Play, Eh? :: Toyota Offers The Fun And Functional 2015 RAV4 In An Exclusive Model To Celebrate 50 Years In Canada

(TORONTO, ON. – December 15, 2014) ”Built in Canada quality” is just one of the reasons that RAV4 is the right choice for more Canadians than ever. The popular, Canadian-built compact SUV – the 2015 Toyota RAV4 – combines driving dynamics, comfort for driver and passengers, cargo-hauling versatility, fuel efficiency and bold styling to make it a perfect choice for busy Canadian lifestyles. And it’s available in several models – including a limited time only, 50^th Anniversary Special Edition as Toyota celebrates a half-century in Canada.

“We’ve been building great vehicles for Canadians for five decades now, and what better way to celebrate than with a special edition of the RAV4 – the compact SUV built in Woodstock, Ontario with Canadians in mind,” noted Larry Hutchinson, Vice President of Toyota Canada Inc. “With RAV4’s winning combination of style, performance and versatility – plus a choice of colours including ‘Absolutely Red’ and other exclusive features – playtime never looked better.”

The 2015 Toyota RAV4 50^th Anniversary Special Edition joins the 2015 Toyota Corolla 50^th Anniversary Special Edition – also built in Canada. Like the Corolla, this RAV4 is a limited production version, available only in Canada.

This special edition model is offered exclusively on the all-wheel-drive RAV4 XLE, this model features 18” wheels with a unique alloy finish, a leather-wrapped steering wheel and shift knob, and unique black interior with red stitching. The 50^th Anniversary Special Edition is offered in a choice of colours – including the very Canadian, exclusive ‘Absolutely Red’.

This special edition delivers the added confidence of all-wheel-drive enhanced with Toyota’s Active Torque Control System and a 176 HP 2.5L 4-cylinder engine coupled to a six-speed automatic transmission with sequential shift mode and three driver selectable drive modes – Sport, ECO and normal – to match RAV4’s performance and efficiency to one’s driving style or road conditions.

Other features on this Special Edition include: a navigation system; a 6.1” Display Audio system with six speakers, steering wheel-mounted voice recognition controls, and integrated XM Satellite Radio; dual zone automatic climate control; heated front seats; premium fabric seat surfaces; a back-up camera; auto up/down function on driver’s side window; rear privacy glass; tonneau cover; scuff plates; a soft-touch instrument panel; chrome inner door handles; automatic headlamps; roof rails; a power moon roof; variable intermittent wipers; fog lamps; and more.

The RAV4 features a boldly sculpted body that is visually distinct and designed to maximize RAV4’s significant cargo capacity. It also confers an abundance of legroom for those sitting in the reclining rear seats. A lift-back rear door and lower loading height make it easier to load and unload up to 1,090 liters worth of groceries, golf bags, garden gear, or other goodies.

The 2015 RAV4 receives top marks for safety, as every model is equipped with eight airbags, anchor points for child protector seats, and more. As with every new Toyota since 2011, the 2015 RAV4 is also standard equipped with the six active safety technologies of the Star Safety System: Antilock Brake System, Brake Assist, Electronic Brake-force Distribution, Vehicle Stability Control, Active Traction Control and Smart Stop Technology work together to help drivers avoid potential accident situations.

All 2015 RAV4 models come with comfort, convenience and style features, including: Audio systems equipped with USB inputs and Bluetooth connectivity for portable devices, plus steering wheel-mounted audio and Bluetooth controls; air conditioning; power door locks with keyless entry; a full range of instrumentation including a fuel economy meter, eco drive indicator, outside temperature gauge and more; power windows with driver’s side auto down; a tilting/telescoping column; cargo and map lamps; plenty of thoughtful in-cabin storage; cruise control; 12-volt accessory power outlet and retained accessory power; reclining rear seats with a 60/40 split fold-down configuration, plus fold-down centre armrest; dual power adjustable and heated exterior mirrors with integrated signal lamps; a rear spoiler with integrated LED stop lamp; and more.

The 2015 RAV4 50^th Anniversary Special Edition is now on sale, at a starting MSRP of $32,760. Including this limited production model, the 2015 Toyota RAV4 is available in five models and 11 configurations – offering a choice of front-wheel-drive or all-wheel-drive, plus several trim levels with enhanced features and systems. For full details on all 2015 Toyota RAV4 models, visit www.toyota.ca/rav4.

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion vehicles.  Celebrating its 50^th anniversary in Canada, Toyota has sold over 4.6 million vehicles in Canada through a national network of 285 Toyota, Lexus and Scion dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive.  TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.  Toyota operates two manufacturing facilities in Canada which build popular Canadian vehicles: Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid and just celebrated production of its 6 millionth vehicle.

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