Bold, Beautiful And Remarkable: The 2018 Toyota Prius

The advanced and efficient hybrid ambassador delivers ground-breaking environmental performance and big driving fun


TORONTO, ONTARIO, November 27, 2017 – It’s time. The 2018 Toyota Prius is sporty, refined and fitted with a long list of advanced technologies that enhance its status as the world’s best-selling hybrid vehicle. So what are you waiting for?

“The current Toyota Prius captured the 2017 Green Car of the Year Award, as voted by members of the Automobile Journalists Association of Canada – and one drive demonstrates why,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “The fourth-generation Prius was rebuilt from the road up to maintain its position as an automotive pioneer.”

The Toyota Prius has built a global reputation for remarkable fuel efficiency, with each generation out-performing the last. The current generation model – introduced in 2016 – embodies several improvements to the powerful and proven Toyota Hybrid Synergy Drive, including a new 1.8L 4-cylinder gasoline engine with ground-breaking thermal efficiency of more than 40 percent.

The current generation Prius is also the first global vehicle to be built around the Toyota New Global Architecture (TNGA). This integrated development program for powertrain components and vehicle platforms helps boost performance and enhances a vehicle’s appeal with drivers.

Advances to the Hybrid Synergy Drive, TNGA, and other improvements combine to help the 2018 Toyota Prius go farther and do more on even less fuel. The 2018 Prius boasts a remarkable fuel efficiency of just 4.5L/100KM (city/highway combined), making it one of the most fuel-efficient vehicles on Canadian roads.

Curbside, the 2018 Toyota Prius puts its advanced motoring philosophy on prominent display. The Prius is boldly styled – featuring a longer, sleeker, lower outline that conveys a more athletic, sporty design, enhanced with strong character lines and striking details. This five-door liftback features power adjustable and heated exterior mirrors, alloy wheels, LED lighting (including headlamps, tail lamps, high mount stoplight and daytime running lights), a rear spoiler, and more.

Inside, the 2018 Prius welcomes up to five adults to a beautiful, premium interior that combines advanced technology with features that are functional and fun. It’s very comfortable, surprisingly spacious, and loaded with comfort and convenience features – including a Display Audio system, voice recognition, Bluetooth connectivity for personal electronics, air conditioning with automatic temperature control, heated front seats, power door locks with key lockout protection, a 60/40 split fold-down rear seat to maximize cargo-hauling versatility, a multi-information display and ECO drive monitor, power windows with auto up/down function, chrome inner door handles, tilting/telescoping steering column, map lamps and a cargo area lamp, cruise control, the Smart Key System with Push Button Start, 12v power outlets for personal electronics and retained accessory power, and more.

What the design promises, the engineering delivers: The new Prius is even more fun to drive thanks to a lower centre of gravity that makes the vehicle feel more firmly planted than ever before. At the same time, a new suspension system – one of the benefits of TNGA – dials up driving pleasure. The Hybrid Synergy Drive is built around a 1.8L four-cylinder Atkinson cycle engine and continuously variable transmission. It offers driver’s four selectable drive modes: Normal, ECO and Power plus the option to operate for short distances on electric power only. The front wheel drive Prius is enhanced with highly responsive and efficient electric power steering plus integrated regenerative braking, which uses deceleration to recharge the hybrid system’s batteries.

The 2018 Prius also provides driver and passengers with the benefits of state of the art safety technologies, headlined by Toyota Safety Sense P. This bundle of active safety technologies – including the Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Automatic High Beams, and Dynamic Radar Cruise Control – enhances driver capabilities to mitigate collisions, stay in lane, and see at night. Other safety technologies standard on all 2018 Prius models include the Toyota Star Safety System, eight air bags, a back-up camera, front seats with whiplash injury-lessening headrests, and more.

The 2018 Toyota Prius is offered in a selection of models and trim levels, as follows:

The 2018 Toyota Prius (Starting MSRP: $27,480) features a 6.1” Display Audio system, 15” alloy wheels, fabric seating, illuminated entry, driver door handle touch sensor lock/unlock, and more.

The 2018 Toyota Prius Touring (Starting MSRP: $30,720) enhances the Prius with features designed to make even the longest drives an enjoyable experience. These include Softex-clad seating, a 7” Display Audio system with integrated XM Satellite Radio and navigation, synthetic leather-wrapped steering wheel, illuminated entry with step lamp, wireless charging for compatible personal electronics, 17” alloy wheels, touch sensor lock/unlock function all both front door and the rear hatch, fog lamps, and more.

The 2018 Toyota Prius Technology (Starting MSRP: $30,120) is loaded with advanced yet intuitive technologies and features, including a 7” Display Audio system with integrated XM Satellite Radio and navigation, wireless charging for compatible personal electronics, touch sensor lock/unlock function all both front door and the rear hatch, and more. Other features on this model include a power tilt/slide moon roof, 15” alloy wheels, fabric seats, synthetic leather-wrapped steering wheel, illuminated entry with step lamp, and more.

  • This model may be enhanced with the available Advanced Package (Starting MSRP: $32,795), which adds the Blind Spot Monitor and Rear Cross Traffic Alert safety systems, the Intelligent Clearance Sonar with Intelligent Parking Assist system, a Head-Up Display, rain-sensing wipers, integrated garage door opener, auto-dimming rear view mirror, eight-way power adjustable driver’s seat, Softex-clad seating, a tire repair kit, and more.


The 2018 Toyota Prius is now on sale at Toyota Dealers across Canada. For complete and up to date details and specifications, visit


About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 5 million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. Toyota operates two manufacturing facilities in Canada. Having produced more than seven million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid. For more information on Toyota and Toyota products, please visit:


Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.