MEDIA ADVISORY: Toyota To Unveil Two All-New Hybrid Models at the Toyota 2020 New Product Showcase

Virtual Live Stream: Monday, May 18, 2020 at 11 a.m. EDT

TORONTO, ONTARIO – MAY 11, 2020 - Twenty years ago, Canadians were introduced to the world’s first mass-produced hybrid, the Toyota Prius. As a pioneer and leader in hybrid electric technology, Toyota sparked an electrified movement in the automotive industry. Recently, Toyota crossed a symbolic milestone of 15 million hybrid vehicles sold globally since 1997 and in Canada, the company sold more than 200,000 hybrid vehicles since 2000.

The future looks even more electrified as Toyota plans to launch 40 new or updated electrified vehicles by 2025. Today, Toyota offers in Canada eight electrified models, including the RAV4 Hybrid, Highlander Hybrid, Camry Hybrid, Corolla Hybrid, RAV4 Prime, Prius Prime, the hydrogen-powered Mirai, and the model that started it all, the Toyota Prius. On May 18, 2020 at 11 a.m. EDT, Toyota plans to unveil two all-new hybrid models to join its electrified product line-up.

Media Advisory

Accredited members of the media are invited to join a virtual live stream of the Toyota 2020 New Product Showcase.

  • WHAT: Toyota to reveal two all-new hybrid models
  • WHEN: Monday, May 18, 2020 at 11 a.m. EDT
  • WHO:
    • Bob Carter, Executive Vice-President of Sales, Toyota Motors North America
    • Jack Hollis, Group Vice-President and General Manager, Toyota Division, TMNA
  • WHERE:

For more information or to set up interviews with a Canadian spokesperson, please contact:

Romaric Lartilleux
Toyota Canada Inc.
416 986 3469

Nirali Raval
Toyota Canada Inc.
416 570 5543

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over five million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Toronto and Vancouver. Toyota operates two manufacturing facilities in Canada. Having produced more than eight million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid. Recent investments at its facilities in Ontario will allow for increased production of the top-selling Toyota RAV4 and RAV4 Hybrid models.



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