TORONTO, Ontario (November 28th, 2023) – The Toyota Tacoma has dominated the mid-size pickup truck segment for over 10 years in Canada, and the all-new 2024 Tacoma aims to set a new standard for modern trucks. Completely redesigned and reimagined for model year 2024, the Tacoma is ready to help drivers tackle their ambitious adventure bucket lists. For this new generation of Tacoma, Toyota engineers focused on its rich history of quality, durability and reliability – while incorporating modern tech, rugged styling and go-anywhere capability.
“We introduced the Toyota Tacoma back in 1995 and it quickly became a truck to be reckoned with. Its rock-solid reliability, power, comfort, versatility, and style made it a dominant player in the mid-size pick-up market, and we’ve never looked back – which is why Tacoma has been the undisputed market leader in this segment for almost two decades,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “That success meant Toyota’s designers and engineers faced a huge challenge as they set out to create the next-generation Tacoma: How could they improve a truck that already punches well above its weight, no matter how it’s measured? We’re thrilled they did, and we’re excited for Canadian truck fans to experience it first-hand. We’re sure they’ll agree this all-new Tacoma raises an already high bar.”
For 2024, Tacoma is completely redesigned from the ground up. Built on the TNGA-F global truck platform shared with Tundra, Sequoia and Land Cruiser, the all-new Tacoma was designed and engineered specifically for the North American market. Constructed from a high-strength boxed, steel-ladder frame, it adds numerous features that off-road enthusiasts will love.
One leap forward for the new generation Tacoma is a fully redesigned coil spring multi-link rear suspension. Standard on all Canadian grades, this new suspension improves overall ride and handling for a new Tacoma for excellent on- or off-road manners. The new Tacoma also diversifies its powertrain choices, with two options that improve both power and efficiency. The turbocharged i-FORCE 2.4-liter engine produces up to 278 horsepower and 317 lb.-ft. of torque. The available i-FORCE MAX hybrid is a showstopper, producing up to 326 horsepower and a massive 465 lb.-ft. of torque, the most torque in the mid-size truck segment.
Tacoma offers superior performance at an incredible value with a starting Manufacturer’s Suggested Retail Price (MSRP) of $46,950 in Canada. MSRP for i-FORCE MAX models will be announced closer to the on-sale date.
Homegrown: For Adventure
Toyota’s engineering team had a simple mantra for the all-new Tacoma: “Badass adventure machine.” This theme set the tone for the design, features and capability of what is now the 2024 Tacoma. Interior and exterior design work was done by Toyota’s CALTY Design Research Centre, located in Newport Beach, California, and Ann Arbor, Michigan, the same team who led the design efforts for the recently launched Tundra and Sequoia models.
“Badass adventure machine, that says it all about what this new Tacoma is,” said Kevin Hunter, president, CALTY Design Research. “There was a lot of close collaboration between engineering, planning, marketing and design. We worked together as a North American unit to make this all-new Tacoma come to life. From design sketches to this fully built truck, what a journey.”
The CALTY team focused on Toyota’s truck DNA and the Toyota Baja race trucks for inspiration to capture the extreme spirit of off-road adventure. High lift, big tires, slim body and a powerful athletic stance define the iconic Tacoma look, referred to as ”Tacoma-ness”.
The design team strived for Toyota trucks to have a family resemblance, each with unique personalities defined by their purpose. For Tacoma, its narrow body and wide upper grille are a nod to the original HiLux, with features like the aggressive skid plates as an outward expression of extreme ruggedness. Other signature design elements include the high-mount headlamps, side functional air guides and hexagonal grille motif, as well as integrated roof and tailgate spoilers.
Engineering research and development was conducted at Toyota Technical Centres in Michigan, Arizona and California. The collective engineering teams embraced the “Tacoma-ness” concept and worked tirelessly to develop the next-generation Tacoma as an extremely capable, multipurpose vehicle that can go almost anywhere. Improvements were made across all grades, as the team enhanced Tacoma’s on and off-road capability, from daily driving around town, to long trips, to severe rock crawling, to high-speed desert racing. As a result of the engineers’ efforts, this truck will perform in widely varied environments, from paved roads to trails.
