What’s New: 2024 Toyota RAV4 Family

• Limited Edition RAV4 Hybrid Woodland enhanced for 2024 with additional grade-specific styling 


• New Army Green colour offered on RAV4 Trail and RAV4 Hybrid Woodland 


• New Mocha interior offered on select RAV4 Trail colours 


• Three powertrains cater to a range of needs: gas, hybrid and plug-in hybrid  


• Starting MSRP: $32,950 

TORONTO, Ontario (November 27th, 2023) – When you’re ready to explore the big world out there, the Toyota RAV4 family is ready for you. Canada’s most popular Toyota SUV comes 16 grades built around three powertrains – including two electrified choices. All are loaded with performance, capability, style, comfort and amenities. This year, the RAV4 Hybrid Woodland Edition is back and better than ever with additional styling cues, while Toyota introduces some new colour combinations to the RAV4 Trail model.  

“The RAV4 is a true Canadian success story. Not only is it one of our most popular models, it’s also Canada’s best-loved SUV – from any manufacturer,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “Every member of the RAV4 family combines dynamic performance and a refined, versatile, and impressively-equipped interior with the quality that is at the heart of Toyota’s DNA to help you get the most out of every journey.” 

Curb side, RAV4’s powerful stance and chiselled appearance sets it apart from the crowd. RAV4’s long wheelbase and wide track are more than great looking – they also contribute to a more confident, stable drive. Meantime, short overhangs and high ground clearance let RAV4 tackle tougher terrain. Body styling includes model-specific styling cues that reflect each vehicle’s features and capabilities. 

Inside, RAV4 impresses with its refinement. The cabin features spaciousness, premium materials, a harmonious layout, and thoughtful features and amenities. There’s plenty of room for up to five adults, plus the versatility of 60/40 split folding rear seats to maximize cargo hauling abilities when required. 

Every member of the RAV4 family is a technology showcase, headlined by the Toyota Multimedia system. This system is a bundle of start connectivity technologies that keep drivers informed and safe while simplifying their lives behind the wheel. Toyota Multimedia integrates wirelessly with both Apple CarPlay and Android Auto and features Toyota’s newest interface, which improves interaction between people and vehicle through sight, touch, and voice. Many functions may be controlled via the touch screen via the same gestures used on mobile phone screens. 

Technology also informs performance, with a choice of three distinct all-wheel-drive powertrains. All three are engineered for power, dynamic handling, and all-weather capability. The result is increased driver confidence, whether accelerating onto a highway or negotiating a gravel road. 

• Offered in five grades built around a gasoline powertrain, the RAV4 features a 2.5L Dynamic Force 4-cylinder engine paired with a direct-shift eight-speed automatic transmission. This powertrain generates 203 peak horsepower and up to 184 lb-ft of torque, while providing most RAV4 models with a 680 kg (1,500 lb) towing rating. In Canada, all RAV4 models come standard with Toyota’s Dynamic Torque Vectoring All Wheel Drive System. 

• The 2024 RAV4 family also includes eight hybrid grades, showcasing Toyota’s hybrid technology. This efficient powertrain features a 2.5L Dynamic Force 4-cylinder engine, high-torque motor-generators, continuously variable transmission, and efficient storage batteries. The result is 219 net system horsepower and 221 lb-ft of torque – for fast, confident acceleration, impressive fuel efficiency, and no need to plug in. All RAV4 Hybrid models ride on an electronic on-demand all wheel drive system featuring a dedicated electric motor at each wheel to channel torque where it’s needed.  

• For the ultimate power and efficiency, Toyota offers three RAV4 Prime grades, featuring a plug-in hybrid powertrain that’s a no-compromise approach to electrification that delivers big benefits to Canadian drivers. RAV4 Prime’s plug-in hybrid powertrain technology is built around a 2.5L four-cylinder Atkinson cycle engine and high torque electric motors that work together to deliver 302 net horsepower. The hybrid battery will charge in as little as 2.5 hours with a 240V outlet and allows the RAV4 Prime to operate in pure electric range for up to 68 kilometers, and travel at speeds of up to 135 km/h in EV mode. This powertrain gives RAV4 Prime a remarkable fuel efficiency rating of 2.5L equivalent per 100 kilometers (city/highway combined).  

Every RAV4 also comes with an impressive package of safety features headlined by Toyota Safety Sense 2.5 – Toyota’s suite of active safety technologies and capabilities that supports driver awareness and decision making to help reduce the potential for accidents. Other standard safety features include the Toyota Star Safety System, a backup camera, eight airbags, the Blind Spot Monitor System with Rear Cross Traffic Alert, and an engine immobilizer. 

