Beyond Possible: The Sky’s The Limit For The All-New 2016 Toyota Prius – Making Its Canadian Debut In Montreal

(MONTREAL, QC – JANUARY 14th, 2016) Usher in a bold new era of advanced motoring with the all-new, 2016 Toyota Prius – the fourth-generation of the world’s most popular and proven hybrid automobile. Drivers will get their first look at the new face of advanced motoring at the Montreal International Auto Show as the 2016 Prius makes its Canadian debut – January 15-24 in the Toyota booth at the Palais des Congrès.


“The 2016 Toyota Prius is ready to win over new fans with ground-breaking environmental performance, bold new styling, and a fun-to-drive spirit,” said Cyril Dimitris, Vice President of Toyota Canada Inc. “Rebuilt from the road up, this new Prius has everything it needs to remain a segment leader and a pioneer.”


Prius built its global reputation on remarkable fuel efficiency, with each generation out-performing the last. For 2016, improvements to the Toyota Hybrid Synergy Drive – including a new gasoline engine with ground-breaking thermal efficiency of more than 40 percent – help the new Prius go farther and do more on even less fuel.


The new Prius is the first global vehicle to implement Toyota’s New Global Architecture. This integrated development program for powertrain components and vehicle platforms helps boost performance and enhance a vehicle’s appeal with drivers.

Curbside, the Prius has been completely reimagined for 2016, with a longer, sleeker, lower outline that conveys a more athletic, sporty design – enhanced with bold character lines and striking details.


Inside, the Prius receives a new, premium interior for 2016, combining advanced technology with features that are function and fun. Comfort and spaciousness are emphasized through a beautiful design.


What the design promises, the engineering delivers: The new Prius is even more fun to drive thanks to a lower centre of gravity that imparts a “planted on the road” presence and new suspension systems that dial up driving excitement.


Safety is also better than ever, as the Prius becomes one of the first vehicles in Canada to be offered with Toyota Safety Sense – a new multi-feature advanced safety package.

The all-new 2016 Toyota Prius goes on sale this spring at Toyota Dealers across Canada. For complete and up-to-date details and specifications, visit


About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion vehicles.  Toyota has sold over 4.9 million vehicles in Canada through a national network of 285 Toyota, Lexus and Scion dealerships.  Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive.  TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.  Toyota operates two manufacturing facilities in Canada. Having produced more than six million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid.





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