Toyota Prius Named AJAC’s 2024 Canadian Car Of The Year

  • Automobile Journalists Association of Canada announces winners at Canadian International Auto Show

  • See the new Prius at the auto show – February 16-25 in Toronto


TORONTO, Ontario (February 15th, 2024) – When Toyota designers and engineers started working on the fifth generation of the legendary Prius, they were determined to create a bold statement with a winning combination of style, performance, and efficiency. Today, the Automobile Journalists Association of Canada (AJAC) recognized that vision as it announced the 2024 Toyota Prius is its Canadian Car of the Year.

“When the Prius started the electrification revolution almost a quarter-century ago, it quickly became the global ambassador for sustainable mobility – and the new, fifth generation Prius continues to inspire with its unbeatable blend of style, the driving fun of a well-engineered car, the efficiency of Toyota’s industry-leading hybrid electric expertise, and the intelligence of our advanced connectivity and active safety technologies,” said Cyril Dimitris, Vice President, Toyota Canada Inc. “Everyone at Toyota Canada is thrilled that the members of AJAC agree – and we thank them for this important award.”

AJAC announced the award today at the Canadian International Auto Show in Toronto, where the 2024 Prius will be on display in the Toyota booth February 16-25, alongside a full range of Toyota vehicles and technologies.

The first-generation Prius debuted in 1997 in Japan and was the world’s first mass-produced hybrid vehicle. It arrived in Canada in 2000 and since then, more than 100,000 Prius models have been sold in the country.

Now in its fifth generation, the 2024 Prius features an athletic silhouette and a clean, modern design that excites. Inside, the Prius welcomes up to five adults to a high-tech cabin characterized by smart design and soft-touch materials.

Under the hood, the Prius features a 5th generation hybrid powertrain that delivers 196 combined horsepower and a 0-100 km/h time of 7.2 seconds. Every Prius sold in Canada features Toyota’s electronic on-demand AWD system as standard, which contributes to driving stability under a range of road and weather conditions while remaining surprisingly efficient: The Prius achieves an impressive fuel efficiency rating of 4.8L/100km city/highway combined.

Every Prius is also a high-tech showcase, headlined by the powerful yet user-friendly Toyota Multimedia system and the active technologies of Toyota Safety Sense 3.0.

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About Toyota Canada Inc.
Toyota Canada Inc. (TCI) is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota has sold over six million vehicles in Canada through a national network of 287 Toyota and Lexus dealerships. Toyota is dedicated to bringing safety, quality, dependability and reliability to the vehicles Canadians drive and the service they receive. TCI’s head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax, and parts distribution centres in Clarington and Vancouver. Toyota also operates two manufacturing facilities in Canada. Having produced more than nine million vehicles, popular Canadian models built at these facilities include Toyota RAV4, Toyota RAV4 Hybrid, Lexus RX 350 and RX 450h hybrid, as well as Lexus NX 250, NX 350 and NX 350h hybrid. The company has sold more than 20 million electrified vehicles worldwide and is the number one seller of electrified vehicles in Canada.


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