This year, Canadians can choose from 16 grades, organized around a four-model structure. 

The choice starts with five RAV4 grades with gasoline powertrains: 

The 2024 Toyota RAV4 LE is a value-packed introduction to the RAV4 family. This model features 17” steel wheels, the Toyota Multimedia system with Service Connect and Safety Connect plus an 8” screen, a six-speaker display audio system, a 7” multi-information display, the multi-terrain select system, and heated front seats. 

The 2024 Toyota RAV4 XLE enhances the LE trim level with a bundle of popular upgrades. These include 17” alloy wheels, power moon roof, LED projector headlamps, rain sensing wipers, a power rear door, roof rails, Smart Key System with Push Button Start, the Toyota Multimedia system with Service Connect, Safety Connect, and Remote Connect plus an 8” screen, power-adjustable driver’s seat and dual-zone air conditioning. 

• This model may also be ordered as the 2024 Toyota RAV4 XLE Premium, which adds 19” alloy wheels, Softex upholstery, LED fog lamps, a driver’s seat memory system, and an engine immobilizer with an alarm. 

The 2024 Toyota RAV4 Trail builds on the XLE model to create an impressively capable off-roading SUV. This model adds 19” Trail edition alloy wheels, a 3,500 lb towing rating, Toyota’s Dynamic Torque Vectoring Differential with Rear Driveline Disconnect, a wireless charging dock for compatible smart phones, a 120V/100W AC power outlet in the cargo area, LED fog lamps, bridge type roof rails, Softex upholstery, and cargo side net and luggage net. New this year, the Trail model is available in a two-tone scheme - Army Green with Ice Edge roof and a choice of black or new Mocha interior.  

The 2024 Toyota RAV4 Limited also builds on the XLE model, adding grade-specific 19” alloy wheels, bi-LED projector low- and high-beam headlights with LED accent lights, LED fog lamps, bridge type roof rails, Toyota’s Dynamic Torque Vectoring Differential with Rear Driveline Disconnect, the Toyota Multimedia system with Service Connect, Safety Connect, Remote Connect, and Drive Connect plus a 10.5” screen, a 12.3” multi-information display, 11-speaker JBL Clari-Fi audio system, a driver’s seat memory system, digital display rear view mirror, cargo side net and luggage net, heated and ventilated power adjustable front seats, heated rear seats, Softex upholstery, a wireless charging dock for compatible smart phones, a 120V/1000W AC power outlet in the cargo area, a power rear door with kick-sensor for hands-free opening/closing, the Panoramic View Monitor system, and the Intelligent Clearance Sonar System with Rear Cross Traffic Brake, and an engine immobilizer. 

The RAV4 Hybrid then offers five L Line grades: 

The 2024 Toyota RAV4 Hybrid LE introduces Canadians to everything a well-equipped hybrid SUV can be. This model features 17” alloy wheels, the Toyota Multimedia system with Service Connect and Safety Connect plus an 8” screen, a 7” multi-information display, heated front seats, and dual-zone air conditioning with rear seat AC duct. 

The 2024 Toyota RAV4 Hybrid XLE adds a large bundle of popular upgrades, including adding the Remote Connect service to the Toyota Multimedia system, a power adjustable driver’s seat, heated and leather-wrapped steering wheel, LED projector headlamps with chrome bezels, a power rear door, power moon roof, the Toyota Smart Key System with Push Button Start, rain-sensing wipers, and an interior switch illumination system. 

• This model may also be ordered as the 2024 Toyota RAV4 Hybrid XLE Premium, which adds 18” alloy wheels, LED fog lamps, Softex upholstery, a driver’s seat memory system, leather-trimmed shift knob, a cargo side net and luggage net, and an engine immobilizer. 

The 2024 Toyota RAV4 Hybrid Woodland Edition is a limited production model that enhances this SUV’s style and off-road capabilities. This model builds on the XLE grade, adding 18” bronze TRD Off-Road wheels, a TRD tuned suspension, LED fog lamps, trail-style roof rails, roof cross bars, black exhaust tips, unique Woodland all-weather floor mats and cargo tray, a 120V/100W AC power outlet in the cargo area, an activity mount. New this year, the Woodland Edition receives a number of style enhancements – including black front and rear skid plates, black mirror caps, black door handles, and a black back door garnish. It is available with a new Army Green colour. 