Over-Built to Perform
The 2024 Tacoma utilizes Toyota’s TNGA-F global truck platform shared with the Tundra, Sequoia and upcoming Land Cruiser. Like its brethren, high-strength steel with blanking and laser welds is used throughout the chassis to increase rigidity. Aluminum has been incorporated into the upper body for weight reduction. Frame crossmembers are also strengthened to increase durability and carry Toyota dealer-available accessories gear, such as rooftop tents, high lift jacks and camp fridges. Additionally, the roof is equipped with integrated attachment holes that allow the ability to easily add roof rack rails on all models.
Attention to detail is evident throughout the platform, but the incorporation of high-lift jack point into the rear frame end is a unique detail that demonstrates the engineers’ thoughtfulness and understanding of the customers’ adventurous spirit. Ride and handling characteristics on Tacoma have been enhanced thanks to the new multi-link rear coil suspension. This system replaces the previous generation’s leaf springs on all models in Canada.
Rear disc brakes are now standard on Tacoma for increased braking performance, and TRD models and higher grades are equipped with an even larger front brake package. TRD models and above equipped with i-FORCE MAX include a larger rear brake package as well. An electronic parking brake can be synced to engage when the truck is put in park. This feature also allows for low-speed radar cruise control and a brake hold function. To provide improved steering feel and facilitate the incorporation of additional safety and convenience features, Tacoma will now have electric power steering.
Smart Towing Tech
Tacoma buyers need their truck to meet a wide variety of demands. Needing to pull a trailer, boat or ATVs means towing capability is a crucial feature. Fortunately, Tacoma is up to the challenge thanks to its maximum towing capacity of 6,400 lbs. on SR5 i-FORCE, while its maximum payload increases on the new model to 1,710 lbs. for i-FORCE Max models. Those impressive numbers are paired with new towing features like an available trailer brake controller that is within easy reach of the driver’s seat and a Tow/Haul drive mode that increases throttle response and adjusts transmission shift points.
The available Trailer Back Up Guidance is an available feature that aids in overall maneuvering of trailers, while the available Straight Path Assist feature can provide a hands-free experience to help guide the trailer in a straight line when backing up.
The available Panoramic View Monitor provides a 360-degree top-down view to aid overall visibility, including tough-to-see areas around the truck. When operating with Toyota's integrated trailer brake controller, the Blind Spot Monitor is designed to recognize blind spots for not only the truck but certain trailers as well. Getting a trailer hooked up is also a breeze with the aid of the backup camera and the available hitch lamps that are built into the tailgate to illuminate the hitch area for easy visibility.
Improvements to the Bed
To make things even easier for truck duty, bed volume is increased seven percent to help make loading gear a cinch, even when loading under the available tonneau cover. The bed is now deeper from rail to deck, as engineers designed it so a camp fridge or worksite gear could be stored under a closed tonneau cover. The truck bed is lightweight and extremely strong thanks to the new Sheet-Molded Compound (SMC) construction.
The lightweight but sturdy aluminum tailgate features an available power open and close function with jam protection. The Tacoma borrows the tailgate’s quick release and close button from big brother Tundra that is integrated on the side of either taillight. Hands-free tailgate closing is also possible thanks to the auto-close function that is activated by simply pushing up the tailgate with your knee. Gas grades offer an available 400W AC inverter outlet in the bed and on the rear of the centre console, while i-FORCE MAX grades will come standard with a 2400W AC inverter. 12V DC power access is also available in both the bed and in the cabin. One more great available option is the bed view camera that allows you to keep an eye on your cargo while you are on the move.
Characteristics of Their Own
From styling to features, each Tacoma model is purposefully designed by Toyota engineers to have unique characteristics. The truck now features suspensions tuned specifically to each grade. TRD Sport has red TRD sport-tuned shocks for a more responsive feel for road-hugging curves, while the TRD Off-Road grade features monotube Bilstein remote reservoir shocks that are well suited to rough off-road adventures thanks to the extended wheel travel and greater heat dissipation. Each Bilstein shock on TRD Off-Road grades also include an end stop control valve (ESCV) that provides increased damping force as the suspension comes closer to full bound stroke.
