The Bold Sedan That Delivers Big Value: The 2016 Toyota Camry

(TORONTO, ON – August 25, 2015) The Toyota Camry is the number one selling intermediate car in North America for a good reason: In fact, for many of them. The Toyota Camry and Camry Hybrid set the standard in the mid-size sedan segment with a bold exterior, premium interior, dynamic handling, and a broad selection of grades – plus the option of V6 or hybrid power trains.

“By any measure, the Toyota Camry stands out from the crowd in the mid-size sedan market,” said Larry Hutchison, Vice President at Toyota Canada Inc. “For 2016, we’re pleased to offer Canadian drivers another reason to love Camry, with the SE Special Edition – available in limited quantities – as well as enhancements to the standard equipment on several models to deliver even more value.”

Every 2016 Toyota Camry and Camry Hybrid features bold exterior styling, an upscale interior with premium, soft touch materials throughout, and advanced instrumentation with intuitive controls. Underneath the striking new styling, the chassis and body structure are designed to deliver a superior, comfortable ride, while suspension and steering systems take the Camry’s handling to a new level of responsiveness. Special attention to reducing unwanted wind and road noise has resulted in the quietest-ever Camry cabin.

All models are engineered for engaging performance and impressive efficiency. The Camry is available with either a 2.5-liter four-cylinder or 3.5-liter V6 engine, paired with a 6-speed automatic transmission. The Camry Hybrid is built around a 2.5-liter four-cylinder Atkinson Cycle engine with Hybrid Synergy drive matched to an efficient CVT.

Safety is always standard, so every 2016 Toyota Camry and Camry Hybrid is equipped with active and passive safety features – including 10 airbags, a back-up camera, front seatbelt pre-tensioners and force limiters, anchor points for child seats, and child protector rear door locks. As with every new Toyota since 2011, the Camry / Camry Hybrid lineup is also standard equipped with the six active safety technologies of the Star Safety System: Antilock Brake System, Brake Assist, Electronic Brake Force Distribution, Vehicle Stability Control, Traction Control and Smart Stop Technology work together to help drivers avoid potential accident situations.

The 2016 Toyota Camry is offered in six models as follows:

2016 Camry LE (Starting MSRP: $24,505)

Toyota’s popular Camry LE is enhanced for 2016 with the addition of a 4.2” multi-information display. Notable standard features include a six-speaker 6.1” Display Audio system, Bluetooth capability, tile and telescopic steering wheel, steering wheel mounted audio controls, air conditioning, cruise control, power door locks with keyless entry/trunk release, power windows with automatic up/down function on driver and front passenger windows, backup camera, chrome inner door handles, 16” steel wheels, power adjustable and heated exterior mirrors, and automatic headlamps.

• The Camry LE may be further enhanced with the Upgrade Package that adds popular style, comfort and convenience features – including aluminum alloy wheels with locks, heated front seats, and an eight-way power-adjustable driver’s seat

2016 Camry SE (Starting MSRP: $25,550)

The Toyota Camry SE is distinguished by its unique mesh grille and more aggressive styling – plus unique 17” aluminum alloy wheels, paddle shifters and rear spoiler. Other standard features include front sport seats covered in special sport fabric, leather wrapped steering wheel and shift knob, and aluminum scuff plates.

• This model may be enhanced with an available Heated Seats Package, adding heated front seats

For 2016, the Camry SE is available as a limited production SE Special Edition model. This grade features unique 18” aluminum alloy wheels, a 7” Display Audio System with XM Satellite Radio, Smart Key System with Push Button Start, eight-way power adjustable driver’s seat, Blue interior accent stitching, wireless charging, a power moonroof, SE Special Edition floor mats, and SE Special Edition badging.

2016 Camry XLE (Starting MSRP: $31,340)

The Camry XLE features numerous comfort and convenience features, plus premium styling. In addition to the features found on the LE, the XLE adds a navigation system, a 7” AVN monitor, XM Satellite Radio, dual zone automatic climate control, leather seating, heated front seats, eight-way power adjustable driver’s seat, four-way power adjustable front passenger’s seat, leather wrapped steering wheel and shift knob, the Smart Key System with Push Button Start, LED daytime running lights, unique 17” aluminum alloy wheels, and anti-theft system.

2016 Camry XLE V6 (Starting MSRP: $35,920)

The Camry XLE is also offered in a V6 bringing the horsepower up to 268 and 248 lb-ft of torque for even more driving fun. New for 2016, this model is equipped with Toyota’s Pre-Collision System, Dynamic Radar Cruise Control, and Lane Departure Alert. Additional standard features include a 10-speaker JBL audio system, Premium Navigation, LED headlamps, Blind Spot Monitor with Rear Cross Traffic Alert System, power moonroof, auto-dimming rear view mirror, compass, and garage door opener.