The 2024 Toyota RAV4 Hybrid Limited boosts the technology and amenities of the XLE trim level, including the Toyota Multimedia system with Service Connect, Safety Connect, Remote Connect, and Drive Connect plus a 10.5” screen, a 12.3” multi-information display, 11-speaker JBL Clari-Fi audio system, 18” alloy wheels, bi-LED projector low- and high-beam headlights with LED accents, LED fog lamps, heated and ventilated, power adjustable front seats, heated rear seats, a driver’s seat memory system, digital display rear view mirror with integrated HomeLink system, the Panoramic View Monitor system, an all-doors function to the Toyota Smart Key System, a kick-sensor for hands-free operation of the power back door, a wireless charging dock for compatible smart phones, and the Intelligent Clearance Sonar system with Rear Cross Traffic Brake, and an anti-theft system with engine immobilizer. 

For more aggressive looks and snappier performance, the RAV4 Hybrid is also available in three sportier S Line grades: 

The 2024 Toyota RAV4 Hybrid SE features sportier styling, including 18” black painted wheels, bi-LED projector low- and high-beam headlights with LED accent lights, piano black bumpers and side rocker moldings, and black exhaust tips outside, plus fabric seats with blue stitching and a leather-trimmed shift knob inside. Other features on this model include the Toyota Multimedia system with Service Connect, Safety Connect, and Remote Connect plus an 8” screen, a 7” multi-information display, dual-zone air conditioning with a rear seat duct, heated front seats, heated and leather-wrapped steering wheel, an interior switch illumination system, a power back door, power moon roof, rain sensing wipers, and the Toyota Smart Key System with Push Button Start. 

The 2024 Toyota RAV4 Hybrid XSE upgrades the SE trim level, adding the Toyota Multimedia system with Service Connect, Safety Connect, Remote Connect, and Drive Connect plus a 10.5” screen, a 12.3” multi-information display, 11-speaker JBL Clari-Fi audio system, vertical LED accent lights, Softex-trimmed upholstery with fabric seat inserts and blue stitching, a black roof, a digital display rear view mirror with integrated HomeLink system, a cargo liner, and an engine immobilizer. 

The 2024 Toyota RAV4 Hybrid XSE Technology boosts the technology on the XSE grade, adding the Drive Connect service to the Toyota Multimedia system, a driver’s seat memory system, a kick-sensor for hands-free operation of the power back door, the Panoramic View Monitor system, an all-doors function to the Toyota Smart Key System, a wireless charging dock for compatible smart phones, and the Intelligent Clearance Sonar system with Rear Cross Traffic Brake. 

Rounding out the RAV4 family, Toyota offers the plug-in hybrid RAV4 Prime in three sporty configurations, as follows: 

The 2024 Toyota RAV4 Prime SE introduces Canadian drivers to the plug-in hybrid experience applied to Toyota’s most popular crossover. This model features 18” alloy wheels, a power moon roof, power back door, 6.6 kilowatt AC charger, the Toyota Multimedia system (featuring Service Connect, Safety Connect, and Remote Connect) plus an 8” touchscreen display, a 7” multi-information display, silver centre cluster, heated front seats, sport seats with fabric upholstery, dual zone automatic air conditioning, power adjustable driver’s seat, bi-LED projector headlights with LED accent lights, a leather-wrapped and heated steering wheel, rain sensing wipers, tonneau cover, and the Toyota Smart Key System with Push Button Start. 

The 2024 Toyota RAV4 Prime XSE enhances the SE grade, adding 19” alloy wheels, a 12.3” multi-information display, vertical LED driving lights, a wireless charging system for compatible smart phones, upgraded Softex/fabric upholstery, illuminated entry system, anti-theft alarm, and a digital display rear view mirror. 

• The 2024 Toyota RAV4 Prime XSE Technology Package further enhances the XSE grade, adding a panoramic moon roof, an upgraded Toyota Multimedia system (featuring Service Connect, Safety Connect, Remote Connect, and Drive Connect) plus a 10.5” touchscreen display, Piano Black centre cluster, an 11-speaker JBL Clari-Fi Premium Audio system, an all-door Toyota Smart Key System with Push Button Start, full Softex upholstery, a power-adjustable front-row passenger’s seat, a driver’s seat memory system, heated and ventilated front row seats, a power rear door with kick sensor for hands-free operation, a head up display, the Panoramic View Monitor, Intelligent Clearance Sonar with Rear Cross Traffic Brake, and a 120V/1500W high output power outlet. 

2024 Toyota RAV4 family pricing

*NOTE: Vehicle Price includes MSRP/Freight PDI/AC charge/maximum Dealer fees/maximum other fees and charges, and excludes taxes, license, insurance and registration. 

The 2024 Toyota RAV4 Hybrid, Toyota RAV4, and Toyota RAV4 Prime are now on sale at Toyota Dealers across Canada. For complete and up to date details and specifications visit www.toyota.ca/RAV4    

About Toyota Canada Inc. 
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 20 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada. 

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