In A Class Of Its Own, Where Versatility and Efficiency Meet: The 2018 Toyota Prius v

Popular Canadian hybrid gets standard Toyota Safety Sense, a new 4.2” multi-information display and more upgrades on all models for 2018


TORONTO, ONTARIO, December 6th, 2017 – Meet the advanced crossover – the unique Toyota Prius v, which combines impressive space and versatility with equally impressive technology and fuel efficiency. New for 2018, all Prius v models are standard equipped with Toyota Safety Sense P, plus a new 4.2” multi-information display.

“Prius is the world’s most recognized name for advanced and efficient motoring, and the Prius v builds on that reputation – making it a very popular vehicle with Canadian drivers looking for the space of a small SUV with the efficiency of a hybrid,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “We’re pleased to introduce the 2018 Toyota Prius v, enhanced with additional advanced Toyota safety technologies, to give Canadians even more reasons to welcome this stylish, versatile and forward-thinking hybrid into their lives.”

Show off your advanced lifestyle, while bringing your lifestyle with you. The Toyota Prius v has a modern, sleek profile with a coefficient of drag of just 0.29 – meaning it slices through the wind for maximum efficiency and smoother, quieter driving. Notable exterior features include power adjustable and heated mirrors, a roof mounted spoiler, and more.

The Toyota Smart Key system means the driver door automatically unlocks when touched. Inside, there’s plenty of space for up to five adults, or lots of cargo: with 1.906 cubic meters (67.3 cubic feet) available behind the front seats, Prius v holds more than twice as much as the current Prius liftback. The modern cabin is generously appointed with advanced comfort and convenience features. New for 2018, the driver-focussed instrumentation now includes a 4.2” multi-information display – joining the Push Button Start, ECO Drive monitor, dual trip odometer, outside temperature gauge and other modern appointments. The rear seats recline for additional comfort, and split 60/40 to fold flat so the Prius v easily handles larger items.

Under the hood, the Prius v’s Hybrid Synergy Drive is built around a 1.8L Atkinson cycle four-cylinder engine with Variable Valve Timing with intelligence and other advanced systems to maximize both power and efficiency. The hybrid system generates 136 net horsepower plus impressive fuel efficiency of just 5.8L / 100km city/highway combined, while the continuously variable transmission gives Prius v quick and smooth acceleration. A four-mode Drive Mode Select system lets drivers choose between Normal, ECO, Power and EV mode, depending on their mood and road conditions.

The front-wheel-drive Prius v features responsive and efficient electric power steering, and rides on a suspension system featuring Macpherson gas struts and a stabilizer bar up front, and a stabilized torsion beam suspension at the rear.

Every Prius v also features a long list of active and passive safety systems as standard on all models, headlined by Toyota Safety Sense P. Standard on all Prius v models as of the 2018 model year, this bundle of advanced safety systems includes the Pre-Collision System… Dynamic Radar Cruise Control… Lane Departure Alert… and Automatic High Beams. Other features include the six active technologies of the Toyota Star Safety System, a vehicle proximity notification system, seven standard airbags, a tire pressure monitoring system, a backup camera, anchor points for child restrain seats and child protector rear door locks, and more.

The Prius v is offered in a single, well-equipped model, which may be enhanced with a choice of upgrade packages, as follows:

The 2018 Toyota Prius v (Starting MSRP: $29,675) features a 6.1” Display Audio System with USB audio input, Bluetooth connectivity, six speakers and steering wheel-mounted audio controls. Other standard features include front automatic climate control, power windows with up/down function for all windows, map lamps and door courtesy lamps, a luggage box and other thoughtful in-cabin storage spaces, a 12-volt accessory power outlet with retained accessory power, 16” alloy wheels, variable intermittent wipers, and more. The Prius v may be enhanced with a choice of two upgrade packages:

  • The 2018 Toyota Prius v with Luxury Package (Starting MSRP: $31,895) adds a synthetic leather-wrapped steering wheel, AVN Premium Display Audio with integrated XM Satellite Radio, AVN Premium Navigation, Softex leather seating surfaces, heated front seats, power adjustable driver’s seat, an integrated garage door opener, a Smart Key System touch-sensor handle on the passenger door and rear hatch handle, front seat foot well lamps, and an electrochromatic rear view mirror.
  • The 2018 Toyota Prius v with Technology Package (Starting MSRP: $35,500) builds on the Luxury Package, adding 17” alloy wheels, a resin panoramic sunroof, LED headlamps, and fog lamps.

The 2018 Toyota Prius v goes on sale in January 2018 at Toyota Dealers across Canada. For complete and up to date details and specifications, visit

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 5 million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. Toyota operates two manufacturing facilities in Canada. Having produced more than seven million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid.


Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.