MEDIA ADVISORY: Canadian debuts of the Toyota Fine-Comfort Ride Concept and 2019 Prius AWD-e edition, plus Toyota’s legendary Supra, next generation Corolla, RAV4 Hybrid, and more

Visit the Toyota booth at the Canadian International Auto Show

Media Day: February 14, 2019 – 10:57 AM

TORONTO, ON – FEBRUARY 7, 2019 – Visit the Toyota exhibit at the Canadian International Auto Show in Toronto for a first look at an electrifying display of futuristic vehicles – including a visionary interpretation of the premium passenger car and production models driven by the latest word in advanced technology powertrains.

Accredited members of the media are invited to preview the Fine-Comfort Ride Concept and the 2019 Prius AWD-e – one of the most fuel-efficient all-wheel-drive-equipped passenger cars available in Canada - plus other highlights and the brand’s full portfolio of vehicles – at the auto show’s Media Day.  Highlights include:

  • WHAT:
    • Fine-Comfort Ride Concept - Fuel Cell-Powered Canadian Reveal
    • 2019 Prius AWD-e – Electric AWD Canadian Reveal
    • 2020 Toyota Supra –the legendary returning coupe
    • 2019 Toyota RAV4 Hybrid – the sportiest RAV4 yet
    • 2020 Toyota Corolla Sedan – the next generation of the world’s all-time best-selling vehicle, including Canada’s first hybrid Corolla
    • A broad range of electrified vehicles including Prius Prime and Mirai
    • Advanced technology from Toyota Safety Sense, Entune, and more
  • WHERE: Canadian International Auto Show, Metro Toronto Convention Centre, Toyota exhibit, South Building 800 Level
  • WHEN: February 14, 2019 – 10:57 AM
  • WHO: Stephen Beatty, Vice President, Toyota Canada Inc.

In addition, the Toyota exhibit will feature an extensive range of Toyota CUVs, SUVs, coupes, sedans, minivans and pick-up trucks plus opportunities to learn about electrification of the automobile – including gasoline-electric hybrids and fuel-cell electric vehicles.  Explore Toyota’s advanced-yet-intuitive infotainment and safety technologies that will delight today’s savvy consumers.

For further information or to set up interviews, contact:

Sheri Helman
PR Consultant, Toyota Canada Inc.
416 438-6320 ext. 2086
Onsite Press Day – 647 622-6325

Romaric Lartilleux
Acting Public Relations Manager, Toyota Canada Inc.
416-438-6320 ext. 2657
Onsite Press Day - 416-986 3469

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over 8 million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability in the vehicles Canadians drive and the service they receive. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax and parts distribution centres in Toronto and Vancouver. Toyota operates two manufacturing facilities in Canada. Having produced more than eight million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota Corolla, Lexus RX 350 and RX 450h hybrid. Recent investments at its facilities in Ontario will allow for increased production of the top-selling Toyota RAV4 and RAV4 Hybrid models.


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