Toyota Wins Second Consecutive Vincentric Best Value Passenger Car Brand Award

Total of 12 Toyota, Lexus and Scion vehicles also recognized with individual 2013 Vincentric Best Value in Canada awards

Toyota continues hybrid leadership with four of five Vincentric hybrid awards won
TORONTO, ON., (September 12, 2013) – When Vincentric presented its inaugural Best Value in Canada awards last year, Toyota claimed the brand award for passenger cars while also being recognized with best value awards for 10 individual vehicles.  
For 2013, the results have been equally impressive, with Toyota earning a second consecutive Best Passenger Car Brand Award along with eight vehicles being recognized individually. The total of nine awards is more than any other automotive brand. In addition, Lexus came away with three awards and Scion with one, bringing Toyota Canada Inc. (TCI)’s overall total to 13.
“We take great pride that our brand and so many of our vehicles have been recognized by Vincentric for the value we deliver to Canadian drivers,” said Larry Hutchinson, Vice President, Sales, Toyota Canada Inc. “We are particularly pleased to see Toyota and Lexus leadership in the hybrid awards category, an important segment of the market.”  
The following 12 Toyota, Lexus and Scion vehicles won Vincentric’s 2013 Best Value in Canada Awards:
  • Toyota Prius (compact hybrid)
  • Toyota Prius Plug-in Hybrid (electric/plug-in hybrid)
  • Toyota Camry Hybrid (mid-size sedan, hybrid)
  • Toyota Avalon (large sedan)
  • Toyota Highlander Hybrid (crossover, hybrid)
  • Toyota 4Runner (mid-size SUV)
  • Toyota Sequoia (large SUV)
  • Toyota Tacoma (compact pickup)
  • Lexus ES 350 (premium mid-size sedan)
  • Lexus ES 300h (premium mid-size sedan, hybrid)
  • Lexus IS C Series (premium convertible)
  • Scion iQ (micro)
To determine the 2013 Vincentric Best Value in Canada awards, Vincentric analyzed over 1,800 vehicle configurations measuring cost-of-ownership using eight different cost factors: depreciation, fees & taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs. Using a statistical model, the company identified the Vincentric Best Value in Canada winners by measuring which vehicles had lower than expected ownership costs given their market segment and price. Each vehicle was evaluated in all ten provinces plus the Northwest Territories using a range of annual kilometre intervals and insurance profiles.
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion cars, SUVs and trucks. Toyota is the first full-line manufacturer to make all of the elements of the Star Safety System standard on every vehicle starting in 2011. The Star Safety System includes Vehicle Stability Control (VSC), Traction Control (TRAC), Anti-lock Brake System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA) and Smart Stop Technology (SST). TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.

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