Toyota Canada Wins 2024 Vincentric Best Value in Canada brand award in the SUV & Van category

Four Toyota Vehicles also earn Lowest Cost to Own Award

TORONTO, Ontario – June 11, 2024 – Toyota Canada Inc. (TCI) was honoured today with four 2024 Vincentric Best Value in Canada Awards™, as well as four 2024 Vincentric Lowest Cost to Own in Canada Awards™.

Vehicles recognized with Vincentric Best Value in Canada Awards™ are compared against competitors in the same segments and are awarded for having lower than expected ownership costs. Value is determined using a statistical analysis that incorporates the current market price and total cost of ownership of all 2024 model year vehicles.

TCI was honoured with the “Best Value in Canada: SUV & Van Brand” category award for the seventh and fourth consecutive time.

TCI was also awarded three “Best Value in Canada” model level awards in the “Mid-Size”, “Large SUV” and “Minivan” segments.

Finaly, TCI was also awarded four “Lowest Cost to Own in Canada” segment awards, in the “Compact”, “Mid-Size”, “Luxury Sports Car” and “Minivan” segments.

Strength in electrified value

Confirming the strength of TCI’s efforts on the electrified vehicle front, most Best Value in Canada recipients, as well as many Lowest Cost to Own in Canada recipients, are either dedicated hybrid or plug-in hybrid models, or are available with a hybrid powertrain.

Complete list of awards

2024 Vincentric Best Value in Canada Awards™:

  • Category award - Best Value in Canada: SUV & Van Brand category (seventh time, fourth consecutive)
  • 2024 Toyota Prius Prime – Best Value in Canada: Mid-Size segment (second consecutive)
  • 2024 Toyota Sequoia – Best Value in Canada: Large SUV segment (tenth time, second consecutive)
  • 2024 Toyota Sienna – Best Value in Canada: Minivan segment (seventh time, sixth consecutive year)

2024 Vincentric Lowest Cost to Own in Canada Awards™:

  • 2024 Toyota Corolla Hybrid – Lowest Cost to Own in Canada: Compact segment
  • 2024 Toyota Prius Prime – Lowest Cost to Own in Canada: Mid-Size segment
  • 2024 Toyota GR Supra – Lowest Cost to Own in Canada: Luxury Sports Car segment
  • 2024 Toyota Sienna – Lowest Cost to Own in Canada: Minivan segment

About Toyota Canada Inc.

Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 19 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.

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