kartSTART Presented by Toyota to bring safety education to more Canadians in 2014

  • Only Canadian driver education program endorsed by ASN Canada FIA
  • Three new cities added to 2014 program
  • Fully bilingual program – on track and online
TORONTO, ONTARIO (June18, 2014) – The Toyota Canada Inc. supported kartSTART (www.kartSTART.ca) program will return this year in more Canadian cities and with a key endorsement from Canada’s National Sporting Authority, ASN Canada FIA – the governing authority of amateur and professional motorsport in Canada.
The unique young driver safety program will feature three new cities: Edmonton, Saskatoon and London, in addition to existing program stops in Chilliwack, Toronto, Montreal and Moncton.
“This will be the fourth year of our program and we continue to grow and give Canadian youth the unique opportunity to learn to drive in a safe, controlled environment in vehicles that fit them – go karts,” kartSTART’s Russ Bond said. “It is also a milestone year in that we have become the only driver education program in Canada to be endorsed by ASN Canada FIA.”
ASN Canada FIA believes kartSTART’s “Safety through Education” serves as an important tool in helping prepare young Canadians to become safe drivers.
“The kartSTART program demonstrates how vehicle safety can be made an educational and fun experience for the entire family,” said Sandy Di Felice, Director, Toyota Canada Inc. “Families enjoy safe driving designed around a half-day course, and a review of the six Star Safety System features found in every Toyota vehicle.”
All summer tour dates for the 2014 program are now available for participants to register online aon the bilingual kartSTART website. The schedule can be found at www.kartSTART.ca.
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion vehicles.  Incorporated in 1964, Toyota has sold more than 4 million vehicles in Canada through a national network of 285 Toyota, Lexus and Scion dealerships.  Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive.  TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.  Toyota operates two manufacturing facilities in Canada which build popular Canadian vehicles Toyota RAV4, Toyota Corolla, Toyota Matrix, Lexus RX 350 and RX 450h hybrid.  Toyota Motor Manufacturing Cambridge (TMMC) also manufactures the Toyota RAV4 EV for the North American market.  TMMC is the only manufacturer in Canada to assemble both hybrid and electric vehicles.
About kartSTART
Toyota Canada Inc. (TCI) has sponsored the kartSTART program since 2011; the only Canadian driver education program endorsed by the motorsport governing authority ASN Canada FIA. kartSTART offers young drivers a hands-on understanding of driving dynamics in vehicles that fit them: go-karts. Families also experience the Toyota Star Safety System, a suite of six safety features standard in every Toyota vehicle. For more information visit kartstart.ca.

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