The Tacoma TRD Pro comes fitted with FOX’s new QS3 three-way adjustable internal bypass shocks with remote reservoirs for improved high-speed off-road performance. Providing additional performance on rough trails are FOX Internal Floating Piston (IFP) rear bump stops to improve bottom out feel. Trailhunter includes a new Old Man Emu (OME) 4x4 Suspension by ARB that is tuned for optimum levels of off-road control and load carrying capability. Both the TRD Pro and Trailhunter have forged aluminum upper control arms engineered with specific geometry and articulation to aid the upgraded suspension’s increased range of motion.
The Limited grade features an available new Adaptive Variable Suspension (AVS) system that constantly adjusts damping forces based on changing road conditions. The linear solenoid-type AVS system features built-in actuators in the front and rear shock absorbers to continuously change damping force based on suspension movement severity to help give the new Tacoma a smooth, luxurious ride.
“We set out to provide even greater attribute separation between grades,” said Sheldon Brown, chief engineer, Tacoma. “Each one has a distinct focus on the core purpose of the grade and uses hardware-, spec- and performance-based tuning to deliver that unique experience more so than in the past.”
Tacoma will provide customers with two robust and efficient powertrain options; both use a 2.4-litre turbocharged four-cylinder engine. Most grades will offer up to 278 horsepower and 317 lb.-ft. of torque when paired with the new eight-speed electronically controlled automatic transmission with intelligence (ECT-i). Enthusiasts will be pleased to know that a six-speed intelligent manual transmission (iMT) with rev matching and stall avoidance technology is also available. The manual transmission models produce 270 horsepower and 310 lb.-ft. of torque. Additionally, a clutch start cancel feature has been incorporated, allowing the truck to start while in gear for use on steep grades or technical trail sections.
A notable addition to the mid-size, body-on-frame pickup segment is Tacoma's i-FORCE MAX hybrid powertrain, which is the most powerful powertrain ever offered on Tacoma. This powertrain is available on TRD Off-Road, and comes standard on the Limited, TRD Pro and Trailhunter models in Canada. The i-FORCE MAX combines the same 2.4-litre engine found in the i-FORCE grades and adds a 48-horsepower electric motor integrated into the eight-speed transmission, that draws power from a 1.87-kWh NiMH battery pack. This combination results in a total system output of up to 326 horsepower and an impressive 465 lb.-ft. of torque, nearly doubling the torque output of the current generation’s V6 engine. When equipped with i-FORCE MAX, Tacoma can effortlessly ascend a 6% highway grade without the need to downshift, enhancing the comfort of long road trips in a Tacoma.
The Ultimate Adventure Machine
Tacoma’s legendary off-road capability is taken to the next level for the latest generation, making it the ultimate adventure machine. An all-new available front stabilizer bar disconnect system increases suspension flex at the push of a button. With the front stabilizer bar disconnected, Tacoma’s articulation increases significantly compared to the current generation truck. The electronic stabilizer bar disconnect will even be compatible with Toyota-approved lift kits.
i-FORCE Tacoma's have up to 34.4-degree approach, 26.1-degree breakover and 26.1-degree departure angles. Running ground clearance maxes out at 11.5 inches (292 mm) on TRD Off-Road. And with tons of available cameras installed on the new Tacoma, TRD Off-Road, TRD Pro, and Trailhunter, drivers can view potential obstacles looming on the trail via the Multi-Terrain Monitor that displays crisply on the available 14-inch touchscreen. For the sketchiest of situations, Tacoma offers standard front and optional rear recovery hooks and underbody protection.
Multi-Terrain Select, which is now functional in both 4WD High and 4WD Low, offers adjustable settings to help control wheel spin on a variety of terrain such as Mud, Dirt and Sand. Tacoma also adopts the new, significantly quieter CRAWL Control function that acts as a low-speed, off-road cruise control that allows the driver to focus on steering while the system maintains one of five selectable speeds. When traction is extremely limited, the available electronically activated locking rear differential can help split power 50/50 to the rear wheels. Downhill Assist Control is another off-road feature available and helps the driver navigate descents by limiting the speed of the vehicle.
Tacoma boasts a wide variety of off-road armor and additional frame support for the trails. The TRD Off-Road and TRD Pro offer available skid plates for the engine, transfer case, fuel tank and rear differential. The Trailhunter grade comes standard with all the above skid plates. These off-road models also include an additional front frame cross member for increased strength and damage resistance. These additional armor pieces help provide peace of mind and speak to Toyota’s legendary durability while off the beaten path. The Trailhunter grade even adds standard rock rails to protect against damage to the bottom edge of the cab. These rock rails are available on additional Tacoma grades.
