Electrify Your Life With The All-New 2019 Toyota RAV4 Hybrid – the advanced compact SUV at an attractive price

• The no-compromise hybrid is the fastest RAV4 that delivers best-in-class fuel efficiency and offers buyers with the choice of five hybrid models
   
• Favourable pricing across the 2019 RAV4 Hybrid line-up with a starting MSRP of $32,090 places a competitive increase of $1,400 against its respective conventional RAV4 gas grade.
   

TORONTO, ON – January 18, 2019 – The first-ever Toyota RAV4 was a game-changing model when it launched – and now the 2019 Toyota RAV4 Hybrid is ready to rewrite the rules, all over again. That’s because this all-new hybrid compact SUV proves – without a doubt – that Toyota’s gasoline-electric hybrid technology results in a superior powertrain at a price that makes remarkable sense.

“As we launch this all-new, sporty and advanced RAV4 Hybrid, it’s easier than ever for Canadians to embrace the future of the automobile,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “With competitive and affordable pricing on the 2019 Toyota RAV4 Hybrid line-up, we addressed any reservations that Canadian drivers may have on paying a premium for hybrid technology.”

The 2019 Toyota RAV4 Hybrid shares many features in common with the 2019 Toyota RAV4. Both are the product of the Toyota New Global Architecture (TNGA) – a tight integration of design and engineering that results in a superior platform and powertrain. All 2019 RAV4 models – regardless of powertrain – feature many advances over the previous generation models. These include fresh, bold styling, improved power, handling and stability, additional standard features including Toyota’s industry-leading safety system, and a long list of standard and available technologies.

But then the RAV4 Hybrid does more – much more. Built around the Toyota Hybrid System II – the latest iteration of the world’s most proven and popular gasoline-electric hybrid technology – the RAV4 Hybrid features a 2.5-litre Dynamic Force 4-cylinder Atkinson Cycle engine coupled to high-torque electric motor/generators and a smooth and efficient continuously variable transmission. The result is a 219-net system horsepower. What’s more, Toyota’s newest All-Wheel Drive system (AWD) increases torque to the rear wheels by 30 per cent over the previous generation’s AWD-i system – contributing to an unparalleled driving experience.

Drivers can travel further with the electrified RAV4’s hybrid powertrain which takes a big bite out of gas consumption. Featuring class-leading fuel efficiency, the 2019 RAV4 Hybrid offers a remarkable 6.0L / 100 KM city/highway combined (5.8L city; 6.3L highway). That’s vastly improved over the already impressive 7.3L / 100 KM combined rating of the previous RAV4 Hybrid.

And the RAV4 Hybrid does all this with a starting MSRP that’s just $1,400 above the equivalent, conventionally-powered RAV4 model. Toyota has closed the price gap significantly: For example, the 2018 RAV4 Hybrid LE was $4,775 more than its 2018 gasoline-powered equivalent. For most drivers, it’s expected that the fuel savings alone will pay back that premium for the RAV4 Hybrid in approximately 2.2 years – and over the lifetime of the vehicle, the cost of ownership will actually be less.

The RAV4 Hybrid line-up is competitively priced when in comparison to its respective conventional gas models and is offered in a number of models and packages as follows:

The 2019 Toyota RAV4 Hybrid LE (starting MSRP: $32,090) is impressively equipped. Standard technology features include a 7” Display Audio system enhanced with Entune 3.0 Audio including Entune App Suite Connect and Scout GPS, Apple CarPlay. Other features include dual zone automatic climate control, a 4.2” multi-information display, LED daytime running lights, and more. Standard safety systems include Toyota Safety Sense 2.0 – the second generation of Toyota’s bundle of active safety technologies that enhance driver capabilities – plus the Star Safety System, eight airbags, a vehicle proximity notification system (active when a hybrid operates in EV mode), and Blind Spot Monitor with Rear Cross Traffic Alert. Style-wise, this model features 17” alloy wheels, hybrid blue emblems, roof rails, a spoiler with LED stop lamp and Parabola LED headlamps.

The 2019 Toyota RAV4 Hybrid XLE (starting MSRP: $35,090) builds on the LE grade, adding unique 17” alloy wheels, a power moon roof, eight-way powered driver’s seat, a power back door, projector LED headlamps, smart key system with push button start, a heated leather-wrapped steering wheel, rain sensing wipers, fog lights, five USB outlets throughout the cabin, dual chrome exhaust tips, chrome inside door handles, and LED rear combination lamps.

The 2019 Toyota RAV4 Hybrid XSE (starting MSRP: $38,390) is the sportiest, quickest RAV4 of the line-up, with a sport-tuned suspension, 18” alloy wheels, unique black roof, and XSE grade exterior trim kit. It builds on the XLE grade with an upgraded 8” Display Audio system, integrated Sirius XM Satellite Radio, Entune Audio 3.0 Plus featuring Entune Safety Connect, 7” multi-information display, front sport seats, unique black SofTex-trimmed seats with sporty blue stitching and fabric seat inserts, a digital display rear view mirror, leather-wrapped shift knob, cargo nets, bumper protector, and upgraded security system. This model can be enhanced with:

• The 2019 Toyota RAV4 Hybrid XSE with Technology Package (starting MSRP: $40,890) combines sportiness with a massive infusion of powerful yet user-friendly technology. Upgrades from the XSE package include a nine-speaker JBL Premium audio system with Clarifi technology, the Entune Premium Audio package with embedded navigation, a digital display rear view mirror enhanced with HomeLink, intelligent clearance sonar system, intelligent parking assist, rear cross traffic brake system, and a wireless charging system for compatible smart phones.
   

The 2019 Toyota RAV4 Hybrid Limited (starting MSRP: $42,090) completes the hybrid lineup with an exquisite package of technology and luxury. Built on the XSE+Tech Package, this model features the traditionally-tuned suspension and fog lamps. Exterior styling cues include unique 18” alloy wheels, a unique front grille, chrome exterior door handles and exterior mirrors equipped with puddle lamps. The power back door has a hands-free feature for easy operation. Inside, the cabin features heated and ventilated front seats and heated rear seats, all wrapped in Softex leather, while the eight-way power adjustable driver’s seat includes a memory system linked to the exterior mirrors.

The all-new 2019 Toyota RAV4 Hybrid goes on sale this spring at Toyota Dealers across Canada. For complete and up to date details and specifications covering the entire RAV4 and RAV4 Hybrid line up, visit www.toyota.ca/rav4

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 8 million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. Toyota operates two manufacturing facilities in Canada. Having produced more than eight million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid. Recent investments at its facilities in Ontario will allow for increased production of the top-selling Toyota RAV4 and RAV4 Hybrid models.

###