Toyota Canada Receives Seven 2021 Canadian Black Book Best Retained Value Awards


TORONTO, Ontario – MARCH 22, 2021 – Toyota Canada has been recognized by Canadian Black Book (CBB) with seven 2021 Best Retained Value Awards, including the Best Overall Brand Award in the SUV/Truck category for the fifth consecutive year.

Canadian Black Book’s Best Retained Value Awards recognize vehicles that retain the highest percentage of their original manufacturer’s suggested retail price (MSRP) after four years. For 2021, the CBB program analyzed model year 2017 vehicles in 23 different categories, plus three Overall Brand categories.

“We want to thank our loyal Toyota customers and Lexus guests for the trust they put in us and our vehicles,” said Cyril Dimitris, Vice President of Sales and Marketing at Toyota Canada. “Our focus continues to be providing quality products and enhancing our customer experience and satisfaction every year.”

Toyota and Lexus were recognized with the following awards:

  • Overall Brand Award: SUV / Truck – Toyota (5th consecutive year)
  • Compact Car – Toyota Prius V (4th consecutive year)
  • Full-Size Car – Toyota Avalon (5th consecutive year)
  • Small Pick-Up – Toyota Tacoma (12th consecutive year)
  • Full-Size Pick-Up – Toyota Tundra
  • Mid-Size Luxury Crossover/SUV – Lexus GX460
  • Near-Luxury Car – Lexus IS Series

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 286 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid. Recent investments at its facilities in Ontario will allow for increased production of the top-selling Toyota RAV4 and RAV4 Hybrid models for the North American market.

Every effort has been made to ensure the product specifications, equipment, and content on this site are accurate based on information available at time of publishing. In some cases, certain changes in standard equipment or options may occur, which may not be reflected online. Toyota Canada reserves the rights to make these changes without notice or obligation.