The Toyota C-HR Concept: Because “polarizing” is okay – but “boring” is not

Great design meets great functionality as the Toyota C-HR Concept makes its Canadian debut – March 1-6 at the Salon international de l’auto de Québec


(TORONTO, ON – FEBRUARY 29, 2016) Young, urban, creative customers told Toyota, “Polarizing is okay – Boring is not.” And our designers took that to heart in a big way when creating the Toyota C-HR Concept – a high-style vehicle that combines a compact size with a high ride height. And now, Canadian drivers will get their first look at the C-HR, as Toyota brings it to Québec City in March.

“Originally introduced as a Scion concept vehicle, we have already announced that a production model of the C-HR is coming this year – and since we know it will have widespread appeal, we will brand it as a Toyota. We’re delighted to give Canadian drivers their first look at the Toyota C-HR concept at the Salon international de l’auto de Québec,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “With a compelling combination of driving dynamics and functionality, we’re confident that the C-HR will become an iconic vehicle in the Toyota line-up.”

The Toyota C-HR concept embraces the idea that young, creative types and trendsetters like to do things differently. This makes it the perfect vehicle for the young, urban, creative people who inspired the design. The Toyota C-HR emphasizes great design in a distinctive form – breaking away from the conventional language of compact SUV design.

With full creative license, Toyota’s international design team crafted a vehicle that reinforces the C-HR’s purpose as an urban lifestyle vehicle.

Taking inspiration from a diamond with sheered sides, the C-HR cabin is like a precision-cut gemstone. Graphite black accents on the grille, rear bumper, fender flares, and lower side panels reflect the strength and stance of the vehicle. Meanwhile, the all piano-black roof enhances the C-HR’s sleek and stylish profile.

The 21-inch wheels continue the cut gem theme and feature spokes with chiseled cut-outs shaped with the car’s profile in mind.

Underneath the captivating design of the C-HR is a platform featuring Toyota’s New Global Architecture (TNGA). TNGA is an innovative and integrated approach to developing new platforms and powertrains for Toyota – resulting in a lower centre of gravity, increased body rigidity, more responsive handling, and improved ride comfort.

The C-HR has a high ride height, yet is also a fantastic urban driving car – with refined driving comfort and steering that is responsive and precise.

The Toyota C-HR Concept joins the entire Toyota line-up of stylish, well-equipped and reliable vehicles at the Salon international de l’auto de Québec, March 1-6, 2016 at ExpoCité in Québec City.


About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion vehicles.  Toyota has sold over 4.9 million vehicles in Canada through a national network of 285 Toyota, Lexus and Scion dealerships.  Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive.  TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.  Toyota operates two manufacturing facilities in Canada. Having produced more than six million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid.



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