The 2018 Toyota Camry and Camry Hybrid make their Canadian debut at the Canadian International Auto Show – February 17-26, 2017

• Canadian debut of Toyota Entune connected technologies
• Explore Toyota Mirai Fuel Cell Electric Hybrid and FCV Plus Fuel Cell Concept 

(TORONTO, ON – FEBRUARY 16, 2017) Discover what drives you forward, in the Toyota exhibit at the Canadian International Auto Show – February 17-26, 2017 at the Metro Toronto Convention Centre.

“Toyota’s vision is shaped by a desire to constantly move towards a better future – to bring that future to our customers and the communities in which they live,” said Stephen Beatty, Vice President, Toyota Canada Inc. “Canadians attending the Toronto Auto Show will find many examples of that on display – from new models like the completely redesigned 2018 Camry and Camry Hybrid making their Canadian debuts to future-ready hydrogen fuel cell models and advanced safety systems that make driving safer for everyone. And the innovation doesn’t stop there - new in-vehicle connectivity services deliver peace of mind and convenience, to ensure Toyota owners have the best possible ownership experience no matter which of our stylish, fun-to-drive and value-packed cars, SUVs or pickups is in their driveway.”

A Best Seller Gets Even Better

First on Toyota’s list of not-to-be-missed attractions is the all-new, eighth generation 2018 Toyota Camry (and Camry Hybrid), the best-selling car in its segment in Canada for the past two years. Featuring everything you’d expect from its proven, safety-focused reputation, it now features a jaw-dropping new design backed by now-standard sophisticated safety features, impressive technology and stirring performance. 

The new Camry utilizes TNGA (Toyota New Global Architecture) which represents a completely new strategy to the way the company designs, engineers, and packages its vehicles to ensure they’re more dynamic, fun-to-drive and athletic than ever before.   

At a glance, it’s clear that the design goals for the all-new Camry of a distinctive, low centre of gravity resulting in a firm wide stance and sleeker profile, a practical-yet-emotionally styled cabin and a sporty yet upscale image both inside and out have been achieved and truly set a new standard in the midsize-sedan category.

Available in five grades (the L, LE, XLE, SE and XSE) and three new powertrains, there’s a Camry that’s right for anyone considering a mid-sized sedan. In addition, a next-generation hybrid system (THS II) has also been engineered for the 2018 Camry Hybrid to provide the ideal balance of energy efficiency with superior power output to maximize driving performance and enjoyment while also poised to achieve best-in-class fuel economy ratings.

Safety That Makes Sense

Of course, at the core of every Toyota vehicle is the commitment to safety, and the all-new 2018 Camry is no exception. Among the many safety features on the 2018 Camry is standard Toyota Safety Sense™ P (TSS-P). This multi-feature advanced active safety suite bundles cutting edge active safety technologies including Pre-Collision System with Pedestrian Detection (PCS w/PD), Full-Speed Range Dynamic Radar Cruise Control (DRCC), Lane Departure Alert with Steering Assist (LDA w/SA); and Automatic High Beams (AHB). Select models will also come with standard Blind Spot Monitor (BSM) with Rear Cross Traffic Alert (RCTA).

Other Highlights found at the Toyota exhibit include:

• The Canadian debut of Toyota Entune – a bundle of connected vehicle technologies designed to offer convenience and peace of mind for drivers, via simple and seamless synchronization. These technologies include App Suite, enabling access to popular apps, plus enhanced navigation and mapping and Destination Assist – a live agent service ready to assist drivers with the push of a button. And finally, Safety Connect, provides Automatic Collision Notification, Emergency Assistance, Enhanced Roadside Assistance and Stolen Vehicle Locator automatic notification of a collision to dispatch emergency support. Entune comes to Canada this year, starting with the new Toyota Camry.
• The Toyota FCV Plus Concept. This hydrogen fuel cell concept expresses Toyota’s vision to help decarbonize the auto industry. The Toyota FCV Plus Concept vehicle also functions as a portable generator – able to power a home, or join forces with other FCV Plus Concept vehicles to provide clean energy for an entire community.
• The Toyota Mirai. This hydrogen fuel cell sedan is a production model – already on sale in California, Japan and in parts of Europe. The Mirai delivers plenty of clean power, with water vapor as its only tailpipe emission.
• The Toyota Safety Sense (TSS) virtual reality simulator: This interactive display allows Canadians to explore TSS and learn how these advanced technologies extend their abilities behind the wheel, to make driving safer for everyone.

In addition, the Toyota exhibit will have a full range of vehicles on display – including the Toyota Prius Prime, the Toyota Corolla sedan and Toyota Corolla iM hatchback, the updated Toyota Highlander midsize crossover, the refreshed Toyota Sienna minivan, the Toyota 86 authentic sports coupe, the Toyota TRD Pro family of trucks factory-customized for extreme off-roading, and more.

To set up interviews onsite on press day at CIAS, please contact:

SHERI HELMAN
Toyota Canada Inc.
sheri_helman@toyota.ca
(647) 554-5626

MELANIE TESTANI
Toyota Canada Inc.
melanie_testani@toyota.ca
(416) 571-5894

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles.  Toyota has sold over 5 million vehicles in Canada through a national network of 286 Toyota and Lexus dealerships.  Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive.  TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.  Toyota operates two manufacturing facilities in Canada. Having produced more than seven million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid.