MEDIA ADVISORY: All-New 2024 Toyota Grand Highlander Makes Canadian Debut at The Canadian International Auto Show in Toronto

Media Day: February 16, 2023


TORONTO, Ontario (February 14, 2023) – The ultimate road trip starts at this year’s Canadian International Auto Show in Toronto, where visitors will be able to get up close and personal with the all-new, 2024 Toyota Grand Highlander.

This three-row vehicle is worthy of the Highlander nameplate, which became the foundation for an entire SUV segment based on passenger car-like handling and comfort. Now, four generations later and with more than 20 years of sales success, Toyota expands its award-winning SUV lineup with this new, sophisticated and spacious choice – tailor-made for family adventures.

The Toyota Grand Highlander headlines a range of exciting new models such the forthcoming 2023 Toyota Crown, the all-new 2023 Toyota GR Corolla and 2023 Toyota Corolla Cross Hybrid, plus the next-generation 2023 Toyota Prius, 2023 Toyota Prius Prime, and 2023 Toyota Sequoia. These will be joined by perennial favourites like the RAV4, Highlander, Tundra, GR Supra, GR 86, and more.

Toyota’s exhibit will feature a full range of stylish, fun to drive, and impressively equipped vehicles at the show – including Toyota’s industry leading range of advanced, efficient, and practical electrified vehicles. These will let visitors explore, first-hand, why Toyota is proud to be the only remaining full-line automaker – offering at least one model in every market segment to ensure there’s a vehicle that matches the needs, desires, and budget of every Canadian.

The Canadian International Auto Show runs February 17-26 at the Metro Toronto Convention Centre.

Media Advisory

Accredited members of the media are invited to preview the all-new Toyota Grand Highlander at the auto show’s Media Day. An extensive portfolio of Toyota vehicles and technologies will also be on display.

  • WHEN: February 16, 2023

  • WHAT: Canadian introduction of the 2024 Toyota Grand Highlander on the auto show floor – plus all-new GR Corolla and Corolla Cross, next-generation Prius and Prius Prime, and more.

  • WHERE: Canadian International Auto Show, Metro Toronto Convention Centre, Toyota exhibit.

For further information or to set up interviews, please contact:

Romaric Lartilleux
Toyota Canada Inc.

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 20 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.



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