The fun doesn’t stop at off-road armor. Owners can add Toyota-offered accessories and make Tacoma their own with the three available auxiliary buttons in the cabin. These controls are pre-wired to the engine bay, driver side footwell and near the rear bumper for a clean look and easy access.
All the Latest Tech Inside
The all-new Tacoma is filled with the latest technology and information screens that bring significant updates to the cabin. A new 8-inch or available 14-inch multimedia touchscreen displays Toyota’s latest Multimedia system and is designed and engineered by Toyota’s Connected Technologies team. The system supports wireless Apple CarPlay® and Android Auto™ compatibility and pairs well with the available Qi wireless charging pad with enhanced power output. A USB-C data and charging port is integrated on the right side of the display, and dual USB-C charging ports are included in the front row and available for the rear passengers. A 12.3-inch digital gauge cluster with four different styles is standard on TRD models and above, while a 7-inch gauge cluster is standard on SR5.
Standard on all grades is a Smart Key System with push-button start. With an active Remote Connect trial or subscription, an available Digital Key connects with compatible smartphones to allow vehicle entry, tailgate access and vehicle starting (4G network dependent). The Digital Key can also be remotely shared with others to give more control over vehicle access rather than giving someone the physical key. Additionally, a Smart Card key is available, which is a credit card-sized smart key that allows the driver to carry their key easily and conveniently with them wherever they go.
Tacoma makes the most of its cabin for this newest generation. Gas models have three times more storage space under the rear seat compared to the current generation truck, and the rear seatback can also fold down flat for additional loading surface. A shelf is integrated into the instrument panel for the passenger to put a phone or other small items, and MOLLE panels on the centre console and door panels allow for even more versatile storage. Rubber grips are located on the passenger side of the centre console, on all doors and on the front passenger side. Double Cab models also include assist handles on the B-pillar overhead.
For those who love to jam out both in their truck on the way to camp and at the campsite, Tacoma now offers a premium 10 speaker JBL® audio upgrade, including a new externally coupled subwoofer for improved output and a JBL® FLEX portable speaker. When docked on the dash, the JBL® FLEX charges and operates as the centre channel speaker. When undocked, the JBL® FLEX portable Bluetooth speaker can play music from your Bluetooth device, run for up to six hours, pair with other Toyota JBL® FLEX Portable Speakers, and be submerged in up to three feet of water.
For more details, please visit www.toyota.ca/connected-services
A Tacoma for Everyone
Tacoma will be offered in numerous grades and configurations for its new generation. In Canada, a four-door Double Cab is available with either a five- or six-foot bed. When it comes to grades, Tacoma is available in SR5, TRD Sport, TRD Sport +, TRD Sport Premium, TRD Off-Road, TRD Off-Road Premium, Limited, TRD Pro, and Trailhunter.
Toyota Canada offers the 2024 Tacoma in five grades featuring a six-foot bed:
The first, the 2024 Toyota Tacoma SR5, is the real workhorse of the lineup. It features 17-inch alloy wheels, and LED headlamps. Inside, the Toyota Multimedia system includes an eight-inch touch-screen display and both Apple CarPlay and Android Auto compatibility. Other features include a 7-inch multi-information display, heated front seats, and the Blind Spot Monitor system with Rear Cross Traffic Alert.
The 2024 Toyota Tacoma TRD Off-Road is more capable than ever. Built off the SR5, this model features special off-road 17” alloy wheels wrapped in trail-rated rubber. Bilstein shocks, a locking rear differential, and underbody protection plates prep it for the trail. Off-road capability is enhanced with crawl control, a multi-terrain select system, and LED fog lamps. This model also features full digital gauges.
Rounding out the six-foot bed lineup are three sport trucks. The 2024 Toyota Tacoma TRD Sport is built off the SR5 and features a sport-tuned suspension, aluminum sport pedals, sport-fabric upholstery and full digital gauges. It’s then wrapped in sporty style – including larger 18-inch alloy wheels, a colour-keyed exterior, LED fog lamps, and a hood scoop.
The 2024 Toyota Tacoma TRD Sport + adds a bundle of amenities to the sport pickup. These include a moon roof, the JBL Audio system, power-adjustable seats, heated steering wheel, digital key, side mirrors with integrated turn signals, and a wireless charging tray for smart phones. This model is also factory fitted with a trailer brake controller.