2016 Camry XSE (Starting MSRP: $28,550)

The Toyota Camry XSE features the convenience and premium features of an XLE grade Camry with a unique, sporty focus. The Camry XSE has an edgier look, with model-specific 18” aluminum alloy wheels, leather seats, heated front sport seats trimmed in UltraSuede, and aggressive styling. Handling is more dynamic and fun, with unique shock absorbers, firmer bushings, higher-rate coil springs, specially-tuned steering and other enhancements to make it the sportiest Camry yet.

• The Camry XSE may be enhanced with the available Premium Package, which adds safety and convenience features – including a Blind Spot Monitor, garage door opener, power moonroof, and electro-chromatic rear view mirror with integrated digital compass

2016 Camry XSE V6 (Starting MSRP: $34,210)

This V6-powered XSE version of the Camry delivers the same great aggressive styling as the Camry XSE, plus up to 268 horsepower and 248 lb-ft of torque for even more dynamic drive. Other enhancements include a 10-speaker JBL audio system, garage door opener, power moonroof, LED headlamps, Blind Spot Monitor, Rear Cross Traffic Alert System, Anti-theft system, 18” aluminum alloy wheels, and more.

2016 Toyota Camry Hybrid is offered in three well equipped models:

2016 Camry Hybrid LE (Starting MSRP: $29,085)

The Toyota Camry Hybrid LE is boldly styled, impressively efficient, and generously equipped. Equipped with Toyota’s proven Hybrid Synergy Drive, the Camry Hybrid LE enjoys 200 net system horsepower and a remarkable fuel efficiency of just 5.7L/100km (city/highway combined), while a fuel economy meter and ECO indicator help drivers maximize mileage and minimize emissions. Noteworthy standard features include a 6.1” Display Audio System, Bluetooth capability, steering wheel mounted audio controls, high-visibility Optitron instrumentation, multi-information display, dual-zone automatic climate control, eight-way power adjustable driver seat, cruise control, power door locks with keyless, power windows with auto up/down function for driver and front passenger windows, the Smart Key System with Push Button Start, 16” steel wheels, power adjustable and heated exterior mirrors, projector style halogen headlamps.

2016 Camry Hybrid SE (Starting MSRP: $31,460)

First introduced in early 2014 as a special edition, the popularity of this sportier Camry Hybrid means it’s now part of the permanent line-up. This model features unique dynamic suspension tuning, for an eco-fun driving experience – while still maintaining an impressive fuel efficiency of 5.9L/100km (city/highway combined). Up front, the stabilizer bar, absorber valve structure, and control arm bushing components are enhanced to offer improved ride quality while sharpening steering feel. The Hybrid SE’s vehicle stability control system has been retuned for smoother intervention and a more natural driving feel. New for 2016, this model is now standard equipped with heated front seats, leather-trimmed UltraSuede seating, and a four-way power adjustable front passenger’s seat. Other standard features include front sport seats, leather wrapped steering wheel and shift knob, aluminum scuff plates, unique 17” aluminum alloy wheels, sport grille, and rear spoiler.

2016 Camry Hybrid XLE (Starting MSRP: $35,985)

The Toyota Camry Hybrid XLE combines style, luxury, advanced technology and efficiency. For 2016, this model is now standard equipped with the Pre-Collision System, Dynamic Radar Cruise Control, and Lane Departure Alert systems. The Camry Hybrid XLE includes all features found in the LE trim level, plus a 10-speaker, JBL audio system with 7” display and Premium Navigation,  XM Satellite Radio, eight-way power adjustable driver’s seat, four-way power adjustable front passenger’s seat, leather seating, heated front seats, an electrochromic rear view mirror with digital compass, leather wrapped steering wheel and shift knob, the wireless charging, integrated garage door opener, Blind Spot Monitor and Rear Cross Traffic Alert systems, 17” aluminum alloy wheels, a power moonroof, and LED day time running lights.

The 2016 Toyota Camry and Toyota Camry Hybrid are now on sale at Toyota Dealers across Canada. For more information on features and specifications, visit www.toyota.ca/camry.

*Based on IHS Automotive: Polk Canadian and US Total New Vehicle Registrations and IHS Mexican sales data based on the Canadian Intermediate Car segment for YE 2014.

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion vehicles.  Toyota has sold over 4.6 million vehicles in Canada through a national network of 285 Toyota, Lexus and Scion dealerships.  Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive.  TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.  Toyota operates two manufacturing facilities in Canada. Having produced more than six million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid.

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