Toyota Crown Brings Even More Technology for 2025

• Standard Hybrid powertrain with all-wheel drive on both grades


• Additional safety features on Limited, including Traffic Jam Assist


• Platinum grade enhanced with Head Up Display, Dynamic Rear Steering and more


• Starting MSRP: $54,387

TORONTO, Ontario (September 18^th, 2024) – Be daring, with the boldly-styled Toyota Crown. The Crown is well engineered and beautiful – delivering driving fun like no other premium performance sedan. New this year, both grades are enhanced with impressive upgrades.

“With its bold styling and a choice of two powerful yet efficient hybrid-electric powertrains coupled to on-demand all-wheel-drive, the Crown is ready to take Canadians on a breathtaking journey,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “It’s everything a modern premium sedan should be – and a fitting tribute to one of the core vehicles that helped launch Toyota in Canada 60 years ago.”

The Toyota Crown expresses sleek and sophisticated style informed by a minimalist aesthetic. Strong bodylines flow from front to back to emphasize its dignified appearance, while large alloy wheels telegraph its sporty driving attitude. A fixed panoramic moon roof, multi-beam LED headlamps and full-width rear lighting package help convey Crown’s premium styling and quiet confidence, while Beyond Zero badging proclaims its exclusively electrified credentials.

Inside, driver and up to four passengers are invited into exemplary comfort that pairs perfectly with the Crown’s stylish exterior. The welcoming cabin has been crafted with attention to every detail – featuring an island architecture that’s spacious while putting everything within easy reach. Notable features include heated and ventilated front row seats, heated rear seats, and a leather-wrapped and heated steering wheel thoughtfully designed with intuitive controls for common vehicle functions.

Under the hood, the Crown is exclusively electrified, with a choice of two impressive self-charging hybrid powertrains.

• The Toyota Crown Limited grade is built around a fourth-generation Toyota Hybrid System – featuring a 2.5L four-cylinder engine, two electric motors, and an electronically controlled continuously variable transmission. The result is 236 system horsepower with a fuel efficiency of 5.7L/100km (city/highway combined). The Limited model features on-demand AWD with a separate, rear-mounted electric motor to power the rear wheels when needed.


• The Toyota Crown Platinum grade features the Toyota HYBRID MAX powertrain. This delivers 340 system horsepower and an impressive 400 lb-ft of torque. The HYBRID MAX system features a 2.4L turbocharged engine, torque-heavy electric motors, and a direct shift six-speed automatic. The result is exhilarating performance and an estimated fuel efficiency of 7.8L/100km (city/highway combined). The Platinum grade features full-time electronic AWD with a rear eAxle featuring a high-output, water-cooled electric motor, plus Toyota’s Adaptive Variable Suspension system. New this year, the Platinum grade’s exhilarating performance is enhanced with a Dynamic Rear Steering system.

Every Crown is a technology showcase – including the Toyota Multimedia system. This system is a bundle of start connectivity technologies that keep drivers informed and safe while simplifying their lives behind the wheel. Toyota Multimedia integrates wirelessly with both Apple CarPlay and Android Auto and features Toyota’s newest interface, which improves interaction between people and vehicle through sight, touch, and voice. Many functions may be controlled via the touch screen via the same gestures used on mobile phone screens. The Crown’s technology package is rounded out with an 11-speaker JBL Clari-Fi Premium Audio system including 12.3” touchscreen display, a 12.3” multi-information display, five USB charging ports, and a wireless charging system for smart phones.

Every Crown also comes with an impressive package of safety features headlined by Toyota Safety Sense 3.0 – the newest version of Toyota’s suite of active safety technologies and capabilities. TSS supports driver awareness and decision making to help reduce the potential for accidents. Other standard safety features include the Toyota Star Safety System, a backup camera, eight airbags, the Blind Spot Monitor System with Safe Exit Assist, Intuitive Parking Assist with Auto Braking, and an electronic parking brake with brake hold.

This year, Toyota offers the Crown in two configurations, as follows:

The 2025 Toyota Crown Limited is an impressively equipped reinvention of the performance sedan. This model includes Toyota Multimedia (featuring Service Connect, Safety Connect, Remote Connect, and – new this year – Drive Connect), 19” alloy wheels, illuminated entry lights, auto-dimming rear view mirror, garage door opener, four-door Toyota Smart Key system, rain sensing wipers, and a backup camera. New this year, the Limited grade has been enhanced with a digital key, Traffic Jam Assist, Front Cross Traffic Alert, Lane Change Assist, a driver monitor camera, and the Panoramic View Monitor System. This grade is available in up to five body colours (Oxygen White, Heavy Metal, Black, Supersonic Red, and new for this year, Storm Cloud). Select body colours can be paired with up to three interior colour schemes –Macadamia, Black with contrasting White stitching, and new for this year, Saddle Tan.

The 2025 Toyota Crown Platinum features the exhilarating Toyota HYBRID MAX turbocharged powertrain for even greater driving fun, plus several style, performance, and convenience upgrades. Built on the Limited grade, this model adds 21” alloy wheels, dual exhaust tips, and the Advanced Park system. New this year, the Platinum grade now features a Head Up Display with navigation, Dynamic Rear Steering, a power tilting/telescoping steering column with memory settings, and a power trunk with kick-sensor for hands-free opening/closing. In addition to previously listed body colours, the Platinum grade may be ordered in four two-tone schemes – Oxygen White, Bronze Age, Supersonic Red, and Heavy Metal, all with black hood and roof. All Platinum grade models feature the Black interior scheme with contrasting White stitching.

2025 Toyota Crown pricing

*NOTE: Vehicle Price includes MSRP/Freight PDI/AC charge/maximum Dealer fees/maximum other fees and charges, and excludes taxes, license, insurance and registration.

The 2025 Toyota Crown is now on sale at Toyota Dealers across Canada. For complete and up to date details and specifications visit toyota.ca/crown

About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 20 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.

###