With Hybrid Sales Soaring, Toyota Canada Inc. Sees Best March on Record

  • Toyota Prius Prime – now available across Canada – helps boost overall Prius sales by 176.8%
  • Truck and SUV sales continue to grow, setting a new monthly record for Toyota Canada Inc.


Toronto, Ontario, April 3, 2018 – Climbing hybrid sales helped lead TCI to its best March ever for overall sales, with 21,040 vehicles sold, up 8.4% compared to last year.

The Toyota division reported sales of 18,954 units, up 9.7% compared to March 2017, and the Lexus luxury division recorded 2,086 vehicles sold, down 1.8% compared to last year.


With gas prices rising, more Canadians turning to hybrid electric and plug-in hybrid electric vehicles

With gas prices on the rise and an increasing number of options to choose from, more Canadians are turning to hybrid electric vehicles as affordable and sustainable mobility solutions. In March, TCI set a new monthly record for hybrid sales, with 2,096 units sold, up 40.6% compared to 2017.


Toyota Prius Prime – now available across Canada – helps boost overall Prius sales by 176.8%

Now available to consumers across Canada, TCI sold 500 Prius Prime plug-in hybrid electric units in March, increasing the company’s total Prius sales by 176.8%. Prius Prime offers customers the total package: futuristic styling, advanced technology and an ultra-efficient power train that lets drivers travel more than 1,000 kilometres on a single tank of gas with a full battery charge.


The shift from cars to trucks continues

Another vehicle segment that’s seen steady sales growth for TCI is the truck segment.  Canadians’ shifting demand from cars to trucks and SUVs has led TCI to a March record for overall truck sales with 13,371 units sold, up 16.5% compared to 2017.


Additional March Highlights

  • Toyota Prius sales of 631 units, up 176.8% (new March record)
    • Includes Prius Prime sales of 500 units
  • Toyota RAV4 sales of 5,174 units, up 21.1% (new March record)
  • Toyota Tacoma sales of 1,299 units, up 17%
  • Toyota Tundra sales of 1,108 units, up 37.1% (new March record)
  • Toyota Sienna sales of 1,636 units, up 21.6% (new March record)
  • Lexus NX sales of 769 units, up 25.9% (new March record)


Please click here for full TCI March sales results.


About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 5 million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. Toyota operates two manufacturing facilities in Canada. Having produced more than seven million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid.


Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.