July 23, 2018 – TOKYO, Japan – With two years to go until the Olympic and Paralympic Games Tokyo 2020, Toyota today outlined the mobility concept that will become the basis for its Tokyo 2020 Games activities, organized around three main pillars : (1) Mobility for all; (2) Sustainability, centering on the realization of a hydrogen society, with the environment and safety as core principles; and (3) Transportation support of staff, media and athletes between Games venues using a Toyota Production System (TPS)-based system.
Toyota believes that giving unprecedented access to people including those with impairments brings the notion of mobility back to its most fundamental meaning: the freedom to move.
In collaboration with the International Olympic Committee (IOC), the International Paralympic Committee (IPC) and the Tokyo 2020 Organising Committee, the company would like to help make Tokyo, the first host city to welcome both the Olympic and the Paralympic Games for the second time, a global showcase for “Mobility for All,” contributing to making those Games the most innovative in history.
“The freedom of being mobile is at the heart of being able to participate in society,” said Toyota President Akio Toyoda. “If someone wants to take on a challenge and moving is what is preventing them from doing so, Toyota would like to help tackle that problem. We want mobility to be a possibility, not an obstacle. By being involved with the Olympics, the Paralympics and the Special Olympics Games, I hope that Toyota will come to respect everyone’s uniqueness and embrace diversity. Once that is realized, we will finally be able to take a step closer to our goal of “mobility for all” and ensure, like athletes show us every day, that being mobile equals having a chance to make one’s dreams come true.”
Toyota became the first worldwide mobility partner of the IOC and the IPC in 2015 with the aim to contribute to “creating a peaceful society without discrimination through sports” and “a commitment to creating a sustainable society through mobility”. Additionally, from last year, Toyota launched its first global corporate initiative, “Start Your Impossible,” to bring people together and contribute to a society where all people can challenge what is possible. The product categories covered by the Toyota sponsorship are: vehicles, mobility services and certain transportation and mobility support products (including robots). At Tokyo 2020, Toyota’s support will be deployed in three main areas:
1) “Mobility for All”
Taking on the challenge to provide the freedom to move to everyone including those with impairments through the Tokyo 2020 games, Toyota will:
2) Sustainability, with the environment and safety as core principles, centered on the realization of a hydrogen society
Toyota plans to contribute to sustainable Games by providing a fleet of over 3,000 passenger vehicles for official use and others, equipped with the latest environmental and safety technologies to minimize environmental burden and traffic accidents.
3) Games official transportation support using the Toyota Production System
It is estimated that 15 million visitors will join Tokyo’s 15 million citizens during the Games period. While the Tokyo Metropolitan Area will surely live up to its reputation as one of the most efficient cities for urban mobility, Toyota will support the Tokyo 2020 Organising Committee to help ensure a safe and effective transportation between venues for those using the official fleet. To do this, the company will provide the knowledge it has garnered over years of experience applying the Toyota Production System.
Cities around the world currently face challenges surrounding mobility, having to solve issues ranging from traffic congestion to air pollution, traffic accidents, and access for people with impairments. Starting from Tokyo 2020 and through Beijing 2022 and Paris 2024, Toyota is hoping to help tackle these challenges in collaboration with stakeholders around the world, and contribute to creating legacy to realize a sustainable mobility society.
Toyota will disclose more of its plans and contributions, including those related to new mobility products and solutions, moving forward between now and Tokyo 2020.
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About Toyota's Top Olympic Partnership and Worldwide Paralympic Partnership
Toyota became the official worldwide mobility partner of the Olympic and Paralympic Committees in 2015 for the 2017-2024 period, covering the Olympic and Paralympic Winter Games PyeongChang 2018 (Korea) and Beijing 2022 (China) and the Olympic Games of Tokyo 2020 (Japan) and Paris 2024 (France). As a partner, Toyota aims to encourage creating a peaceful society without discrimination through sports and a commitment to creating a sustainable society through mobility. In this spirit, Toyota also became the Global Partner of the Special Olympics International in 2017. Toyota's values of continuous improvement and respect for people are shared by The Olympic and Paralympic Games, which brings together the entire world in friendship and solidarity to celebrate the highest realization of human potential. Toyota believes that mobility goes beyond cars; it is about overcoming challenges and making dreams come true, which is encapsulated in the company’s “Start Your Impossible” corporate initiative and is the basis for its transformation from a car company to a mobility company. When you are free to move, anything is possible.
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