Built on the Sport + model, the 2024 Toyota Tacoma TRD Sport Premium features dual zone automatic air conditioning, Softex upholstery, heated and ventilated front seats, a 14-inch touch screen for the JBL system, and a 400W AC power outlet. We’ve also added the panoramic view monitor system and cast aluminum running boards.
There are also three short-bed grades featuring a five-foot bed:
The 2024 Toyota Tacoma TRD Off Road 6M features a manual transmission with clutch start cancel, 17” off road alloy wheels wrapped in trail-rated rubber, Bilstein shocks, a locking rear differential, underbody protection plates, crawl control, and a multi-terrain select system. This model also features heated front seats, LED fog lamps and full digital gauges.
The 2024 Toyota Tacoma TRD Off Road Premium features an automatic transmission but otherwise builds off the 6M configuration. Technology upgrades include the JBL audio system plus 14” touch screen, the multi-terrain monitor system, trailer brake controller, digital key, a wireless charging dock for smart phones and a 400W AC power outlet. Exterior upgrades include a moon roof, cast aluminum running boards, and mirrors with integrated turn signals. Inside, the cabin is enhanced with dual-zone automatic air conditioning, a heated steering wheel, Softex upholstery, and heated, ventilated and power adjustable front seats.
The final short-bed configuration is the 2024 Toyota TRD Sport Plus 6M. This model features a manual transmission with clutch start cancel, sport-tuned suspension, 18” alloy wheels, aluminum sport pedals, and trailer brake controller. Exterior features include a hood scoop, moon roof, side mirrors with integrated turn signals, colour-keyed detailing, and LED fog lamps. Technology features include the JBL audio system plus 14” touch screen, a wireless charging dock for smart phones, digital key, and full digital gauges. Interior amenities include automatic air conditioning, heated steering wheel, power adjustable and heated front row seats and sport fabric upholstery.
Grade details for i-FORCE MAX models (Limited, TRD Pro and Trailhunter) will be announced closer to the on-sale date.
Tacoma will offer a robust colour palette that includes Supersonic Red, Blue Crush Metallic, Underground, Wind Chill Pearl, Solar Octane, Celestial Silver Metallic, Black, Ice Cap and Bronze Oxide. A new TRD Pro-exclusive colour for the 2024 model year is Terra.
Toyota Safety Sense 3.0 Standard on All Tacomas
All 2024 Tacoma models come standard with Toyota Safety Sense 3.0, Toyota’s suite of active safety and convenience systems. New-to-Tacoma TSS enhancements are made possible by system sensors with improved detection capability. This suite of features includes:
Proactive Driving Assist is new to Toyota Safety Sense. When system operating conditions are met, using the vehicle’s camera and radar, this system is designed to provide gentle braking into curves or gentle braking and/or steering to help support driving tasks such as distance control between a preceding vehicle, pedestrian, or bicyclist. Proactive Driving Assist is not a substitute for the Pre-Collision System and operates in different circumstances.
The Toyota Safety Sense features have been enhanced for TSS 3.0:
In addition to TSS 3.0, other available features include Blind Spot Monitor (BSM), which is designed to help detect and warn you of vehicles approaching or positioned in the adjacent lanes and Rear Cross Traffic Alert (RCTA) for added peace of mind by helping to detect vehicles approaching from either side while backing out and alerting you with a visual and audible warning. Hill Start Assist Control (HAC) also comes standard.
For complete details on TSS 3.0, please visit www.toyota.ca/safety-sense.
2024 Toyota Tacoma i-FORCE pricing
|Estimated Vehicle Price*
|TRD Sport +
|TRD Sport Premium
|TRD Off-Road 6MT
|TRD Off-Road Premium
|TRD Sport + 6MT
*NOTE: Vehicle Price includes MSRP/Freight PDI/AC charge/maximum Dealer fees/maximum other fees and charges, and excludes taxes, license, insurance and registration.
The all-new 2024 Tacoma i-FORCE will go on sale in Canada early next year, with i-FORCE MAX models arriving in Spring of 2024. Manufacturer’s suggested retail pricing for i-FORCE MAX models will be announced closer to the on-sale date.
About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than 10 million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 24 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.
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