Vote “v” for versatility!

The 2017 Toyota Prius v combines exceptional efficiency, signature Prius styling and advanced features with impressive interior space

(TORONTO, ON –July 26, 2016) The votes are in – you get more Prius with the 2017 Toyota Prius v! Combining the efficiency and advanced technology of Toyota’s proven Hybrid Synergy Drive with tremendous versatility, the Prius v is the perfect hybrid crossover for Canadian families.


“Like every model in the Prius family, the Prius v is built around the world’s most popular and proven hybrid powertrain – delivering a winning combination of remarkable efficiency and emissions performance, plus driving fun, comfort, reliability and safety,” said Cyril Dimitris, Vice-President, Toyota Canada Inc. “Find out what thousands of Canadian drivers already know: the Toyota Prius v delivers all the benefits of a crossover and more.”


Every 2017 Toyota Prius v offers generous comfort, convenience, technology and standard safety features. These include many features unique to hybrids – from the added power and efficiency of regenerative braking to four driver-selectable powertrain options (Normal, Power and ECO – plus Electric Vehicle operation for short distances) to suit any driving style and road/weather condition.


The Prius v’s striking body style is sleek, yet the interior offers surprising spaciousness – giving Canadians 40 percent more cargo space than the Prius liftback. Prius v drivers enjoy advanced acceleration, braking and ride comfort – plus impressive torque and power from its Toyota Hybrid Synergy Drive built around a 1.8L four-cylinder Atkinson Cycle engine. This hybrid power train delivers 136 net system horsepower plus class-leading fuel efficiency of just 5.6L/100km city/highway combined.


The Prius v is offered in three model grades:

  • 2017 Prius v (Starting MSRP: $28,875)
  • 2017 Prius v with Luxury Package (Starting MSRP: $30,880)
  • 2017 Prius v with Technology Package (Starting MSRP: $34,860)


All models are extensively equipped, with standard features including automatic climate control, Display Audio with Bluetooth capability, Smart Key System with Push Button Start and driver door handle with touch-sensor lock/unlock feature, LED front accessory lamps and rear tail lamps, and more.

Safety is always standard on a Toyota, so every 2017 Prius v is equipped with active and passive safety features, including seven airbags, a back-up camera, the Toyota Star Safety System, Vehicle Proximity Notification System, and more.


For complete and up-to-date details and specifications on the 2017 Toyota Prius v, visit


About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion vehicles.  Toyota has sold over 5 million vehicles in Canada through a national network of 286 Toyota, Lexus and Scion dealerships.  Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive.  TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.  Toyota operates two manufacturing facilities in Canada. Having produced more than seven million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid.



Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.