Full-Size Value from the Authentic, Capable and Durable Mid-Size SUV: The 2014 Toyota 4Runner Starts at $37,900

Lower starting MSRP on all grades: fresh, rugged style: more standard features
(TORONTO – October 29, 2013) When adventure calls, it calls for the Toyota 4Runner – and for 2014, Toyota continues to demonstrate why it’s authentic, body-on-frame mid-size SUV delivers rugged, go-anywhere capability. The product of three decades of 4Runner engineering and a long heritage of building trucks that have conquered the most punishing weather and driving conditions on the planet, the Toyota 4Runner features a fresh design for 2014 that adds style comfort and convenience without sacrificing its legendary performance and utility.
“The 2014 4Runner is the latest example of Toyota’s commitment to Canadian drivers looking for authentic, capable body-on-frame trucks and SUVs,” said Larry Hutchinson, Vice President at Toyota Canada Inc. “We’ve maintained the blend of ruggedness, performance, comfort, safety, and style of the 2014 Toyota 4Runner, added more standard features, all at a lower suggested starting price across the models.”
As with the recently launched 2014 Tundra full-size pick-up truck, the 2014 4Runner now features styling cues distinctive to each of three available grades: SR5, Trail Edition, and Limited. SR5 and Trail Grades are more muscular, and rugged, a nod to the model’s well earned off-road reputation; While the exterior design of the Limited grade is now more aggressive, and premium overall.
Inside, the 4Runner – available in five-passenger and seven-passenger configurations – takes the mid-size SUV category to new levels of refinement. Second-row seats now slide and recline. Seven-passenger models thanks to second-row seats equipped with a one-touch walk-in function feature easier ingress and egress, and more leg-room for 3rd row passengers. Like the exterior, the refreshed interior features details and styling cues that highlight the attitude of each grade.
Every 2014 Toyota 4Runner is built around a powerful yet efficient 4.0-litre V6. Generating up to 270 horsepower and 278 lb-ft of torque, this engine features systems to maximize power, torque and efficiency across its operating range. A five-speed super ECT automatic transmission with overdrive, lock-up torque converter and transmission cooler delivers confident acceleration and a fuel efficiency rating of 11.2 litres per 100 kilometres (city/highway combined). With a 2,268 kg (5,000 lb) towing capability, all 4Runners are standard equipped with a tow package including heavy duty tow-hitch receiver, 4+7 pin wiring harness, trailer brake controller pre-wire, supplemental transmission cooler and transmission fluid temperature gauge.
Safety is always a priority on a Toyota, and every 4Runner features eight standard airbags, active front headrests with whiplash protection for driver and front passenger, three-point lap and shoulder belts for all seating positions, anchor points for child seats and child protector rear door locks, a direct tire pressure monitoring system, and more.
As with every new Toyota since 2011, the 2014 4Runner is standard equipped with the six active safety technologies of the Star Safety System: Antilock Brake System, Brake Assist, Electronic Brake-force Distribution, Vehicle Stability Control, Traction Control and Smart Stop Technology work together to help drivers avoid potential accident situations.
The 2014 4Runner is offered in a single model with a choice of five configurations across a three-grade structure:
2014 Toyota 4Runner SR5 V6 (MSRP starting at $37,900)
The SR5 grade is a fully-capable SUV packed with an impressive list of standard features, at a starting MSRP that is $90 less than the model it replaces including: a new display audio system with eight-speakers and integrated XM Satellite radio, plus USB audio input, Bluetooth capability, steering wheel-mounted audio controls and “party mode” feature; air conditioning; leather wrapped steering wheel and shift knob; premium cloth seating material; power-adjustable driver and front passenger seats; 40/20/40 split fold-down rear seats; power door locks with keyless entry; illuminated ignition key; power windows with auto up/down function on all windows; power rear hatch window with auto up function and jam protection; tilting/telescoping steering column; a driver-focused cockpit with tachometer, multi-information display, digital compass, trip computer, Eco Drive monitor, cruise control, clearance and back-up sensors; three 12v accessory power outlets; 17” aluminum alloy wheels with locks; dual power adjustable and heated exterior mirrors; running boards; roof rails; colour-keyed fender flares and front and rear splash guards; rear spoiler; and more.
  • The SR5 grade may be fitted with an available Upgrade Package, which adds: 3rd row seats for seven-passenger capacity; SofTex leather seat surfaces; heated front seats; SMS-to-Speech and Email-to-Speech, advanced voice recognition, phonebook and streaming audio via Bluetooth, and navigation system, digital temperature gauge, integrated garage door opener; power moon roof; auto-dimming rear view mirror; anti-theft system; rear door courtesy lamp; and more.
2014 Toyota 4Runner Trail Edition (MSRP starting at $44,315)
The Trail Edition grade delivers impressive off-road capability and surprisingly smooth on-road manners at an MSRP that is $1,300 less than the package it replaces. In addition to features found in the SR5 grade, the five-passenger Trail Edition builds on the Upgrade Package and adds technologies and systems designed for maximum off-road prowess, including: lever-type 4WD selector; 4-wheel Crawl Control; Multi-terrain Select system; Kinetic Dynamic Suspension System; Multi-terrain ABS and off-road style aluminum alloy wheels. The Trail Edition also comes with: water repellent seat fabric; Optitron instrumentation gauges; a hood scoop; unique exterior styling cues including Colour-Keyed bumpers, door handles, mirrors and grille; smoked headlamp and tail lamps; Silver under-protector; matte-black fog lamp surrounds; tonneau cover; sliding cargo-area tray and cargo net.
2014 Toyota 4Runner Limited (MSRP starting at $47,245)
This Limited grade is available in five-passenger (MSRP of $47,245, $1840 less than the package it replaces) and seven-passenger (MSRP of $48,445, $1440 less than the package it replaces) configurations.  The Limited grade features full-time 4WD with X-REAS Sport Suspension and 20” aluminum alloy wheels. It then boost style and comfort, with additional features including: dual-zone automatic climate control; a 15-speaker JBL audio system with subwoofer; the Smart Key System with Push Button Start; Voice-activated DVD navigation system with XM Real-Time Traffic capability; front and rear underbody spoilers; chrome grille, fog lamp surround, exterior door handles, roof rails and rear trim; unique running boards; integrated signal lamps and puddle lamps; the automatic headlamp system; a back-up camera; power moon roof; auto dimming rear view mirror; leather seat surfaces with heated front-row seats; leather-wrapped steering wheel and shift knob; anti-theft system; and more.
The 2014 Toyota 4Runner is now on sale at Toyota Dealers across Canada.
For more information on features and specifications, visit www.toyota.ca/4runner
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every vehicle starting in 2011. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.

Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.