Toyota again wins more Canadian Black Book Retained Value Awards and ALG Residual Value Awards than any other auto manufacturer

  • Nine CBB Retained Value Awards – more than any other auto manufacturer for eighth straight year
  • Six ALG Residual Value Awards - more than any other auto manufacturer for third straight year

CBB awards presented to Cyril Dimitris, VP of Sales and Marketing, Toyota Canada Inc. by Brad Rome, CBB


TORONTO, ONTARIO, February 15, 2017 – Toyota Canada Inc. (TCI) has received 15 more residual / retained value awards from two prominent organizations.


For the eighth consecutive year, TCI has been recognized with more Canadian Black Book (CBB) Awards than any other auto manufacturer.


The 2017 total of nine awards includes the newly introduced award for Top Overall Brand in the truck & SUV category. Since 2010, Toyota has claimed 49 CBB awards, while the closest competitor has only won 12.   


In addition, ALG has announced that, for 2017, Toyota vehicles have won six Residual Value Awards, more than any other auto manufacturer for the third straight year. 


“At the heart of the great product we deliver to Canadians is our commitment to adding value to the overall ownership experience,” said Larry Hutchinson, President and CEO of TCI. “These awards are deeply meaningful because they speak to the long-term benefits our customers enjoy across our broad line-up of vehicles, including exceptional quality, great fuel economy and lower cost of ownership.”


The following Toyota vehicles – spanning a variety of vehicle sizes and styles – were CBB and ALG winners this year:

  • Toyota - Top Overall Brand, trucks and SUVs (CBB)


  • Toyota Tundra - full-size pick-up: CBB and ALG (eighth consecutive year for each award)
  • Toyota Tacoma - CBB small pick-up (eighth consecutive year) and ALG mid-size pick-up (seventh consecutive year)
  • Toyota Sequoia - full-size SUV: CBB (eighth consecutive year) and ALG (fifth consecutive year)
  • Toyota FJ Cruiser - mid-size SUV: CBB (seventh consecutive year)
  • Toyota 4Runner - off-road utility: ALG (third consecutive year)
  • Toyota Highlander - mid-size utility, third-row seating: ALG


  • Toyota Camry - mid-size car: CBB (second consecutive year)
  • Toyota Prius v - alternative fuel: ALG (second consecutive year)
  • Toyota Prius c - sub-compact car: CBB
  • Toyota Avalon - full-size car: CBB
  • Toyota Sienna - minivan: CBB (co-winner)



ALG awards presented to Cyril Dimitris, VP of Sales and Marketing, Toyota Canada Inc. by Jim Nguyen, ALG


For this year’s CBB awards, 2013 model year cars and trucks were analyzed to determine which vehicles retained the highest percentage of their original MSRP after four years.


For ALG’s residual value awards, recognition was given to vehicles from the 2017 model year that are forecast to retain the highest percentage of MSRP over the next three years.


About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota, Lexus and Scion vehicles.  Toyota has sold over 5 million vehicles in Canada through a national network of 287 Toyota, Lexus and Scion dealerships.  Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive.  TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver.  Toyota operates two manufacturing facilities in Canada. Having produced more than six million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid.






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