Canada Continues to Demand Prime Vehicle Design and Development with Safety, Efficiency and Technology at the top of the list

Go the Distance with the 2019 Prius Prime Plug-in

TORONTO, ON – JANUARY 10, 2019 – You do the math. Available across Canada, the 2019 Prius Prime plug-in hybrid electric allows drivers to travel more than 40 kilometers in pure electric mode (more than enough for most daily commutes) – without using a drop of gasoline. With a range of more than 1,000 kilometers on a single tank of gas and full battery charge and a combined fuel economy of 1.8 Le/100 km, not only does the Prius Prime take the title of Toyota’s most fuel-efficient hybrid to date, but it’s also the most efficient plug-in hybrid vehicle sold in Canada. With numbers like these, Canadians can’t afford not to put the Prius Prime at the top of their list when considering a new vehicle.

“As the number one seller of electrified vehicles in Canada, we knew we had a winner when we launched the Prius Prime,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “The Prius Prime is vital to our larger goal of the decarbonization of the automobile. Our New Vehicle Zero Emissions Challenge employs advanced power train technologies and other strategies to reduce carbon dioxide emissions from new vehicles by 90 percent compared to 2010 levels, and the award-winning Prius Prime brings us that much closer to reaching our goals.”

The 2019 Prius Prime features room for four adults and is built around an ultra-efficient power train. But it’s about so much more than great efficiency. Enhanced with numerous aerodynamic features – including an active front grille shutter that closes at higher speeds – the Prius Prime slips through the atmosphere with minimal drag. This not only contributes to Prius Prime’s remarkable efficiency – it also makes for a smoother, quieter, more comfortable ride. Slip inside, and enjoy a spacious cabin exhibiting modern design and premium materials throughout.

Performance is also advanced, and engaging. A new hybrid system design boasts Toyota’s first use of a dual motor-generator drive system to boost acceleration for a more exhilarating driving experience. At the heart of Prius Prime’s hybrid system, an Atkinson cycle four-cylinder engine achieves ground-breaking thermal efficiency of more than 40 percent. A double wishbone rear suspension, electric power steering, a rigid body design, and other enhancements contribute to Prius Prime’s responsive handling and smooth ride quality.

Creating the world’s best-selling family of fuel-efficient, low-emissions hybrid vehicles demands the ongoing development of new, advanced technologies that ensure the ownership and driving experience is the same as that of a conventional automobile. With this in mind, Toyota took Canadian winters into account, employing a Toyota-developed Gas Injection Heat Pump System that helps boost cold-weather driving range in plug-in hybrids and other electrified vehicles. This world first, developed specifically for the Prius Prime enables the plug-in hybrid to achieve remarkable range, year-round and also uses 63 percent less energy than a traditional heating system, helping extend the Prius Prime’s electric vehicle range by up to 21 percent in cold temperatures, and earning the Prius Prime AJAC (Automobile Journalists Association of Canada) Best Green Innovation Award in 2018. In addition, in 2017, the year it launched, the Prius Prime took home the World Green Car Award, selected by an international jury panel comprising 75 top-level automotive journalists from 23 countries around the world.

The 2019 Toyota Prius Prime is available in two superb models and generously equipped with standard Toyota’s Safety Sense P – a revolutionary suite of advanced safety systems:

The 2019 Toyota Prius Prime (starting MSRP $32,990 before any provincial rebates for PHEV vehicles) features a 7” Display Audio System with SIRI Eyes Free, navigation, Bluetooth connectivity, advanced voice recognition, Gracenote connectivity, six speakers, and more. Other features include 6-way adjustable driver’s seat, dual vanity mirrors, plenty of in-cabin storage, map lamps, digital clock, and more.

The 2019 Toyota Prius Prime with Upgrade Package (starting MSRP $35,445 before any provincial rebates for PHEV vehicles) enhances the audio system with a larger, 11.6” HD multimedia display. Other upgrades include a front passenger door handle and rear hatch handle with touch sensor unlocking/locking function, the Qi wireless charging system for compatible personal electronics, Softex leather seating, a power-adjustable driver’s seat, rain sensing wipers, and LED fog lamps.

The 2019 Toyota Prius Prime Upgrade with Technology Package (starting MSRP $38,570 before any provincial rebates for PHEV vehicles) adds a 10-speaker JBL premium audio system, a Head-Up Display, auto-dimming rear view mirror with integrated garage door opener, and the Blind Spot Monitor and Rear Cross Traffic Alert safety technologies.

For complete and up to date details and specifications on the Prius Prime, and other advanced technology vehicles – including the world’s most popular and proven selection of hybrid-electric cars and SUVs – visit

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 8 million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. Toyota operates two manufacturing facilities in Canada. Having produced more than eight million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid. Recent investments at its facilities in Ontario will allow for increased production of the top-selling Toyota RAV4 and RAV4 Hybrid models.


Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.