Launching exclusively in Quebec in response to Quebecers’ leadership in the adoption of hybrid and electric cars, the 2017 Toyota Prius Prime goes on sale June 1 at a price that’s sure to please

• The 2017 World Green Car winner eliminates range concerns thanks to unrivalled performance and outstanding quality and value  
• Available in two superb models, and generously equipped with standard features like the Toyota Safety Sense P advanced safety suite
• 1.8Le / 100 km fuel efficiency including 40km EV range make Prius Prime the most fuel efficient plug-in hybrid vehicle on the road today
• Get from Quebec City to Gatineau and back on a single tank of gas!*

MONTREAL, QC – May 16, 2017 – Quebecers drive more than half of all plug-in vehicles in Canada and Toyota will offer them the country’s exclusive first opportunity to own the 2017 Toyota Prius Prime. The latest edition to the Toyota family – smartly priced starting at $32,990 National MSRP ($35,204 all-in Quebec price before the $4,000 Québec provincial rebate) - is coming to Quebec dealers as of June 1, 2017. Recently crowned the World Green Car at the 2017 New York International Auto Show, the Prius Prime is officially the most fuel efficient plug-in hybrid vehicle on the road and offers a total package of great value in its two well-equipped models.

“The Prius Prime is the all-new plug-in hybrid that goes the distance – offering futuristic style, advanced technology, and an ultra-efficient power train that lets drivers travel more than 1,000 kilometres on a single tank of gas with a full battery charge.” said Cyril Dimitris, Vice President, Toyota Canada Inc. “The Prius Prime does all this, and more, with absolutely no sacrifices to style, comfort or amenities – as drivers will soon discover.”

“Plug-in electric vehicle sales were up 60% in Quebec in 2016, more than anywhere else in Canada,” noted Jocelyn Daneau, zone manager for Québec. “Quebecers were the first to embrace these types of cars and demand just keeps growing. So, it was only natural for Toyota to launch the 2017 Prius Prime - our most fuel-efficient hybrid to date -exclusively in Quebec.”

Built around the Toyota New Global Architecture (TNGA) platform and an all-new Hybrid Synergy Drive, the 2017 Toyota Prius Prime boasts Toyota’s first use of a dual motor-generator drive system to boost acceleration, plus a new Atkinson cycle four-cylinder engine that achieves ground-breaking thermal efficiency of more than 40 percent. This new hybrid drive joins aerodynamic enhancements and weight reductions to significantly boost Prius Prime’s fuel efficiency to just 1.8 Liters (equivalent) / 100 km with a full battery charge.

According to Natural Resources Canada, this makes the 2017 Toyota Prius Prime, with a 1.8Le/100 km Combined City/Hwy EV Mode Fuel Efficiency, the most fuel-efficient plug-in hybrid vehicle in the country. Having trouble imagining it? The Prius Prime can take you from Quebec City, to Gatineau and back, on a single tank!*

The Prius Prime has a combined range of more than 1,035 kilometres, and can also travel more than 40 kilometres in pure electric mode, making it possible for drivers to do most of their daily in-town driving without using a drop of gas.  And they can relax knowing that even if they run out of electric charge, Prius Prime’s ultra-efficient gasoline-electric hybrid system will get them to their destination, every time.

The Prius Prime will be available in two models:

The 2017 Toyota Prius Prime carries a starting National MSRP of $32,990 ($35,204 all-in Quebec price before the $4,000 Québec provincial rebate). This model features a 7” Display Audio System with SIRI Eyes Free, navigation, climate control with automatic temperature control, heated steering wheel with Softex cladding, dual 4.2” multi-information displays, an eco-drive monitor, the Toyota Smart Key System with Push Button Start, and more.  With unbeatable fuel efficiency and driving range, plus a wealth of standard features, this value-driven vehicle still comes in at almost $3000 less than the previous generation Prius Plug-in! 

The 2017 Toyota Prius Prime Technology carries a starting National MSRP of $38,565 ($40,779 all-in Quebec price before the $4,000 Québec provincial rebate). This model adds an incredible set of advanced features – including a premium audio system with a larger, 11.6” HD multimedia display, the Qi wireless charging system for compatible personal electronics, a full-colour Head-Up Display, Intelligent Parking Assist, rain-sensing wipers, the Blind Spot Monitor with Rear Cross Traffic Alert safety systems, LED fog lamps, and more. It also adds premium features such as Softex leather seating, step lamps, touch sensor locks on the front passenger door and rear hatch, and more.

For complete and up-to-date details and specifications, visit www.toyota.ca/priusprime.

*Actual results will vary based on driving habits and other factors.

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 5 million vehicles in Canada through a national network of 286 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. Toyota operates two manufacturing facilities in Canada. Having produced more than seven million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid. For more information on Toyota and Toyota products, please visit: www.toyota.ca.