Discover why “Polarizing” is okay – but “Boring” is not

Great design meets great functionality as the Toyota C-HR Concept makes its Canadian debut – March 1-6 at the Salon international de l’auto de Québec


(TORONTO, ON – FEBRUARY 23, 2016) Young, urban, creative customers told Toyota, “Polarizing is okay – Boring is not.” Our designers took that to heart in a big way when creating the Toyota C-HR Concept – and now, Canadian drivers will get their first look at the C-HR, as Toyota brings it to Québec City in March.

“Originally introduced as a Scion concept vehicle, we have already announced that a production model of the C-HR is making its debut this year – and since we know it will have widespread appeal, we will brand it as a Toyota. We’re delighted to give Canadian drivers their first look at the Toyota C-HR concept at the Salon international de l’auto de Québec,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “With a compelling combination of driving dynamics and functionality, we’re confident that the C-HR will become an iconic vehicle in the Toyota line-up.”


Media Advisory

Accredited members of the media are invited to preview the Toyota C-HR concept vehicle at the auto show’s Media Day:

  • WHAT: Toyota C-HR Concept – Canadian auto show debut – plus the full lineup of Toyota vehicles.
  • WHERE: Salon international de l’auto de Québec, ExpoCité, Québec City – Toyota display
  • WHEN: February 29, 2016 – 2:15 pm
  • WHO: Jocelyn Daneau, Directeur Régional du Québec, Toyota Canada Inc.


For further information or to set up interviews:

On site in Québec City (Feb 29th):

     Melanie Testani
     Public Relations Manager
     Toyota Canada Inc.
     +1 416 571-5894


     Romaric Lartilleux
     Public Relations Consultant
     Toyota Canada Inc.
     +1 416 986-3469


About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion vehicles.  Toyota has sold over 4.9 million vehicles in Canada through a national network of 285 Toyota, Lexus and Scion dealerships.  Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive.  TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.  Toyota operates two manufacturing facilities in Canada. Having produced more than six million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid.



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