Discover what’s possible in a hybrid: The 2017 Toyota Prius

The flagship hybrid is sleek, sporty, and fun, with incredible efficiency and the added bonus of standard Toyota Safety Sense!


(TORONTO, ON – SEPTEMBER 19, 2016) The 2017 Toyota Prius redefines the concept of “hybrid”. Bold and sporty outside, advanced yet welcoming inside, and lively and fun on the road, the Prius shatters perceptions.

“The Toyota Prius has never had such a powerful presence – and its features and performance follow through on its strong first impressions,” said Cyril Dimitris, Vice-President, Toyota Canada Inc. “The 2017 Prius – the fourth generation of the most popular and proven hybrid vehicle on the planet – is more compelling, more comfortable, and more responsive than ever.”

For 2017, the Prius is offered in a single model with four trim levels, as follows:

  • 2017 Toyota Prius (with Upgrade Package) (starting MSRP: $27,055)
  • 2017 Toyota Prius Touring (starting MSRP: $30,290)
  • 2017 Toyota Prius Technology (starting MSRP: $29,690)
  • 2017 Toyota Prius Technology with Advanced Package (starting MSRP: $32,365)

New for 2017, every Prius now includes Toyota Safety Sense P as standard, featuring the Pre-Collision System, Lane Departure Alert, Automatic High Beam and Dynamic Radar Cruise Control. All 2017 models are also now equipped with heated front seats as standard.

The fourth generation Prius is one of the first models to be built using the Toyota New Global Architecture (TNGA). This integrated approach to vehicle development enhances dynamic driving performance and safety and influences every aspect of the Prius design.

The 2017 Prius has a sleek exterior that emphasizes its aerodynamic styling and low-slung silhouette. Bold character lines, a lowered hood and a rear spoiler give it a sports car profile, inspired by a runner in the starting blocks. Inside, the cabin features a wrap-around dash design and soft-touch surfaces, plus intuitive technologies and exceptional comfort.

Prius drivers enjoy advanced acceleration, braking and ride comfort – plus impressive torque and power – from a Toyota Hybrid Synergy Drive built around a 1.8L four-cylinder Atkinson Cycle engine. This hybrid power train delivers 121 net system horsepower plus an impressive fuel efficiency of just 4.5L/100km city/highway combined – the most efficient Prius ever.

Every 2017 Toyota Prius offers generous comfort, convenience, technology and safety features as standard. These include many features unique to hybrids – from the added power and efficiency of regenerative braking to four driver-selectable powertrain options (Normal, Power and ECO – plus Electric Vehicle mode for short distances) to suit any driving style and road/weather condition. Additional features include an ECO drive monitor, six-speaker Display Audio system with Bluetooth compatibility, the Smart Key System with Push Button Start, an advanced full-colour TFT gauge cluster, and more.

Safety is always standard on a Toyota, so every 2017 Prius is equipped with active and passive safety features, including eight airbags, LED headlamps and daytime running lights, a back-up camera, the Toyota Star Safety System, Vehicle Proximity Notification System and more. Available safety enhancements include the Blind Spot Monitoring System with Rear Cross Traffic Alert.

For complete and up-to-date details and specifications on the 2017 Toyota Prius, visit 

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion vehicles.  Toyota has sold over 5 million vehicles in Canada through a national network of 286 Toyota, Lexus and Scion dealerships.  Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive.  TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.  Toyota operates two manufacturing facilities in Canada. Having produced more than seven million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid.

Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.