Electrify Your Performance And Expand Your Possibilities, The 2022 Toyota Prius Prime

Toyota’s plug-in hybrid liftback sports style, driving fun, advanced tech – plus new safety features added to all models for 2022

TORONTO, ONTARIO – July 14, 2021 – Drive the future, today. Enjoy all the benefits of electrification in a car built for life in Canada. The Toyota Prius Prime is the plug-in hybrid vehicle that delivers impressive efficiency and performance in equal measure, wrapped in distinctive styling and enhanced with a long list of advanced technology features – including a couple of new safety features added to all models for 2022.

“The 2022 Toyota Prius Prime is beautiful to look at, fun to drive, and never a source of range anxiety,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “We offer Prius Prime in a choice of models and trim levels designed to satisfy a range of tastes and budget – all delivering everything Canadians need in a vehicle today while also carrying them into the world of tomorrow.”

New this year, the Prius Prime receives two safety enhancements. An upgraded light control system ensures rear lights are on when the vehicle is in motion. And the Rear Seat Reminder helps drivers remember to check the rear seat for all articles when leaving the vehicle.

Designed to maximize power and efficiency, Prius Prime delivers all the benefits of an electric vehicle with the flexibility of the most popular and proven gasoline-electric hybrid systems on the planet. The powertrain features a combination of high-torque electric motor/generator, continuously variable transmission, a 1.8L Atkinson cycle four-cylinder engine and high capacity storage battery. For most daily driving, Prius Prime will operate in pure electric vehicle (EV) mode for up to 40 km on a single charge with no compromises. For longer trips, Prius Prime eliminates range anxiety by seamlessly switching to full self-charging hybrid mode. The result is a vehicle with an impressive fuel efficiency rating of just 1.8L_e / 100 km (city/highway/EV combined) and a total driving range of up to 1,035 km.

All 2022 Toyota Prius Prime models express outstanding style. Unique designs for both headlights and taillights make Prius Prime instantly recognizable, coming or going, while the dual wave rear glass is both beautiful and functional. Inside, Prius Prime’s modern yet welcoming cabin features spacious seating for five adults. The back seat has generous room for three passengers, while splitting 60/40 for maximum flexibility when cargo-carrying is required.

Prius Prime’s long list of standard safety systems includes Toyota Safety Sense 2.0 – a bundle of active safety technologies that help extend the driver’s awareness and ability to avoid collisions, or mitigate their effect. Other standard safety features include the Connected Services by Toyota Safety Connect system, the Toyota Star Safety System, and eight air bags.

The Prius Prime is available in a range of models and trim levels, as follows:

The 2022 Toyota Prius Prime(starting MSRP: $33,550)features a 7” display audio system with six speakers, Apple CarPlay and Android Auto connectivity, Toyota’s Smart Key System with Push Button Start, heated front seats, a heated steering wheel clad in Softex material, and a 120v power outlet.

The 2022 Toyota Prius Prime Upgrade(starting MSRP: $36,350)builds on the Prius Prime, adding an 11.6” display audio system, eight-way power adjustable driver’s seat, Qi wireless charging system for personal electronics, an enhanced Smart Key System that adds touch sensors on the passenger door and rear hatch, seats clad in Softex material, and the Blind Spot Monitor safety system with Rear Cross Traffic Alert.

The 2022 Toyota Prius Prime Upgrade with Technology Package(starting MSRP: $38,700) builds on the Upgrade model, adding a 10-speaker JBL Audio System, the Intelligent Clearance Sonar system with Intelligent Parking Assist, a head-up display, fog lamps, rain sensing wipers, an auto-dimming rear view mirror with Homelink, and unique alloy wheels.

The 2022 Toyota Prius Prime is now on sale at Toyota Dealers across Canada. For complete and up to date details and specifications, visit www.toyota.ca/priusprime.

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over five million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is located in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Toronto and Vancouver. Toyota operates two manufacturing facilities in Canada. Having produced more than eight million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid. Recent investments at its facilities in Ontario will allow for increased production of the top-selling Toyota RAV4 and RAV4 Hybrid models.

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