Toyota Booth Features New Look, New Vehicles, And New Excitement At Montreal International Auto Show

  • Scion booth “powering passion” with pop-up barber shop, great music, and new race car


MONTREAL, QC., (January 14, 2015) – Visitors to the Toyota and Scion booths at the 2015 Montreal International Auto Show can expect plenty of adrenaline-rushing excitement – from eye-popping concept vehicles to a pop-up barber shop offering stylish free haircuts.


Some of the vehicles at the Toyota booth Montreal drivers will want to spend time taking a close look at include:


  • Toyota FT-1 – This will be the Canadian debut of this aggressive, track-focused concept car representing the sports coupe of the future (FT stands for “Future Toyota”). Uniquely fusing heart-pounding emotional excitement with Toyota’s traditional “rational” strengths, this striking vehicle looks as though it has been shaped by the wind, while offering an intimate cockpit.


  • Toyota TS030 – This hybrid race car – with technology integrated into Toyota’s consumer hybrids – features a powertrain of the TS040 predecessor that enabled Toyota to become the first Japanese manufacturer to win the FIA World Endurance Championship. The car captures and re-distributes energy from braking, delivering a 300-horsepower hybrid boost.


  • 2015 Toyota Prius c and Prius v – Imagined for the streets of a city like Montreal, the “c” – which stands for city – has been given a sportier new look for 2015.  Meanwhile, the “v” – which stands for versatile and is the largest Prius in the family – also has a great new look for 2015, with revised front and rear styling and new colours.


“As the number-one selling nameplate in Quebec, we’re excited that visitors will experience Toyota’s new innovating vehicles and have some fun,” said Seiji Ichii, President and CEO, Toyota Canada Inc.


The Montreal show will also mark the Canadian debut of Toyota and Scion’s new auto show booths. It has been made fresher, brighter and clearer in focus. It reinforces how Toyota is committed to ensuring it builds a strong, emotional link to its customers.


Scion will also be offering plenty of fun for anyone visiting including: a pop-up barber shop where visitors can get a hair make-over, and special DJ features from the upcoming Villa Paradizo festival series, sponsored by Scion is sponsoring in 2015. In addition, Scion racer Pat Cyr will be at the show with the new car he will be racing in 2015, which features a 2JZ-GTE engine that can generate up to 1,000 horsepower. 


The Toyota and Scion booths are located on Level 2 at the Palais des congrès. The show runs January 16-25.



About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion vehicles.  Celebrating its 50th anniversary in Canada, Toyota has sold over 4.6 million vehicles in Canada through a national network of 285 Toyota, Lexus and Scion dealerships.  Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive.  TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.  Toyota operates two manufacturing facilities in Canada which build popular Canadian vehicles: Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid and just celebrated production of its 6 millionth vehicle.



About Scion Canada


Scion is the exclusive Canadian distributor of Scion tC, xB, xD, iQ and FR-S vehicles through a sales and service network of 91 dealerships across Canada. All Scions come fully loaded with many standard features including Scion’s Star Safety System. Backed by Toyota, Scion is built by passion and dedicated to quality, style and performance. Find out what moves you at or



Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.