Don’t speed as you head out for the August long-weekend

Get the facts on safe driving before your long-weekend road trip by visiting

TORONTO, ON., (August 2, 2013) – Rushing on the road this August long-weekend won’t get you there any faster or safer.
In a survey of more than 2,500 people conducted by the Traffic Injury Research Foundation, and funded by the Toyota Canada Foundation, more than 28 per cent of Canadian drivers reported that they would drive the speed limit or faster if their vehicle had safety features, even under adverse weather or driving conditions.
These drivers need to realize that the faster you drive, the less time there is to react to potential hazards or obstacles on the road, which means there may be less time for safety features to function in the manner in which they were designed.
To get clear on the facts, spend a bit of time at where you review plain-language explanations of all the important safety information you need.
“While we’re all rushing to enjoy the last weeks of summer, it’s important to remember that driving behavior and vehicle safety features work together to create the best summer experience,” said Sandy Di Felice, Director, Toyota Canada Inc.
“Our survey indicated that too many Canadians are unaware of important behaviours that drivers should consistently practice to keep Canada’s roads and highways as safe as possible,” added Robyn Robertson, TIRF President and CEO. “The good news is that with more knowledge about the facts, drivers can better prepare themselves to respond to those unexpected events that happen on the road every day. So before you venture onto our roads and highways this holiday weekend, please prepare for your trip by visiting the Brain on Board website. It’ll give you valuable knowledge that could save your life.”
About the Toyota Canada Foundation
The Toyota Canada Foundation is a national not-for-profit, private charitable foundation, with a long-standing commitment to the Environment, Education and Safety. The Foundation supports charitable and non-profit organizations dedicated to good work in these areas. 
About TIRF
Established in 1964, TIRF’s mission is to reduce traffic-related deaths and injuries. As a national, independent, charitable road safety research institute, TIRF designs, promotes, and implements effective programs and policies, based on sound research. TIRF is a registered charity and depends on grants, awards, and donations to provide services for the public. Visit us online at

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