, Advanced Technology and Powertrain Engineer at Toyota Canada, with Peter Nytko, Technical Services Consultant at Toyota Canada, as navigator.    
In winning the 600-km Rallye Vert de Montral last October, Pham and Nytko achieved the competition’s top fuel efficiency of 3L/100 km in the Toyota PHV. 
“Toyota is a green global company – and the competition held in Monaco is a great way to showcase our proven Hybrid Synergy Drive technology,” said Stephen Beatty, Managing Director and Chief Environmental Officer at Toyota Canada Inc. “It will demonstrate the superior fuel efficiency and performance of Toyota hybrids.”
The Rallye Monte Carlo des Energies Nouvelles, organized by the Automobile Club of Monaco, has been held each year since 2000. The event typically attracts about 100 competitors who must drive about 800 km over the course of three days. Vehicles start Thursday in one of three locations: Lugano (Switzerland), Annecy-le-Vieux (France) or Clermont-Ferrand (France). All vehicles travel to Digne-les-Bains in France on Friday, followed by rallies in and around Monaco Saturday to conclude the rally. There will also be a separate timed maneuverability event Sunday around the Port of Monaco. The rally is the first event of the year in the FIA Alternative Energies Cup series, an annual competition started in 2007 that consists of 13 rallies throughout the world.
Rally results and blog posts and pictures can be viewed at Toyota Canada's Prius Plug-in Facebook page:
For more information about the FIA's Alternative Energies Cup and the Rallye Monte Carlo des Energies Nouvelles , visit and respectively.
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota Canada offers the most fuel efficient passenger car fleet in Canada, led by the industry’s largest selection of advanced technology vehicles such as the Toyota Prius. With a rich history of respect for the environment, Toyota Canada Inc. and its Dealerships align with like-minded organizations including the Toyota Evergreen Learning Grounds program and through the Toyota Canada Foundation, Earth Day Canada and Scientists in School, to make things better where we live, work and play. Additionally, Toyota’s commitment to operating in harmony with the environment and sustainable mobility can be found here, in the Toyota North America Environmental Report.
TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.

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