Technological wonder with electrifying design: Meet the 2017 Toyota Prius Prime

Ultra-efficient plug-in hybrid aptly demonstrates why “Prime” means “best”

(TORONTO, ON – October 4, 2016) The 2017 Toyota Prius Prime – it’s more than a name change. Find out why as Toyota Canada brings this all-new plug-in hybrid Prius to market this year. The Prius Prime goes the distance – more than 1035 km on a single tank of gas and a full battery charge. And it does so with no sacrifices to style, comfort or amenities.

“At Toyota, we are reimagining and reengineering the automobile industry for the future of transportation – and when it arrives at our Toyota Dealers, the Prius Prime will be the most technologically advanced, most fuel efficient vehicle we have ever offered Canadians,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “The Prius Prime ups the ante on everything; power train performance, handling, style, safety and more.”


The 2017 Prius Prime is the evolution of the Prius Plug-In Hybrid – and it’s more of a revolution, with an all-new aerodynamic exterior, an all-new, premium interior, an impressive long list of equipment and advanced technologies included as standard and more.


The improvements start at the core of the Prius Prime, which is built using the Toyota New Global Architecture (TNGA) platform. Introduced on the fourth-generation Prius in 2016, it results in a stiffer chassis and lower centre of gravity which contributes to better handling and allows Toyota designers to create vehicles with lower cowls for better outward vision and more sporty design.


A new Toyota Hybrid Synergy Drive – developed for Prius Prime – employs Toyota’s first use of a dual motor-generator drive system to boost acceleration, plus a new Atkinson cycle four-cylinder engine that achieves ground-breaking thermal efficiency of more than 40 per cent. This new hybrid drive joins aerodynamic enhancements and weight reductions to significantly boost Prius Prime’s fuel efficiency. Prius Prime is 22 more efficient than the Prius Plug-In, with an estimated efficiency equivalent to just 1.8 Le/100 km with a full battery charge. The hybrid system’s new, more powerful 8.8kWh lithium-ion storage battery also enables Prius Prime to operate in electric vehicle mode for more than twice the range of the Prius Plug-In, at more than 40 kilometers – making it possible for Canadians to do most of their daily in-town driving without using a drop of gas.  And, if they do run out of electric charge for any reason, they can drive confidently knowing the efficient gasoline-electric hybrid system will get them to their destination, every time.


This electrifying performance is matched by an equally electrifying design. Prius Prime is longer, lower and wider than its predecessor, for a road-hugging stance. The body is chiseled and features edgy character lines. And as a technology showcase, Prius Prime makes an immediate statement curbside, with quad LED headlamps and LED rear combination lamps.


The technology experience continues when the driver uses the touch-sensor lock to open the door. Inside, Prius Prime’s four-seat cabin is comfortable and versatile, with heated front seats, a 60/40 split folding rear seat, sound-insulating windshield and front door glass, centrally-mounted gauge panel and premium interior finishes.


Prius Prime is also standard equipped with an extensive list of class-leading safety technologies – including Toyota Safety Sense P (Pre-Collision System, Lane Departure Alert, Automatic High Beam, Dynamic Radar Cruise Control) and the Toyota Star Safety System (Antilock Brake System, Brake Assist, Electronic Brake Force Distribution, Vehicle Stability Control, Traction Control, Smart Stop Technology), plus eight air bags, whiplash-injury-lessening front headrests, a backup camera and more.


The Prius Prime is available in two configurations:


The 2017 Toyota Prius Prime (starting MSRP: to be announced later) is very well equipped. Technology highlights include a 7” Display Audio System with SIRI Eyes Free, navigation, climate control with automatic temperature control, heated steering wheel with Softex cladding, dual 4.2” multi-information displays, an eco-drive monitor, the Toyota Smart Key System with Push Button Start, and more.


The 2017 Toyota Prius Prime Technology (starting MSRP: to be announced later) adds an incredible set of advanced features. These include a premium audio system with a larger, higher definition multimedia screen, the Qi wireless charging system for compatible personal electronics, a full-colour Head-Up Display, Intelligent Parking Assist, rain-sensing wipers, the Blind Spot Monitor with Rear Cross Traffic Alert safety systems, LED fog lamps, and more. It also adds premium features such as Softex leather seating, step lamps, touch sensor locks on the front passenger door and rear hatch, and more.


The 2017 Toyota Prius Prime will go on sale next spring at Toyota Dealers across Canada. For complete and up-to-date details and specifications on the 2017 Toyota Prius Prime, visit


About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles.  Toyota has sold over 5 million vehicles in Canada through a national network of 286 Toyota and Lexus dealerships.  Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive.  TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.  Toyota operates two manufacturing facilities in Canada. Having produced more than seven million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid.







Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.